windows of the soul slide 1 uva - 8/24/98 windows of the soul? windows of the soul? what eye...
TRANSCRIPT
Windows of the Soul Slide 1 UVA - 8/24/98
Windows of the Soul?Windows of the Soul?
What Eye Movements Tell Us
About Software Usability
University of VirginiaCharlottesville, Virginia
August 24, 1998
Windows of the Soul Slide 2 UVA - 8/24/98
Investigators• Steve Ellis - Principal Investigator
– Bell Labs / Lucent Technologies, Room 1K-411, 200 Laurel Ave, Middletown NJ 07748, [email protected]
• Ron Candrea
– Bell Labs / Lucent Technologies, Room 2D-425, [email protected]
• Jason Misner – Systems Engineering, University of Virginia, Charlottesville, VA,
22903, [email protected]
• Christopher Sean Craig– University of Virginia, [email protected]
• Christopher P. Lankford
– University of Virginia, [email protected]
• Thomas E. Hutchinson – University of Virginia, [email protected]
Windows of the Soul Slide 3 UVA - 8/24/98
Goals Of Our Investigation
• Assess the value of eye tracking technology for user interface evaluation and usability testing
• Identify eye tracking technologies most suitable for the usability lab
• Identify improvements in current eye tracking system capabilities for use in the usability lab
• Develop guidelines for purchase and use of commercial eye tracking systems
Windows of the Soul Slide 4 UVA - 8/24/98
Previous Eye Movement-BasedPsychological Research and Applications
• Reading Research (Just & Carpenter, 1980; Rayner, 1978)
• Studies of Cognition and Elementary Information Processing (Just & Carpenter, 1976; Rayner, 1984)
• Social Psychology/Interpersonal Communications (Kleinke, 1986)
• Military Applications (Harris & Christhilf, 1980; Birkmire et al, 1993)
• Marketing, Advertising (Krugman et al, 1994)
• Usability Studies (Benel, Ottens & Horst, 1991; Card, 1984)
• Other Ergonomic Studies (Wierda & Maring, 1993)
• Bioengineering, Control (Jacob, 1991)
Windows of the Soul Slide 5 UVA - 8/24/98
Criteria for Choosing an Eye Tracking System for the Usability Lab
• Unobtrusive
• Easy and convenient to use
• Few or no restrictions on user population
• Gaze direction accuracy of 0.5º or better (i.e., 1 cm at 20 in).
• Effective tracking range of 30º or better
• High sampling rate
• Inexpensive
• Work with off-the-shelf applications
• Powerful and flexible set of tools for data collection and analysis
Windows of the Soul Slide 7 UVA - 8/24/98
0 1 2 3
Contact Lens
Electro-Oculography
Dual Purkinje Image
Artificial NeuralNetworks
PupilCenter/Corneal Ref
Pupil Tracking
Limbus Tracking
Accurate
Robust
Economic
Unobtrusive
HiMed
Subjective Comparison ofEye Tracking Techniques
Lo
Windows of the Soul Slide 9 UVA - 8/24/98
ERICA System - Continued
A view of the infrared image processed by ERICA. The relative position vector between the center of the bright-eye and glint determines the position of the user’s eye-gaze.
Windows of the Soul Slide 10 UVA - 8/24/98
A Pilot Study of Web Page Design
• Evaluate eye tracking data as a user interface evaluation and design tool
• Apply to a representative usability study of Web page design
• Understand how best to collect, analyze and interpret the eye tracking data
Windows of the Soul Slide 11 UVA - 8/24/98
Pilot Study Methodology
4 Web page designs 4 tasks performed by all testers
1. Do xyz
2. Do abc
3. Do re me
4. Do nada
16 independent testers
4 testers / page design;
1 page design / tester
Windows of the Soul Slide 12 UVA - 8/24/98
Original Web Page Design
• 12 items in web page.
• Each item ranged from3 -12 lines of text with 5 - 9 words/line.
• About half the graphics/images were animated.
• Scroll about 5 times to see entire page. Testers saw only 2.5 items per screen.
Windows of the Soul Slide 13 UVA - 8/24/98
Many Hyperlinks Design
• Tripled number of text hyperlinks.
Windows of the Soul Slide 14 UVA - 8/24/98
No-Image Web Page Design
• Replaced graphics / images with text labels.
• Original hyperlinks.
Windows of the Soul Slide 15 UVA - 8/24/98
Dense Text Design
• Book-like, full-width layout.
• Eliminate graphics / images, two-column appearance and bordered rows.
• Scroll about 2 times to see entire page. Testers saw 5 of the 12 items on one screen.
Windows of the Soul Slide 17 UVA - 8/24/98
Data Collection and Analysis
• Playback
• Gaze Points - collected raw sampled data
• Gaze Trails
• Dynamically defined analysis measures
– Fixation Points
– LookZones
• Pupil Diameter
Windows of the Soul Slide 18 UVA - 8/24/98
Playback
• Real-time “video playback”
• Tracks scrolling events
Windows of the Soul Slide 19 UVA - 8/24/98
• About 10 -12 samples/sec.
Gaze Point Analysis —Raw Sampled Data
Windows of the Soul Slide 21 UVA - 8/24/98
Gaze Trails with Gaze Points
• Overlay the sampled gaze points on the gaze trails
• Gaze trails optional
• Pop-up details on mouse-over each gaze point
Windows of the Soul Slide 22 UVA - 8/24/98
Fixation Points - Example 1
• User defined during analysis, after capture. Parameters include:
– Duration
– Area
– Minimum # gaze points
• More accurate indication of tester’s viewing & processing
Windows of the Soul Slide 25 UVA - 8/24/98
Determining Fixation Points
Property Parameter Value
Minimum Time Duration of a Fixation
200 msec
Maximum Time Between Gaze Points
750 msec
Maximum Diameter of a Fixation
50 pixels
Minimum Number of Gaze Points in a Fixation
3
Windows of the Soul Slide 27 UVA - 8/24/98
LookZone Analysis
Notice that the subject, searching for the Wireless links, skipped over most pictures and focused on scanning the text blocks for targets.
Windows of the Soul Slide 31 UVA - 8/24/98
Data Analysis - Review of Tasks
• Task 1: Free Browse
• Task 2: Directed Search– What is the name of Lucent’s new on-line technology
magazine (“e-zine”)?
• Task 3: Directed Search– What is the name of the software that lets you search for
patterns in large masses of data?
• Task 4: Directed Search and Judgment– How many links on this site will take you to pages dealing
with “Wireless” technologies, such as that used in cellular phones.
Windows of the Soul Slide 32 UVA - 8/24/98
0 10 20 30 40 50 60 70 80 90
Search & Count - W ireless
Search for Data Software
Search for E-Zine
Free Browse
Average in Seconds
Comparison of Tasks
Mean Time to Complete Tasks
Windows of the Soul Slide 33 UVA - 8/24/98
Review of Web Site Designs
• Four Screen Layouts
– Original Text Block/Graphics Format
– Many Hyperlinks
– No Images
– Dense Text
Windows of the Soul Slide 34 UVA - 8/24/98
0 20 40 60 80 100
Dense Text
No Images
Many Hyperlinks
Original*
Seconds
Comparison of Web Designs
Mean Time to Complete Tasks&
& Average of e-zine and wireless search tasks.
* Note: Testers of “Original” design were least experienced group and probably exaggerated the times on this simpler design compared with testers using the busier “Many Hyperlinks” page.
Windows of the Soul Slide 35 UVA - 8/24/98
0 10 20 30 40 50 60 70 80
Dense Text
No Images
ManyHyperlinks
Original
Seconds & E-zine search task P-value = 0.03
Mean Time to First Fixationin Target LookZone&
Windows of the Soul Slide 36 UVA - 8/24/98
0 20 40 60 80 100 120 140 160
Dense Text
No Images
Many Hyperlinks
Original
Mean Number of Fixations&
& Wireless search task P-value = 0.37
Windows of the Soul Slide 37 UVA - 8/24/98
0 0.1 0.2 0.3 0.4 0.5 0.6
Dense Text
No Images
ManyHyperlinks
Original
Seconds
Mean Average Fixation Duration&
& Wireless search task
P-value = 0.02
Windows of the Soul Slide 38 UVA - 8/24/98
0 20 40 60 80 100 120
Dense Text
No Images
Many Hyperlinks
Original
Total Fixations inNon-Target LookZones&
& E-zine search taskP-value = 0.13
Windows of the Soul Slide 39 UVA - 8/24/98
0 1 2 3 4 5 6 7
Dense Text
No Images
Many Hyperlinks
Original
Average Questionnaire Ratings
Subjective Comparisonof Web Designs
Highest
Windows of the Soul Slide 40 UVA - 8/24/98
Results and Conclusions
• Correlation among most results
– Dense text design elicited best performance
• Eye movement data confirmed and provided insights into testers performance
– Dense text design led to fewer, shorter fixations
• Results should NOT be viewed as conclusive
– Too few subjects, groups differed in skill level
– Some experimental design flaws, confounds
Windows of the Soul Slide 41 UVA - 8/24/98
Next Steps
• Replicate the study
– Eliminate the potential confounds
• (Systematic group differences, scrolling, etc.)
– Benchmark subjects’ reading speed
• Expand the study to see if results are generalizable
• Extend eye tracking methodology to other software applications
Windows of the Soul Slide 42 UVA - 8/24/98
References• Benel, D. C. R., Ottens, D. & Horst, R. (1991). Use of an eyetracking system in the usability laboratory. Unpublished
paper written for The Human Factors Society 35th Annual Meeting. San Francisco, CA
• Birkmire, D. P., Karsh, R., Barnette, R. D., Pillalamarri, R. & DeBastiani, S. (1993). Eye movements in search and target acquisition. In Proceedings of the Human Factors and Ergonomics Society 37th Annual Meeting (pp. 1305-1309). Santa Monica, CA: Human Factors and Ergonomics Society
• Card, S. K. (1984). Visual search of computer command menus. In H. Bouma & D. G. Bouwhuis (Eds.). Attention and Performance X: Control of Language Processes (pp. 67-96). London: Erlbaum
• Harris, Sr. R. L. & Christhilf, D. M. (1980). What do pilots see in displays? In Proceedings of the Human Factors Society 24th Annual Meeting (pp. 22-26). Santa Monica, CA: Human Factors and Ergonomics Society
• Jacob, R. J. K. (1991). The use of eye movements in human-computer interaction techniques: What you look at is what you get. ACM Transactions on Information Systems, 9 (April), 152-169
• Just, M. A. & Carpenter, P. A. (1976). The role of eye-fixation research in cognitive psychology. Behavior Research Methods and Instrumentation, 8, 139-143
• Just, M. A. & Carpenter, P. A. (1980). A theory of reading: From eye fixations to comprehension. Psychological Review, 87, 329-354
• Kleinke, C. L. (1986). Gaze and eye contact: A research review. Psychological Bulletin, 100, 78-100
• Krugman, D. M., Fox, R. J., Fletcher, J. E., Fischer, P. M. & Rojas, T. H. (1994). Do adolescents attend to warnings in cigarette advertising? A eye-tracking approach. Journal of Advertising Research, 34, 39-52
• Rayner, K. (1978). Eye movements in reading and information processing. Psychological Bulletin, 85, 618-660
• Rayner, K. (1984). Visual selection in reading, picture perception, and visual search: A tutorial review. In H. Bouma & D. G. Bouwhuis (Eds.), Attention and Performance X: Control of Language Processes (pp. 67-96). London: Erlbaum
• Wierda, M. & Maring, W. (1993). Interpreting eye movements of traffic participants. Chapter 21 in D. Brogan, A. Gale & K. Carr (Eds.), Visual Search 2 (pp. 287-300)