windsor police services
DESCRIPTION
Presentation as an overview of focus groups undertaken in 3rd year.TRANSCRIPT
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WINDSOR POLICE SERVICES
By: Mike Quigg and Christine Heraiz
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Introduction
Objectives Situation Analysis SWOT/PEST Positioning +
Percp. Map Research
Highlights Conclusions Recommendations
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Objectives
Who? What? Why? Where? When?
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Current Situation
Maturing Police Force
Recruiting Low “Community for
the Community” St. Clair Approach
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Strengths
Job opportunities Good Pay Recognition Authority Job security Benefits
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Weaknesses
Risk Disrespected by
some Tough
requirements “Bad guy” image Irregular Hours Other careers
more attractive
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Opportunities
Multiple career options
Community teaching positions (VIP)
Student Jobs Sponsored Events
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Threats
Safety Alienation Requirements Economy
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Political
Law Stability
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Economic
Small budget Wages
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Social
Baby boomer retirement
No specialized degree needed
Ease of advertising
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Technological
Technology generation
Cheap Demand for Tech
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Positioning
Brave men Risk = Reward Not intellectual
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Research Highlights
Immature Party lifestyle Respect Lack of Media Different Channel
Strategy needed
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Conclusions
Community centred message
Advertising strategy outdated
No information sessions
Dispel Fears
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Recommendations
WOM campaign Concurrent ad
program Stress life skills
learned Softer side of the
job Community
involvement
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Thank You!