wine myth report

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The Myth o the Family WineryGlobal Corporations Behind California Wine

Marin Institute Report

December 2009


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Executive Summary

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The Myth o the Family WineryGlobal Corporations Behind California Wine

MarinInstitute.org

Despite the industry-promoted image o mom-and-pop wineries in Caliornia,nearly all o the leading wine producers in the state are multinational corporationswith oces worldwide. Morever, wine is just merely one aspect o these globaloperations, having become integrated into massive product portolios along withspirits and beer brands. Hiding behind a narrative o local, amily-owned wineries,the global corporations that own Caliornia wine are steadily working to deregulatealcohol in every state through: 1) diminishing the three-tier alcohol system in theU.S.; 2) consolidating distribution to a single entity per state; 3) undue infuenceon the political process that includes undermining eorts to increase alcohol taxes

and ees at the state and ederal levels.

For example, as Governor Schwarzeneggers nickel-a-drink increase on alcoholexcise taxes in Caliornia was removed rom the nal 2009-2010 budget, winecorporations and trade organizations unded 72 percent o alcohol-relatedcontributions to Budget Reorm Now, the Caliornia PAC supporting the nalbudget proposal and related propositions.

This report details how Caliornia wine is an illusion because:

Sixofthesevenproducersthatown82percentofU.S.wineare

global corporations. Sixofthetentopwineproducersalsoownspiritsandbeerbrands.

TheWineInstitute,despiteitstaglineoftheVoiceofCaliforniaWine,is controlled by executives rom Diageo, Constellation Brands, Fosters, andBrown-Forman, multinational conglomerates all based outside o Caliorniaand with product portolios that also include major spirits and beer brands.


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The Myth o the Family WineryGlobal Corporations Behind Caliornia Wine

The Caliornia wine industry promotes an image o small mom and pop vintners in picturesque,rollinghillsandvalleysofNapa,Sonoma,andaroundthestate.Inrealitynearlyalloftheleadingwineproducers in Caliornia are massive corporations that are integrated with Big Alcohol, multinationalconglomeratespromotingandcontrollingpoliticsinSacramentoandWashington,D.C.

TheWineInstitute,aCalifornia-basedtradeorganizationcontrolledbyglobalindustryleaderssuchas Diageo and Constellation Brands, has created a multitude o media messages with little sciencebut great marketing hype. These messages portray wine as a healthy, less-potent, riendly varietyo alcohol, even though ve ounces o wine contains the same amount o alcohol as 12 ounces obeer or 1.5 ounces o distilled spirits.1WineplaysacrucialrolealongsidebeeranddistilledspiritsaspartofBigAlcohol.Sevenwinecompaniesproduce82percentofallwinesoldintheU.S.,andsixo these are global corporations. Seven o the top ten wine companies (by U.S. sales) are also globalcorporations with wine, spirits, and beer brands integrated into their product portolios.

Whilethewineindustryperpetuatesmythsaboutwineasaproduct,italsopromotesmanyinaccurateperceptions about its own role in Big Alcohols agenda. At the same time that wine comprises ninepercent o total annual beverage alcohol gallons sold in the U.S. and 15 percent o annual retaildollar sales o beverage alcohol,2 the wine industry spends millions o dollars in lobbying and publicrelations to exert powerul infuence on behal o the entire alcohol industry. The image the industrypromotes to the public is one o small, local wineries benetting their communities and the state oCaliornia. Running parallel to that image is another allacy: that the U.S. alcohol control system isdragging wine companies to near-extinction with regulations including taxation and restrictions ondirect shipping. Big Alcohol promotes and benets rom the misperception o wine owners as thelocal, entrepreneurial little guy, beaten up by the government and misunderstood by the public. Thisreport dispels these myths and identies the major wine players in Big Alcohol along with their politicalinterestsandinuenceinSacramentoandinWashington,D.C.

Caliornia, Land o Wine and Imports

AccordingtothestatesTravelandTourismCommission,CaliforniaistheLandofWineandFood.3Caliornia is the largest wine-producing state in the U.S. and the ourth largest wine producer in theworld.4Therearemorethan2,800wineriesinCalifornia,nearlyhalfofthewineriesintheUnitedStates and double the number in Caliornia just ten years ago.5 Caliornia produces 61 percent othe wine sold in the U.S. each year.6Morethan80percentofthedomesticwinemarketisownedby corporations with major wine production taking place in Caliornia, and these same Caliornia-dominated companies also own nearly a quarter o the imported wine market in the U.S. 7

The inclusion o beer and distilled spirits products is crucial to the success o large alcoholconglomerates. Six o the ten leading wine producers in the U.S. own major beer and/or spirits brandsin addition to their Caliornia wines. E & J Gallo, Constellation Brands, Fosters Group, Altria Group,Diageo, and Brown-Forman all produce or import spirits and/or beer in addition to wine. Meanwhile,

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Domestic WineMarket Share

Imported WineMarket Share

E & J Gallo Winery 26.9% 6.7%

The Wine Group 21.2%

Constellation Wines 15.0% 5.9%Fosters Wine Estates Americas 5.9% 11.1%

Bronco Wine Co. 5.2%

Trinchero Family Estates 5.1%

Jackson Family Wines 2.5%

Others 18.1% 76.4%

AltriaGroupownsPhillipMorris(thelargesttobaccocompanyintheU.S.),Ste.MichelleWineEstates,andacontinuing28.5percenteconomicandvotinginterestinSABMiller,amajorbeerconglomerate

based in London. SABMiller is a 50 percent owner o MillerCoors, LLC, based in the U.S.Giving lie to the notion that Caliornia wine is o upmost importance to the industry, most o the topproducersalsoimportwinefromothercountriessuchasItaly,Australia,andFrance.Forexample,E&JGalloWinerysimportedbrandsincludeBellaSeraandEccoDomani;TrincheroFamilyEstatesimports Red Belly Black and Little Boomey; Fosters Group imports Lindemans and Rosemount Estate;ConstellationBrandsimportsAliceWhite;andDiageoimportsBarton&GuestierFrenchEstates.

Family-owned Multinational Conglomerates

Unlike beer or spirits, the wine industry has the unique opportunity to exploit the perception o small,

local, amily-owned wineries or all o its members, including giant multinational alcohol conglomerates.TrincheroFamilyEstatesandJacksonFamilyWinesevenusethewordfamilyintheircorporatenames. Several o the largest Big Alcohol conglomerates commonly use stories about original wineryounders, their wives and children, as well as the word amily in marketing and advertising content orthe corporate-owned Caliornia brands.

TheRobertMondaviWinery(ownedbyglobalConstellationBrands)websitebeginswithRobertMondavi started in his amilys wine business11 and talks about Mondavis and his wies impactonNapaValley.ConstellationBrandsalsoincludesthestoryofClosduBoisfounderFrankWoodsschildren selecting the name o the vineyard in the history section o the website, and talks aboutesteemed winemaker Erik Olsen [joining] our winery amily.12TheWoodbridgewebsiteexplainshowMondavis parents instilled the virtues o hard work in him.13

IndustrygiantDiageodeploysthesamefamilyhistoryrhetoricontheBeaulieuwebsite,whereittalksabout the ounder and his wie selecting and naming the land or the vineyards.14 Another Diageocompany, Rosenblum Cellars, tells an extensive story including the winerys ounders making wineoutoftheirfamilyhome...anddescribesRosenblum:Wearelikethirtylittlewineriesrolledintoone.15

Domestic and Imported Table Wine* Market Share by Supplier (2008)8

*Table wine excludes champagne and sparkling wine, desser t and ortifed wine, and vermouth


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Neither Constellation Brands nor Diageo identiy themselves as the brands parent companies in theirrespective wineries marketing materials.

FamilyWinemakersofCalifornia(FWC),awinetradeorganization,wascreatedin1991andrenamedin 1992 to refect the little guys point o view.16JessJackson,founderofJacksonFamilyWines(ninthlargestwineproducerintheU.S.),wastherstpresidentofFWC.ArepresentativeofJackson

FamilyWinesremainsontheFWCboardofdirectorstoday.

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Rank Owner Headquarters Annual U.S.Case Sales

Top Caliornia Brands10 Non-Wine Products

1 E & J GalloWinery

Caliornia 67 million Carlo RossiTwin ValleyBareoot CellarsTurning Lea

Bartles & JamesBoones FarmE & J Brandy

2 The WineGroup

Caliornia 56 million FranziaAlmaden

InglenookCupcake Cellars

3 ConstellationBrands

New York 46 million WoodbridgeClos du BoisRobert Mondavi

Corona beerCorona LightModelo EspecialSVEDKA vodka

4 Bronco WineCo.

Caliornia 20 million Charles ShawGrand CruNapa Ridge

5 FostersGroup

Australia 18 million BeringerStone CellarsMeridian

Fosters LagerCrown LagerSKYY vodka

6 Trinchero

FamilyEstates

Caliornia 12 million Sutter Home

Menage a TroisWild BunchPaul Newman

7 Altria Group(St. MichelleWine Estates)

Virginia 6 million Conn CreekVilla Mt. EdenDistant Bay

Miller beerCoors beerMarlboro cigarettesSkoal smokeless tobacco

8 Diageo England 5.7 million BeaulieuSterlingRosenblumChalone

GuinnessRed StripeBaileys Irish CreamCaptain MorganSmirnoJos Cuervo

9 JacksonFamily Wines

Caliornia 5 million Kendall-JacksonLa Crema

10 Brown-Forman

Kentucky 4.5 million BonterraFetzerSonoma-CutrerLittle Black Dress

Jack DanielsSouthern Comortel JimadorFinlandia

Top Ten Wine Companies in the U.S. Based on 2008 Case Sales9


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Who Really Controls the Wine Institute?

The perpetuation o the small, local winery image extends rom the corporate conglomerates to theindustryslobbyinggroups.TheWineInstitute,amajortradeorganization,isbasedinCalifornia.TheWineInstitutecallsitselftheVoiceofCaliforniaWineandsaysthatitseffortsbenettheCaliforniawine industry.17 Yet most o the organizations leadership comes rom Big Alcohol, and its successes

benet the owners and executives o those corporations, whether they are located in Caliornia, NewYork,Kentucky,Virginia,England,orAustralia.TheWineInstitutesupports:thereductionoreliminationo alcohol taxes/ees/taris; direct shipping rom producer to consumer; eliminating the wholesalertier;18 education about individual responsibility and moderation; and sel-regulation o advertising.19, 20

AtitsannualmeetinginJune2009,WineInstitutememberselectedmultinationalleadershipfromBigAlcoholtoleadtheorganization.ThenewChairoftheWineInstituteisRayChadwick(President&CEO,DiageoChateau&EstateWines);thesecondvicechairisDavidKent(CEO,TheWineGroup);andthesecretaryisJosFernandez(CEO,ConstellationWinesNorthAmerica).Inaddition,leadershipfromFosters,Diageo,Brown-Forman,ConstellationBrands,TheWineGroup,E&JGalloWinery,andTrinchero Family Estates hold two at-large director and two alternate director positions per corporation,respectively,ontheWineInstituteBoard.BigAlcoholdominatesfourteenoftwentyat-largedirector

positions, and another ourteen o the twenty alternate director positions.

Consolidating Distributors and Direct Shipping

IntheU.S.,statesoperateasystemofalcoholcontrolcreatedaftertheendofProhibition.Inmoststates, this system consists o three distinct tiers: alcohol producers make the beverages, wholesalersdistribute the beverages to outlets, and retailers sell the beverages to the public. The structure helpsensures adequate oversight o alcohol sales, and helps prevent aggressive marketing and sales tacticsbyproducers.Itisintendedtomaintainorderinthemarketplaceandprotectpublichealthandsafety.

The distribution tier is a vital component o the three-tier system. Distributors help act as a buer

between potentially overzealous producers and retailers. Yet there is much tension between theproducers and distributors, and the large wine producers actively seek to consolidate distributors ortheir brands and control the distribution channels to benet their own brands.

For example, Constellation Brands (based in upstate New York) is consolidating its U.S. distributornetworks as ast as it can, while treating the distributors it keeps to enhanced prot levels.21 As oSeptember 2009, Constellation had achieved its goal o one distributor per state in 19 markets,with plans to transition another 11 states within 2010. These 30 states represent two-thirds oConstellations total U.S. wine and spirits volume. The new distribution teams are exclusive toConstellation. The companys CEO Robert Sands remarked: As you can imagine, as youre in theprocess o terminating some distributors and them becoming aware o the act that they might beterminated theyre going to have less ocus on our brands.22

Diageo continues to consolidate to a single distributor in each state, with plans to complete itsconsolidation as soon as possible. So ar, Diageo has consolidated its distribution in 39 states andWashington,D.C.,representingmorethan80percentofthecompanysU.S.wineandspiritsvolume.23

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The industry claims that a distributor cartel24 is to blame or the three-tier system, and is responsibleor the ongoing consolidation o distributors across the nation. Yet the push to consolidate thedistribution tier comes directly rom the producers. As Gerry Ruvo, Skyy Spirits Chie said recently:Consolidation is inevitable, even more so in tough economic times. Everybody needs to build scale soyou have more infuence over distributors.25

Intheory,thethree-tiersystemofalcoholcontrolappliestowine,beer,anddistilledspiritsequally.Yeta great deal o the wine industrys eorts to infuence alcohol control is comprised o eorts to gainspecial exemptions rom alcohol regulation. One arena where the distribution tier can potentially becircumvented is in the direct shipment o wine rom a supplier to an individual.

AccordingtoanindustrycampaigncalledFreetheGrapes,asofJanuary2008,35statesallowwineries to ship wine directly to individuals, and 12 more allow retailers to do the same.26Whileneitherbeer nor distilled spirits can be sold via direct shipment in Caliornia, Caliornia wineries can generallyshipwinetootherstatesthathavereciprocitywithCalifornia.Wineproducerssuccessingainingauthorization to ship their product directly to consumers sets a precedent or beer and distilled spiritsproducers to circumvent the three-tier system as well.

Undue Political Infuence

WineisanimportantpartoftheBigAlcoholpoliticalmachine,especiallyinCalifornia.In2008,E&JGalloWinerycontributed$492,645toCaliforniapoliticiansandballotmeasures.27 That same year,DiageoandDiageo-GuinnessUSAcontributed$327,068,28whiletheWineInstitutecontributed$227,745,29andFamilyWinemakersofCaliforniaspent$17,694. 30

Big Alcohols 2009 political contributions in Caliornia largely went to Budget Reorm Now, theCaliornia PAC supporting Governor Schwarzeneggers nal budget proposal and six related propositionsintended to ward o the states scal crisis on the May ballot. The governor originally proposed a nickela drink alcohol excise tax increase in his 2009-2010 budget to reduce the decit and support alcohol-

related services,31

but the increase disappeared within weeks, despite polling that demonstrated it wasthegovernorsmostpopularidea,withan85percentapprovalrating.32 Six o the nine contributorstothePACwerefromthewineindustry.ConstellationBrands,Diageo,Gallo,andtheWineInstituteeachcontributed$100,000,Brown-Formancontributed$20,000,andtheCaliforniaAssociationofWinegrapeGrowerscontributed$5,000.Inall,wine-relatedcontributionswerenearly75percentofBigAlcohol contributions to Budget Reorm Now in 2009.33

Inuencealsocomesfromlobbyingaswell,perhapsevenmoresothancampaigncontributions.InCaliforniaalonein2008,ConstellationBrandshadeightregisteredlobbyists34 while Diageo hadthirteen.Intherstthreequartersof2009,Diageospent$365,244lobbyingthelegislatureandgovernor on issues including alcohol taxes, the state budget, and the alcohol ee measure, AssemblyBill 1019.35Duringthatsametimeframe,theWineInstitutespent$439,438lobbyingonissuesthat

included the state budget and excise taxes/ees.36, 37

Inearly2009,CaliforniaAssemblyMemberJimBeall(D-SanJose)introducedAssemblyBill1019toestablishtheAlcohol-RelatedServicesProgram.Thebillwouldcreatea$1.44billionannualalcoholmitigation ee to und the program and mark the rst time the alcohol industry will begin to pay its airshare o Caliornias annual alcohol-related trauma care, hospitalization, treatment, prevention, and

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criminal justice costs.38 Although the proposed ee would be levied across the entire alcohol industry,and despite the act that wine makes up only 14 percent o all alcohol sales in Caliornia, the wineindustryruledthedayinSacramento.AttheAssemblyHealthCommitteehearingonApril28,2009,theWineInstitutepresseditscasehard,predictingmassivejoblosseswithoutanyscienticevidencetoback up its claims. The scare tactics worked, as the measure ailed to garner enough votes to pass outo committee.

Thewineindustry,intheformofBigAlcohol,doesntonlylobbyinCalifornia.InMay2009,fortyexecutives and their amily members rom Caliornia wine companies such as Gallo and Bronco attendedtheWineInstitutesannualy-intoWashington,D.C.tolobbyagainstincreasedfederalwinetaxes.During the event, U.S. Representative George Radanovich (R-Mariposa), co-chair o the CongressionalWineCaucuswithRepresentativeMikeThompson(D-St.Helena),echoedWineInstituteclaimsofindustryeconomicharmandjoblossesfromtaxincreases.HealsostatedthattheCongressionalWineCaucus could weigh in on Caliornias AB 1019 with letters and other expressions o opposition.39

Ina2002interviewavailableontheCongressionalWineCaucusswebsite,Rep.Radanovichexplainedhow easy it is to get support or the wine cause:

Its not real hard to get members in the Wine Caucus, because all you do is lend your nameand then you get invited to a lot o nice wine tastings. What we do is we make wine anenjoyable experience on Capitol HillA big [wine issue] was the interstate shipment issue inthe last ew years. Theres also the neo-Prohibitionist presence. Theres also the sin tax olkswho want to impose taxes on alcoholic beverages. We need constant maintenance on the Hillbecause these issues creep up rom time to time.40

AlthoughtheCongressionalWineCaucuswebsitesaystheCaucushasmorethan250membersand is bipartisan, no list o member names is publicly available and the list is deemed condential byRadanovichs oce.

Conclusion

Despite their eorts to be seen as small and local, the companies that own wine in Caliornia are avital part o Big Alcohol. They are global corporations with integrated, robust product portolios o wine,spirits, and beer, with many brands being imported into the state. These multinational conglomeratesspin alse and misleading stories o small, community-based wineries just trying to survive, while theylobby hard through their well-unded and aggressive trade organizations, infuencing state and ederalpoliticians, waging successul lobbying campaigns to undermine critical public health policies.

Hiding behind a narrative o local, amily-owned wineries, the global corporations that own Caliorniawine are determined to deregulate alcohol in every state through diminishing the three-tier alcohol

system, consolidating distribution, and most importantly, by applying undue infuence on the politicalprocess that includes deeating eorts to increase alcohol taxes and ees at both the state and ederallevels. Policymakers and the general public should not be ooled by industry rhetoric. Caliornia wine issynonymous with Big Alcohol.

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Reerences

1. National Institute on Alcohol and Alcoholism. Publications. What is a standard drink? Available at http://pubs.niaaa.nih.gov/publications/Practitioner/pocketguide/pocket_guide2.htm. Accessed November 25, 2009.

2. The Beverage Inormation Group. Handbook advance 2009: A special report on spirits, wine and beer sales and consumption in 2008.Norwalk (CT): M2Media360; 2009. p.140.

3. Caliornia Travel and Tourism Commission. Caliornia Tourism Industry Website. Available at http://tourism.visitcaliornia.com/Industry/PressRoom/TheLandoWineandFood/. Accessed July 22, 2009.

4. Hodgen, D. U.S. Wine Industry 2008. U.S. Department o Commerce. Available at http://www.trade.gov/td/ocg/wine2008.pd.Accessed November 25, 2009.





9. Wine Business Monthly. The Top 30 U.S. Wine Companies o 2008. February 15, 2009. Available at http://www.winebusiness.com/wbm/?go=getArticle&dataId=62891. Accessed July 22, 2009. The list employs a threshold o 400,000 cases that a company must produceper year in order or it to be included.

10. The Beverage Inormation Group. Handbook advance 2009: A special report on spirits, wine and beer sales and consumption in2008. Norwalk (CT): M2Media360; 2009. p.109.

11. Robert Mondavi Winery. The Vision. Available at http://www.robertmondaviwinery.com/ash/index.cm?month=11&day=23&year=1955&x=51&y=17. Accessed November 23, 2009.

12. Clos du Bois. Winery History. Available at http://closdubois.com/winery/aboutclosdubois/history.cm. Accessed November 20, 2009.

13. Woodbridge. Inside Woodbridge. Woodbridge winemaking. Available at http://www.woodbridgewines.com/CBICMS/woodbridge/inside/history.html. Accessed November 23, 2009.

14. Beaulieu Vineyard. Legacy. Our story. Available at http://www.bvwines.com/BVLegacy/ourStory/Deault.aspx. Accessed November

23, 2009.15. Rosenblum Cellars. About us. Available at https://www.rosenblumcellars.com/pages/category.jsp?catid=47. Accessed November 25,2009.

16. Family Winemakers o Caliornia. Who we are. Available at http://www.amilywinemakers.org/whoWeAre/whoWeAre.cm. AccessedNovember 23, 2009.

17. The Wine Institute: The voice or Caliornia wine. Available at http://www.wineinstitute.org/. Accessed November 23, 2009.

18. The Wine Institute: The voice or Caliornia wine. Our initiatives. State shipping laws. Background inormation. Available at http://www.wineinstitute.org/initiatives/stateshippinglaws/backgrounder. Accessed November 25, 2009.

19. The Wine Institute: The voice or Caliornia wine. Company. About us. Available at http://www.wineinstitute.org/company. AccessedNovember 24, 2009.

20. The Wine Institute: The voice or Caliornia wine. EIR Flyer. Available at http://www.wineinstitute.org/fles/EIR%20Flyer%202008.pd.Accessed November 30, 2009.

21. Constellation Brands. About Us. FY08 annual report. Available at http://www.constellationbrands.com/CBI/constellationbrands/AboutUs/AnnualReport/FY08_Annual_Report.pd. Accessed November 25, 2009.

22. Haverkorn M. A new Constellation emerges. Wine & Spirits Daily. October 1, 2009 (cited November 30, 2009). Available at http://www.winespiritsdaily.com/2009_10_01_archive.html.

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MarinInstitute.org | (415) 456-5692Marin Institute

23. Diageo. Investors. Financial Reports. View Annual Report 2009. Summary Report 2009. Available at http://annualreport2009.diageoreports.com/media/97863/diageo_ar09.pd. Accessed November 20, 2009.

24. Free the Grapes. Point, click, think. Available at http://www.pointclickthink.com/. Accessed November 30, 2009.

25. Haverkorn M. Part II: A talk with Gerry Ruvo. Wine & Spirits Daily. October 12, 2009 (cited November 30, 2009). Available at http://www.winespiritsdaily.com/2009_10_01_archive.html.

26. Free the Grapes. Press. Issue Summary. Available at http://www.reethegrapes.org/research.html. Accessed November 25, 2009.

27. National Institute on Money in State Politics. Caliornia 2008. Contributors. E & Gallo Winery. Available at http://www.ollowthemoney.org/database/StateGlance/contributor.phtml?d=747095562. Accessed November 23, 2009.

28. National Institute on Money in State Politics. Caliornia 2008. Contributors. Diageo. Available at http://www.ollowthemoney.org/database/StateGlance/contributor.phtml?d=747095802. Accessed November 23, 2009.

29. National Institute on Money in State Politics. Caliornia 2008. Contributors. Wine Institute. Available at http://www.ollowthemoney.org/database/StateGlance/contributor.phtml?d=747096453. Accessed November 30, 2009.

30. National Institute on Money in State Politics. Caliornia 2008. Contributors. Family Winemakers o Caliornia. Available at http://www.ollowthemoney.org/database/StateGlance/contributor.phtml?d=747106679. Accessed November 30, 2009.

31. State o Caliornia Governors Budget Summary 2009-2010. Sacramento. Available at http://www.ebudget.ca.gov/pd/BudgetSummary/FullBudgetSummary.pd. Accessed November 24, 2009.

32. Baldassare M, Bonner D, Paluch J, & Petek S. Caliornians and their government: PPIC statewide survey. Public Policy Institute o

Caliornia. January 2009. Available at http://www.ppic.org/content/pubs/survey/S_109MBS.pd. Accessed November 30, 2009.

33. National Institute on Money in State Politics. Caliornia 2008. Contributions to Budget Reorm Now. Beer, Wine, and Liquor. Availableat http://www.ollowthemoney.org/database/StateGlance/contributor_details.phtml?&c=3750&t=1&i=57&s=CA&y=2009&summary=1.Accessed November 30, 2009.

34. National Institute on Money in State Politics. Caliornia 2008. Lobbyist Clients. Constellation Brands. Available at http://www.ollowthemoney.org/database/StateGlance/lobbyistclient.phtml?lc=660985&y=2008. Accessed November 30, 2009.

35. Caliornia Secretary o State Debra Bowen. Cal-Access. Campaign Finance. Lobbying Activity. Diageo. Available at http://cal-access.ss.ca.gov/Lobbying/Employers/Detail.aspx?id=1231908&session=2009&view=activity. Accessed November 24, 2009.

36. Caliornia Secretary o State Debra Bowen. Cal-Access. Campaign Finance. Lobbying Activity. Wine Institute. Available at http://cal-access.ss.ca.gov/Lobbying/Employers/Detail.aspx?id=1146960&session=2009&view=activity. Accessed November 24, 2009.

37. Caliornia Secretary o State Debra Bowen. Cal-Access. Campaign Finance. Lobbying Activity. Wine Institute. Report o LobbyistEmployer, 3rd Quarter 2009. Available at http://cal-access.ss.ca.gov/PDFGen/pdgen.prg?flingid=1433876&amendid=0. Accessed

November 23, 2009.38. Marin Institute. Charge or Harm Alliance and ChargeorHarm.org Launched (cited November 5, 2009). Available at http://www.marininstitute.org/site/campaigns/charge-or-harm/358-charge-or-harm-alliance-and-chargeorharmorg-launched.html. AccessedNovember 30, 2009.

39. Doyle, M. Caliornia winemakers lobby Congress. The Miami Herald. May 13, 2009.

40. Congressional Wine Caucus. The Hill Interview - Rep. George Radanovich - Co-chair o Congressional Wine Caucus owns aCaliornia vineyard. May 8, 2002. Available at http://www.house.gov/radanovich/wine/press/050802hillwineinterviewwithCGR.htm.Accessed November 20, 2009.

This report was prepared by Sarah Mart, with assistance rom Michele Simon and Bruce Livingston.

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Marin Institute ghts to protect the public rom theimpact o the alcohol industrys negative practices.Wemonitorandexposethealcoholindustrysharmfulactions related to products, promotions and socialinfuence, and support communities in their eorts toreject these damaging activities.

Board Members

Annan Paterson President

Capt. Jennier TejadaVice-President

John Hanley Secretary

Larry Meredith Treasurer

Anthony RamirezProgram Chair

Linda Barry DunnCatherine CondonEricka EricksonDavid EscobarJohn HanleySteve HeiligKim-Shree MauasJulio Rodriguez

Bruce Lee Livingston, MPPExecutive Director

To download this report, or or more inormation,please visit MarinInstitute.org

24 Belvedere StreetSan Raael, Caliornia 94901415.456.5692

CopyrightMarinInstitute2009

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