2013

Canadian Grand Prix New Product Awards

WINNERS SHOWCASE

About the AwardsIn the grocery industry, manufacturers and distributors are constantly looking to introduce products that reflect the latest consumer preferences and trends. Retail Council of Canada (RCC) is proud to recognize that commitment

through the annual Canadian Grand Prix New Product Awards.

This is the 21st year for the award program, which honours products across 24 categories and also includes five special awards.

In March 2014, a 32-member jury gathered in Montreal at the

Institut de tourisme et d’hôtellerie du Québec to assess the food

products from the national brands and private labels. The jury evalu-

ated the non-food products in their homes over six weeks. All entrants were graded on five criteria:

1. uniqueness and innovation;

2. product characteristics;

3. presentation and packaging;

4. overall consumer value; and

5. consumer acceptance (the penetration rate of a product in households).

Members of the jury represented con-sumers, distributors, Grand Prix spon-sors, media and students from across Canada. Marcus Von Albrecht, a well-known B.C. chef and President of Mava Foods, chaired the jury. The pro-cess resulted in 89 finalists, who each scored at least 70 per cent in judging. The winners were announced at a gala on June 4, 2014 at the Toronto Con-

gress Centre, as part of RCC’s STORE Conference 2014.

“Each finalist and winner represents the collective efforts we see throughout the industry – from product de-velopment, design and brand management teams – to inspire and delight consumers with what’s new,” says Diane J. Brisebois, President and CEO of RCC.

The awards were open to manufacturers and distributors of all sizes, for products introduced during the 2013 calendar year. All of the finalists and winners can use the Grand Prix Award logo on their packaging for two years, as a symbol of new product leadership.

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Retail Council of CanadaCanadian Grand Prix New Product Awards

Winners by Category

FoodFood

Bakery: PREMIERE MOISSONMINI PASTRIES 189 HARWOOD BY PREMIÈRE MOISSONProduct description: Superior-quality, all-butter mini pastries, prepared in accordance with French baking tradition. Offered raw and frozen to bake at home. Can go directly from the freezer to the oven, and are ready within 30 minutes. Their flaky texture, melt-in-your-mouth interior and exceptional taste are reminiscent of the best cafés of Paris. Jury comments: “First-class box and look…premium feel…delicious and convenient…tastes like homemade…like the flaky texture and fast cooking methods…perfect for weekend brunches…clean taste, good butter aroma…ability to cook at home and still have the feel that they come from a bakery…good value for something you really can’t do at home very easily.”

Baking Needs: SMUCKER FOODS OF CANADA CORP.ROBIN HOOD® NUTRI FLOUR BLEND™Product description: Two varieties that appeal to the demand for healthier options for everyday cooking and baking. Omega-3 & Fibre is blended from whole wheat flour and flax seeds, while Gluten Free is made from a blend of rice flour with sugar beet fibre and potato and tapioca starches. Comes in a convenient resealable bag.Jury comments: “Terrific product and packaging innovation come together…grip lock system is awesome …great flavour and texture for gluten-free…both flours made a tasty loaf…tastes as good as conventional flour…would definitely recommend to those who would like to add more fibre to their diet or want a gluten-free option…healthy variations on age-old product staple.”

Beverages: A. LASSONDE INC.DEL MONTE WORLDProduct description: A delicious taste of the exotic. The use of little-known fruits and unique blends results in different flavours, packaged in distinctive Tetra Pak Prisma cartons. Comes in a Pineapple, Mango & Jackfruit juice blend, and a Guava, Golden Kiwi & Mangosteen juice blend. 100% juice with vitamin C, no sugar added.Jury comments: “Eye-catching presentation…outstanding graphics, set against a golden metallic background – very dramatic…denotes exotic flavours…easy-to-handle box…great mix of flavours…refreshing…rich texture…calorie and sugar content is reasonable…innovative fruit choice…wonderful liquid treat…nice to see the opportunity to try new flavours in formats that are accessible…fair price for the value and the nutritional content offered by these great-tasting concoctions.”

Condiments & Sauces: B&G FOODS, INC.CROCKPOT® SEASONING MIXESProduct description: Seasoning mixes that are expertly blended for optimum performance in the temperature and moisture ranges of slow cookers. Saves the typical prep time of slow cooker meals, but provides exceptional flavour. Helps to fulfill the self-expression of creative cooks. Offered in 42g single serve packets, each making one family meal.Jury comments: “Package clearly defines the product and the attributes…name brand is great for the product…easy-to-read cooking directions…extremely flavourful…tastes very homemade, great comfort food…great meal solution…convenient for busy consumers…good value for consumers who do not know how to cook…definitely a product consumers would feel is innovative…price-point is reasonable.”

Confectionery: TREE OF LIFE CANADA ULCGREEN & BLACK’S ORGANIC CHOCOLATEProduct description: The Burnt Toffee – a unique flavour in the market – contains delicious pieces of Yorkshire toffee with 60% cocoa, for the perfect match of dark and sweet. A milk chocolate variety has delicate flakes of Anglesey sea salt, just the right amount to bring out the caramel notes in the chocolate without being too salty.Jury comments: “Package is oustanding…the most attractive chocolate package I’ve seen…great colours, eye-catching…elegant label…denotes a premium bar…very colourful so it will draw attention easily…innovative flavour profile…both delicious…high-quality chocolate…very rich…nice wide bar, great size for the blocks…new toffee flavours in mass market…smooth texture…crunchy bits make the chocolate exciting…good value for a decadent treat.”

Dairy Products: FINICA FOOD SPECIALTIES LIMITEDZERTO FRESH MOZZARELLA PRE-SLICEDProduct description: The only pre-sliced fresh mozzarella in a log format. Made from 100% Canadian cow’s milk. Its creamy texture and mild flavour are much softer than mass-produced regular mozzarella. Convenient 250g unit with 28 slices. Ready to add to any favourite dish – like a pizza or Caprese salad or sandwhich – and perfect for easy entertaining.Jury comments: “Smart, simple packaging…shoppers can quickly understand the benefit…no waste as it is pre-cut…saves time and it is perfectly done…makes it quick to un-package and serve for a meal…simplifies my life…great tasting cheese…texture is great…packaging is sleek, nothing wasted…it’s creamy, not stringy…pulls apart so nicely…good for quick making of salads…an inexpensive fresh mozzarella option.”

Deli, Egg, Meat & Seafood: CLEARWATER SEAFOODSCLEARWATER® SCALLOPS & SAUCEProduct description: Makes preparing and enjoying seafood easy. Using a unique enrobing process, Clearwater individually coats each scallop in one of three premium sauces: Garlic Cream, Marinara or Sundried Tomato. Simply heat and serve – on its own over rice or pasta, or with a few ingredients added – for a restaurant dining experience in minutes.Jury comments: “Very nice texture…perfectly creamy…scallops are soft, moist, easy to eat…ample scallops in the package and good flavour…nice add-on to a pasta dish…easy to prepare…surprised that a microwave product comes out this well…decent price for a high-quality protein and ready-made sauce…nicely presented and displayed…package is simple and elegant…clearly defines the product advantages.”

Dessert: UNILEVER CANADAFRUTTARE™ FROZEN FRUIT BARSProduct description: Contains real fruit you can see and taste. Fruttare comes in two platforms. One offers a creamy combination of milk and luscious pieces of fruit, in Coconut, Strawberry, Banana and Peach. The other consists of refreshing Strawberry and Mango fruit bars. A delicious and lower-calorie treat.Jury comments: “Fun tropical-inspired design evokes a playful yet sophisticated snack…flavour is delicious in both…refreshing, indulgent treat…rich creamy consistency with an abundant bouqet of authentic flavours…tastes almost hand-crafted…silky texture with flakes of coconunt and strawberry…good combination…best frozen fruit bar I’ve had…great calorie intake for the taste…nutritious snack…excellent addition to the frozen category.”

Retail Council of CanadaCanadian Grand Prix New Product Awards

Winners by Category

FoodFood

Frozen or Refrigerated Prepared Food & Entrees:

HAPPY PLANET FOODS, INC.HAPPY PLANET™ FRESH SOUPProduct description: All-natural, 100% vegetarian, and tastes like homemade. Made with premium ingredients and featuring vegetables from Canada’s richest growing regions: Chilliwack Broccoli & Cheddar Soup, and Chatham Carrot & Ginger Soup. Packaging conveys that the soups are inspired by the fresh flavours and produce found at a local farmer’s market.Jury comments: “Nice packaging, clean and natural…a healthy, wholesome look…great story…the product look’s different from what is in grocery…like the pouch packaging…very rich yet not overly fatty…like the use of natural ingredients without any additives…can really taste the fresh ingredients…robust flavour…very interesting recipe combinations…creamy feel…good value for an organic product…feels like homemade.”

Fruits, vegetables & produce: GARDEN PROTEIN INTERNATIONALGARDEIN™Product description: gardein™ is plant-based protein (soy, wheat, pea, quinoa) that comes in unique formats and is ready to heat or cook. The Crispy Chick’n Sliders and the Sizzling Szechuan Beefless Strips are perfect quick dinner fixes, and make an easy transition for anyone wanting to reduce their meat intake and improve their health.Jury comments: “Clean and fresh packaging design… wonderful vegetarian product…a healthier alternative for meat lovers…great flavour and consistency…meatless options have come a long way…taste comes very close to actual meat…hard to believe there’s no real meat…many companies have tried to do this right but this company has perfected it…texture is great…portion size is very reasonable.”

Shelf Stable Prepared Food & Entrees: A & V 2000 INC.NUTERRA™ GRANOLAProduct description: Granola made with high quality Fair Trade ingredients, sourced from small scale farmers from around the world. The packaging carries the Fair Trade mark. The granola is low-sodium and a great source of fibre, and comes in two varieties: Dark Chocolate & Hazelnuts, and Raisins & Nuts.Jury comments: “Packaging really wears the Fair Trade sleeve and the notion that by purchasing this product you’re doing good for the world…colours on the box are enticing as is the beautiful picture…good value for a granola cereal…the message is very socially responsible…nice texture, very fresh…dense but not heavy or greasy…would cater to many palettes.”

Snack: DARE FOODS LIMITEDBOULANGERIE GRISSOL® SWEET THINS™Product description: Thin, crispy slices of bakery-style loaves, in three flavours: Banana Bread, Lemon Poppy Seed and Chocolate Brownie. The crispy texture and sweet flavour make them a perfect accompaniment with many hot beverages. With only 80 calories per pack and no artificial flavours, they’re a perfect on-the-go snack for a sweet indulgence.Jury comments: “Front panel photography depicts heritage bakeries…great packaging, enticing and nostalgic…gives a bakery feel…convenient pack sizes for consumers…new and different option for snacks…nice crunchy texture…very tasty… pleasant and subtle taste profile…flavour holds up well in a hot beverage…nice to see traditional loaves reimagined into something with much less calories.”

Non-Food

General Merchandise: JARDEN BRANDED CONSUMABLESFIRST ALERT® ATOM™ SMOKE ALARMProduct description: A diameter of only 1.75 inches (less than half a standard alarm), and designed to fit with any décor. Virtually disappears on the wall or ceiling. An advanced smoke entry system sounds the alarm more quickly in an emergency. The alarm features a long-life lithium battery, and a photoelectric sensor that cuts nuisance alarms.Jury comments: “Stylish package…easy to open…easy to install…very discrete, will blend into any room hard to believe something so small can do such an important job…love that it isn’t such a large obvious factor in a room…loud alarm to alert you to the danger…great new micro-technology for this category…an amazing addition to fire protection.”

Health Care: JOHNSON & JOHNSON INC.POLYSPORIN® ECZEMA ESSENTIALS™ DAILY MOISTURIZING CREAMProduct description: The cream is clinically proven to restore visibly healthier skin in three days, and goes beyond ordinary daily lotions. First, it relieves dryness, itch and irritation due to eczema. The cream also helps to strengthen the skin’s natural barrier function, by replenishing the moisturizing nutrients that eczema-prone skin lacks.Jury comments: “Highly legible and attention-grabbing packaging...excellent use of side panels for a comprehensive product description…looks almost medical and comes from a trusted brand…moisturizing without leaving oily residue…remarkably effective soothing formulation that gets to work the second it touches the skin…good lasting power and fairly quick absorption…quality feel, great results…left skin feeling smooth and clear.”

Household Products: S. C. JOHNSON AND SON, LIMITEDGLADE® WAX MELTSProduct description: One of the first wax melt warmer and refill products in the Canadian market. By providing 96 hours of fragrance, Glade® Wax Melts add ambiance to your home and invigorate your senses at a great value. The red apples and spicy cinnamon scents consumers love linger even after the warmer has been turned off.Jury comments: “Nice branding job, with clean and tidy imagery to explain what makes it unique...easy to get the bags out of the box…the scent of each bag is wonderful, and does not dissipate regardless of the odour that accumulates within it…easy-tie grippers make it a snap to secure the bag…keeps the kitchen smelling nice.”

Paper, Plastic & Foil: THE CLOROX COMPANY OF CANADA, LTD.GLAD® INDOOR EASY-TIE® KITCHEN CATCHERS® BAGS WITH ODOUR GUARD® & FEBREZE FRESHNESSProduct description: Nasty kitchen odours are one of the top consumer pain points when it comes to garbage. Glad indoor bags are now available with Odour Guard technology and febreze freshness to help neutralize even the worst trash odours. The bags have easy-tie flaps for simple disposal.Jury comments: “Nice branding job, with clean and tidy imagery to explain what makes it unique...easy to get the bags out of the box…the scent of each bag is wonderful, and does not dissipate regardless of the odour that accumulates within it…easy-tie grippers make it a snap to secure the bag…keeps the kitchen smelling nice.”

Retail Council of CanadaCanadian Grand Prix New Product Awards

Winners by CategoryNon-FoodNon-Food

Personal Care: THE CLOROX COMPANY OF CANADA, LTD.GÜD™ FROM BURT’S BEES®

Product description: Pearanormal Nourishing Shampoo and Softening Conditioner in luscious scents. The premium products feature lush botanical extracts that smell amazing, and are 95% natural. The designs on the bottle evoke the invigorating scent. They’re not just flowers – they’re flowers made from little bits of fruit, made from origami, and sometimes even pink and purple snowflakes.Jury comments: “Packaging is cute, almost retro…graphics, colours and images all promote clean, natural, fun…gorgeous bottle…love the smell, so light and fresh…love the play on ‘good’…didn’t need a lot of conditioner – small amounts did the trick…great lather…hair felt clean, soft and manageable…feel of the product is rich and luxurious…nice to have an all-natural product that works.”

Pet Needs: NESTLÉ PURINA PETCAREBENEFUL® BAKED DELIGHTS™ DOG SNACKSProduct description: Traditional dog snacks replicate meat forms, and can be boring and plain. These four mouth-watering varieties are oven-baked. Purina aimed to leverage the best of baking from a human perspective, but with ingredients, textures and formulas that entice dogs. Lets dog owners show their love for their pets every day.Jury comments: “Beautiful photography and graphics, and great strategic cut-out windows to get an eyeful of the product…baked call-out denotes quality and health…innovative treat…our dog was very excited when she smelled the treats and even more excited to eat them…use of wholesome ingredients and sound preparation methods a relief for dog owners and a joy for the dogs.”

Private LabelPrivate Label

Beverages: METRO BRANDS, G.P.IRRESISTIBLES™ LIFE SMART SMOOTHIEProduct description: Refreshing and healthy blends that deliver one serving each of vegetables and fruit per 250mL serving, with no sugar added. The Munch Mango Smoothie has banana, mango, apple and sweet potato purees, with three vegetables and fruit juices. The Berry Burst Smoothie blends apple, blackberry and strawberry purees with five vegetable and fruit juices.Jury comments: “Packaging shows the benefits well…love the pictures of the fruits on the label…easy to read and informative without being too busy…fresh smelling…nice smooth consistency…love that this is just pure juice…innovative choice of vegetables and fruits…doesn’t have vegetable aftertaste that some brands carry…decent consumer value for a tasty and relatively healthy beverage.”

Condiments & Sauces: LONGO’SLONGO’S™ WHITE BALSAMIC VINEGARProduct description: A perfect combination of concentrated premium white grape musts and white wine Italian vinegar from the Malvasia and Chardonnay vineyards. Aged in small batches in white durmast wood barrels, for a remarkable flavour. Presented in an elegant glass bottle with a metallic copper lid and matching label, complimenting the amber hue of the balsamic vinegar.Jury comments: “Premium-style packaging…bottle reminiscent of crystal decanters…dropper is a great idea to control how much comes out…light and sweet, flavour not lost with a lettuce mix…blend of grapes give product unique taste…goes down nicely…would definitely keep on my counter…don’t need to use a lot to capture the flavour…value is consistent with artisan vinegar products.”

Confectionery, Snack & Dessert: METRO BRANDS, G.P.IRRESISTIBLES™ MINI SORBET BARSProduct description: Mini Mango Sorbet bars and Mini Raspberry Sorbet bars half dipped in a dark chocolaty coating. The smooth fruity sorbet and crunchy chocolate offers a perfect combination and balance. With only 80 calories per bar and real fruit, the bars make for a delightful treat without a need to feel guilty.Jury comments: “Sharp presentation…like that they highlight the calorie count…tart, fresh flavour…had the mouth feel of ice cream…addition of dark chocolate is smart – the sorbet is sweet enough and there are more benefits to the dark chocolate…perfect treat size…price isn’t bad at all for a luxurious treat that isn’t too hard on the waistline.”

Dairy, Eggs, Meat & Seafood: SOBEYS INC.SENSATIONS STUFFED BURGERProduct description: First to market with the stuffed burger concept – toppings on the inside. The Jalapeno & Cheddar Stuffed Beef Burger is a lip-tingling blend. The butcher-style burger is made with perfectly seasoned, juicy beef, stuffed with spicy jalapeno peppers and creamy sharp cheddar cheese. Will bring the next barbecue to a new level.Jury comments: “Colourful box and appealing graphics…beautiful picture of the burger…packaging is up to par with the product…looks high quality…love the jalepeno chunks and significant bursting flavour…a great idea, something different…excellent taste, texture… a nice, ready-made concept…big-sized patties…convenient time-saver…good value for something interesting and unusual…I would probably buy it for a BBQ happening.”

Retail Council of CanadaCanadian Grand Prix New Product Awards

Winners by Category

Non-Food: SOBEYS INC.DEBI LILLY™ FLUTED PETITE VASEProduct description: Three small fluted vases, elegantly packed. No two vases are the same. Each offers a unique shape, ideal for adorning a side table or as part of a holiday centrepiece. Debi Lilly is an entertaining and design expert with a faithful following. The vases offer premium quality and design at an affordable price.Jury comments: : “Easy to wrap or give as a gift as is…interesting that no two vases are the same…nice elegant shapes with welcome multi-use possibilities…like that you can use the vases for flowers, but also turn them over for candles…very trendy…great for a special dinner party, outside BBQ, or even on a mantle.”

Prepared Food & Entrees: METRO BRANDS, G.P.IRRESISTIBLES™ GLUTEN FREE FROZEN MEALProduct description: Developed in a dedicated gluten-free facility, with recipes that don’t sacrifice taste – light and delicious Vegetable Lasagna or Ravioli with Cheese. High sources of fibre, and gives gluten-free consumers convenient choices for classic pasta-based meals. Made from non-GMO ingredients, with no MSG, no preservatives, and no artificial flavour or colour.Jury comments: “Packaging is crisp and clean looking…beautiful pictures…looks appetizing…nice size ravioli pieces and ample cheese throughout…gluten-free pasta is a unique innovation… not bad at all for gluten-free, which is tricky to process with…good marks to both in texture, presentation and taste…taste and consistency is very good in oven-cooked version.”

Burnt Toffee

Yorkshire Toffee pieces encased in Dark 60% chocolate

Sea Salt

Anglesey Sea Salt delicately balanced in Milk 37% chocolate

The Best of British

Please contact your Tree of Life representative

All-Canadian: FINICA FOOD SPECIALTIES LIMITEDZERTO FRESH MOZZARELLA PRE-SLICEDProduct description: The only pre-sliced fresh mozzarella in a log format. Made from 100% Canadian cow’s milk. Its creamy texture and mild flavour are much softer than mass-produced regular mozzarella. Convenient 250g unit with 28 slices. Ready to add to any favourite dish – like a pizza or Caprese salad or sandwhich – and perfect for easy entertaining.Jury comments: ““Smart, simple packaging…shoppers can quickly understand the benefit…no waste as it is pre-cut…saves time and it is perfectly done…makes it quick to un-package and serve for a meal…simplifies my life…great tasting cheese…texture is great…packaging is sleek, nothing wasted…it’s creamy, not stringy…pulls apart so nicely…good for quick making of salads…an inexpensive fresh mozzarella option.”

Consumer Acceptance: CANADA BREAD COMPANY, LIMITEDDEMPSTER’S GARDEN VEGETABLE BREADProduct description: The first pantry bread within the category to offer real vegetables that contribute towards the daily recommended intake (Canada’s Food Guide). Delivers the smooth texture of 100% whole wheat bread, plus the nutrition of finely ground carrot and pumpkin baked inside. Every two slices contains a half-serving of real vegetables.Jury comments: “Innovative graphics…texture and flavour are very good…vegetable taste is certainly noticeable…the protein count is higher than expected…a decent everyday bread that has some healthier attributes…like the fact that you can actually see orange particles…interesting twist on regular bread…neat idea to get kids to eat more vegetables…good value for the nutrition you are getting.”

Innovation and Originality: NESTLÉ PURINA PETCAREBENEFUL BAKED DELIGHTS DOG SNACKSProduct description: Traditional dog snacks replicate meat forms, and can be boring and plain. These four mouth-watering varieties are oven-baked. Purina aimed to leverage the best of baking from a human perspective, but with ingredients, textures and formulas that entice dogs. Lets dog owners show their love for their pets every day.Jury comments: “Beautiful photography and graphics, and great strategic cut-out windows to get an eye-full of the product…baked call-out denotes quality and health…innovative treat…our dog was very excited when she smelled the treats and even more excited to eat them…use of wholesome ingredients and sound preparation methods a relief for dog-owners and a joy for the dogs.”

Retail Council of CanadaCanadian Grand Prix New Product Awards

Winners by CategorySpecial AwardSpecial Award

Innovative Packaging: THE CLOROX COMPANY OF CANADA LTD.GÜD FROM BURT’S BEESProduct description: Pearanormal Nourishing Shampoo and Softening Conditioner in luscious scents. The premium products feature lush botanical extracts that smell amazing, and are 95% natural. The designs on the bottle evoke the invigorating scent. They’re not just flowers – they’re flowers made from little bits of fruit, made from origami, and sometimes even pink and purple snowflakes.Jury comments: “Packaging is cute, almost retro…graphics, colours and images all promote clean, natural, fun…gorgeous bottle…love the smell, so light and fresh…love the play on ‘good’…didn’t need a lot of conditioner – small amounts did the trick…great lather…hair felt clean, soft and manageable…feel of the product is rich and luxurious…nice to have an all-natural product that works.”

Healthy Innovation: GROUPE SEBT-FALL® OPTIGRILL™Product description: The first intelligent grill that automatically adjusts for the size and thickness of any food type, for perfect grilling results. There are six pre-set cooking temperatures and cycles, for red meat, poultry, burgers, pork/sausage/lamb, sandwich and fish/seafood, plus a manual function. Comes with a recipe book, to prepare meals using each program.Jury comments: “Nice presentation with informative pictograms…packaging gives a premium feel…compact and easy to use...would fit well on a countertop…great way to ensure product is cooked to preference…consistency and no stress…great alternative to BBQ…easy maintenance…good price for a high-quality, durable appliance…given our fast-paced lives, this product is a must-have in your kitchen.”

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