windows azure fast start - module 01 - understanding windows azure and competing to win_spanish

8/22/2019 Windows Azure Fast Start - Module 01 - Understanding Windows Azure and Competing to Win_spanish

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Day 1: Understanding Windows Azureand Competing to win

Windows Azure Fast Start

Presenter NamePartner Technical [email protected]



About Your Presenters

Thalia Barreto

Partner Technical Consultant

LATAM Partner Technical

Service

[email protected]

Adrián Hernandez

Partner Technical Consultant

LATAM Partner Technical

Service

Team

[email protected]



Reciba descripciones generales de producto,preventas técnicas y conocimientos exhaustivos sobre

soluciones.Amplíe su práctica de servicios e implemente demanera exitosa las soluciones de Microsoft.

Compita con confianzarespaldado por consultoresde Microsoft que tienenexperiencia de producto parapreventas técnicas.

Reciba adesafíossus pregPartner

HelpEnable

Utilice sus horas de consultoría

GPS LATAM - Servicios de preventa, consultoría, formación

[email protected]

Visita nuestras comunidades técnicas en línea

PracticeAccelerator(PA)

Tallerestécnicos/preventa

Asistencia en POC´s/Demos

Soporte

HelpSell

HelpImplement

Recibe consultoría para entrega desoluciones.

Asistencia competitiva

Valor comercial de productos

Consultoría en:• Arquitectura• Desarrollo• Implementación• Optimización• Migración

Asesoría ilimitada(*)

¿Cómo puedes tener acceso al servicio? Envía tu requerimiento al siguiente contacto

Partner Technical Services / Soporte en español

mailto:[email protected]

https://mspartner.microsoft.com/es/mx/pages/Support/online-technical-communities.aspx

https://mspartner.microsoft.com/es/mx/pages/Support/online-technical-communities.aspx




Tips for interaction

Questions?Handouts-D

Share NotesMute



Agenda

• Introduction• Cloud Computing Service Models• Windows Azure Platform• Windows Azure Selling Scenarios• Competing to Win with Windows Azure• Windows Azure Platform – Partner Offers• Monetizing your business

Partner Audience:Developer, Architects, Project Manager, Pre-Sales & Marketin



Windows AzurePlatform Overview



TIME

I T

C A P A C I T Y

Actual Load

Allocated

IT-capacities

Too MuchPower

Not EnoughPower

The Challenges for IT



Actual Load

Capacity onDemand

Lower Capex

No capital

laying idle

No screamingcustomers

TIME

I T

C A P A C I T Y

The Challenges for IT



Cloud Computing Patterns

Usage

C o m p u t e

Time

Average

Inactivity

Period

On & off workloads (e.g. batch job)Over provisioned capacity is wastedTime to market can be cumbersome

C o m p u t e

Time

Average Usage

Unexpected/unplanned peak in demandSudden spike impacts performance

Can’t over provision for extreme cases

Av C o m p u t e

Time

Successful services needKeeping up w/ growth isCannot provision hardwa

C o m p u t e

Time

Services with micro seasPeaks due to periodic incIT complexity and wasted



What is the cloud?



Cloud ComputingService Models



Cloud Computing Models



Cloud Services Models

PackagedSoftware

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Y o u m a n a

g e

Infrastructure(as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

M an a g e d b yv e

n d or

Y o u m a n a g e

Platform(as a Service)

M an a g e d b yv en d or

Y o u m a n a g e

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software(as a Service

Storage

Servers

Networking

O/S

Middleware

Virtualizatio

Applications

Runtime

Data



Windows Azure – a platform for apps

The Foundation for

Private Cloud



Windows AzurePlatform Overview



Windows Azure Capabilities



Global datacenter footprint

San Antonio, TXApprox 477K sq ft, 27MWcooling

Chicago, IL707,000 square feet with cuses water side economiz

Dublin, IrelandApprox 570K sq ft, up to 2for cooling.

Green Energy



Windows Azure Selling

Scenarios and Approaches

Worldwide and Business Challenges Are Forcing Organ



MICROSOFT CONFIDENTIAL – INFORMATION IN THIS PRESENTATION S

Worldwide and Business Challenges Are Forcing OrganOptimize IT Efforts

Facing anunprecedented

economicenvironment…

Business has

responded bytransforming…

Causing new

technologiesto emerge.

• Reduction of operating andcapitalexpenditures

• Increasedcompetition forfewer resources

• Do more with less

• Focus on corevalue-addactivities

• Improve agilityto staycompetitive

• Leverageexisting assetsto expand

• Shift frominformationtechnology tobusiness technolo

• Technology erasesinfrastructurecomplexity

• Globalization

ECONOMICCHALLENGES

BUSINESSCHALLENGES

TECHNOLOGYCHALLENGES

O i i U i A ili d Effi i



Cloud Optimized

Optimize Uptime, Agility, and Efficiency

With cloud computing

businesses can:• Focus IT resources on developing the

business, not maintaining itsinfrastructure

• Create new applications with minimalup-front provisioning costs

• Reduce costs and maintenance of

current infrastructure

• Increase IT capacity dynamically

• Provide transparent ROI for IT

• Extend current applicationcapabilities, without newinfrastructure

On Premise

Connectivity/Cabling

Business Tools

Advanced Infrastructure

Data Center/Infrastructure Hardware

Servers Deployment/Mgt

Desktop Installation/Mgt

Networks B

Time / Resources



Benefits Apply Across the Company

DIRECTOR, OPERATIONS

“I need operational transparency so that wecan align our investments

with the business needs.”

SALES ACCOUNT MANA

“I need solutions that scalewith our customers and progreater mobility for moredevices.”

CEO

“I need the organizationbecome more agile to ta

advantage of changing market dynamics.”

IT ADMINISTRATOR

“I need to reduce the amount of time my team is spending keeping systems operational and maintained.”

PRODUCT MANA

“I can’t wait for IT procure capacity,need to take our

product to marke

CFO/CIO

“We need to reduce our total cost of ownership and prioritizebusiness initiatives rather than IT imperatives.”

d l f



Positioning Windows Azure Platform Against Key Com

Opportunities to UseWindows Azure

Key Differentiators

Choice of familiardevelopment tools

Choice of relational or nastorage

Choice in on-premises“private” cloud, cloud ho

or creating hybrid solutio

Enterprise-ready, world-Microsoft support

Easy integration with othProducts, such as SystemCenter.

Wi d A Pl tf S l ti S lli



Windows Azure Platform Solution Selli

Use familiar technology and tools to minimize development

lifecycle—maximize TCO benefits.

. PAIN POINTS

• In flexible development resource environment (nonscalable resources)

• Traditional application development serves as barrieto entry, with little experimentation due to financial ris

WINDOWS AZURE PLATFORM BENEFITS

• Min. dev. cycle

• Low TCO

• Low barrier new market entry

• Low risk

• Improved collaboration

• Time to Market

TARGET SCENARIOS

• Digital marketing and social networking

• Digital syndication

• Internal collaborative applications

• Scalable websites: low-cost option for product launches, M&As, or customer loyaprograms

Wi d A Pl f S l i S lli



Windows Azure Platform Solution Sellin

Application Extension refers to the ability for our customers to

run applications both on premise and in the cloud.

PAIN POINTS

While scalability is very attractive, sensitive datarequirement to stay secure on premises

High Performance Computing: Parallel Processingand/or Grid Computing application are constrained byfixed capacity


Low-cost access to massive computecapacity

Critical components on premises, extendothers to cloud

Enabling smart endpoints

Improved competitive advantage with newapplication extensions

TARGET SCENARIOS

Credit card risk scoring

Monte Carlo simulation

High-performance Computing

B2B supply chain management

Wi d A Pl f S l i S lli




Storage in the Cloud for rapidly growing data

repositories and mature data governance.

PAIN POINTS

Active archiving

Data distribution

Performance and spike capacity

High bandwidth costs to move data

Constant need to update applications


Host, distribute, monetize proprietary data

Multi-party global data collaboration

Data archiving

TARGET SCENARIOS

Archived Data with low access rate

Content Delivery: Media distribution of video and documents

Data Backup and Recovery




Solve data center capacity issues and minimize

new capital investments.

PAIN POINTS

Reduction of operational overhead in on-premisesdata-center

Data center capacity constraints

CapEx constraints


Defers investment in new hardware

Access to burstable capacity on ademand basis

TARGET SCENARIOS

Low-risk applications (non-mission criticaland/or no PII implications)

Marketing campaigns/events

Disaster response/recovery

Centrally managed LOB applications

Wi d A Pl tf S l ti S lli




Move application management to the cloud—focus on mission

critical application development.

PAIN POINTS

Uptime and maintenance of physical servers

Manually intensive routine application maintenanceconsumes resources needed for mission critical tasks


Auto provisioning, load balancing, andpatch management allows IT to focus onmore mission critical tasks

Lower resource costs , reducing CapEx

TARGET SCENARIOS

Web portal with high growth and scalabilitrequirements

Marketing campaigns with burst workload

Payroll portal with variable workloadpatterns



Competing to Winwith Windows Azure

Clo d Platfo ms Toda A Pe specti e



Cloud Platforms Today: A Perspective

Private Cloud

Platforms

Microsoft

GoogleApp Engine

Others

Public Cloud Platforms

VMwarevSphere

Hyper-V,System

Center VMM,VMM Self-

ServicePortal

VMwarevCloud

Infrastructure as a

Service (IaaS) For Large-ScaleInternet Applications For Enterpr Applicatio

Hosting Partners

Hosting Partners

AmazonWeb Services

Platform as a Service (PaaS)

Windows AzurePlatform

O

O

Salesforce.cForce.com

Source: Chappell & Associates

Intune

The Microsoft Advantage: IT as a Servic



The Microsoft Advantage: IT as a Servic

IT as a Service

SaaS

PaaS

IaaS

Perception vs Reality Part 1



Perception vs. Reality, Part 1

Customer Perceptions of Competitors

Windows Azure PlatforCompetitive Advantag

Amazon Web Services offerings isthe market leader in IaaS

Built-in robust management andmaintenance services to minimizecosts

Enterprise-class cloud services

Recently added templates. Offers robust developer tools and platfoallows use of most languages

Allows a hybrid model to balanceresources between private datacenter and private cloud

Google App Engine is easier to getstarted with and is cheaper

Force.com provides template-based(easier) development

VMware is the leader in privatecloud management/virtualization

Perception vs Reality Part 2



Perception vs. Reality, Part 2

Customer ConcernsAbout Windows

Azure Platform

The Truth AboutWindows

Azure Platform

A proprietary platform limited toMicrosoft technologies

Loss of control over the application

More expensive

Microsoft isn’t ready for cloudcomputing

Takes too long to get started

Interoperable platform with suppJava, Python, Ruby, PHP

IT chooses level of control

Competitive pricing

Microsoft brings more than 15 yeacloud computing experience

Partners are able to migrate with fclick on IaaS, PaaS is very commo

Why Microsoft?



Why Microsoft?

Microsoft provides a consistent platform across on premise dservice provider datacenters, and Windows Azure that enableto build and deploy across these environments with commontechnologies.



AWS Overview

Windows Azure-

Amazon Web Services



AWS Positioning and Strategy

Sophisticated Services

Low Cost

Open

Secure

Its not all or nothing

Focused on acquiring more Enterprise and Government cust

AWS Service Offerings



Compute

Elastic Compute(EC2)

AutoscaleVMImport/Export

Network

Route53

Virtual PrivateCloud (VPC)

DirectConnect

Elastic LoadBalancer

Database

SimpleDB

RDS AmElast

Parallel Processing

Elastic

MapReduceHPC

Cluster

E-commerce

$FlexiblePayments

€Dev Pay FulWeb

Content Delivery

AmazonCloudFront Mechanical Turk

WorkforceMessaging

Simple Email

Service (SES)

Simple

NotificationService (SNS)

Simple QueueService (SQS)

Monitoring

CloudWatch Alarm

Deployment and Automation

CloudFormation

ElasticBeanstalk

Management

AWS Management

Console

Authentication & Authorization

Identity &Access

Management

Multi-FactorAuthentication

Industry Specific

GovCloud

Command Line Development Tools

Toolkit for

Eclipse

Toolkit for

Visual Studio

AMI

Import/Export

Libraries and SDKs

AWS Service Offerings

Dyna

moD

B

Storage

Elastic BlockStorage (EBS)

Simple StorageService (S3)

Import/ExportGateway

SimpleWorkflow

Service

Azure and AWS

Comparisson



Azure and AWS Comparisson

Microsoft: IaaS PaaS and SaaS



P u b l i c

C l o u d

Microsoft has the mostcomplete cloud stack

Drives vendor accountability foran integrated best-in-classplatform

You deal with one vendor fromprocurement to getting support

You can choose between PaaSand IaaS models for appdevelopment and deployment

Software As AService

Platform As AService

InfrastructureAs A Service

Only Microsoft, as of tofull IaaS and PaaS fromvendor cloud platform.”

James Staten, Fo

Microsoft: IaaS, PaaS and SaaS

State of the art Data Center



Global Foundation ServicesWindows Azure Trust Center

State of the art Data Center

http://www.globalfoundationservices.com/

http://www.windowsazure.com/en-us/support/trust-center/

http://www.windowsazure.com/en-us/support/trust-center/

http://www.globalfoundationservices.com/



Windows AzurePartner Offers

Windows Azure Partner benefits



Windows Azure Partner benefits

Cloud Essentials

MSDN Subsc

Windows Azure MSDN Benefits: Month



Windows Azure MSDN Benefits: Month

Reference–

Sep 2013 - http://www.windowsazure.com/en-us /pricing/member-offers/msdn-bene

SUBSCRIPTIONLEVEL

VISUAL STUDIO

PROFESSIONALWITH MSDN

VISUAL STUDIO TEST

PROFESSIONAL WITHMSDN

MSDNPlatforms

VISUAL STUDIO

PREMIUM WITHMSDN

Windows AzureCredits included

per month

$50 $50 $100 $100

Annual Savingsfirst year 1 $750+ $750+ $1,300+ $1,300+

http://www.windowsazure.com/en-us/pricing/member-offers/msdn-benefits/





MonetizingWindows Azure

Make money with Marketplace



Make money with Marketplace

An online marketplace fordevelopers to share, find, buy and sellbuilding block components, training,service templates, premium data setsplus finished services and applications

DataMarket is now commerciallyavailable

All powered by Windows AzuPlatform

Windows Azure Store (Preview)



Windows Azure Store (Preview)



Summary

We Can WIN !!



WE HAVE YOU



POLL - Checkpoint

What Microsoft products are supported in AWS?• All

• Only Win Server 2012 and SQL Server 2012

• None



POLL - Checkpoint

1. What cloud model provides more flexibility?• IaaS

• PaaS

• SaaS



POLL - Checkpoint

System Center 2012 integrates with Windows Azure?• Yes

• Yes, but needs customization

• No

Summary



Azure is all about managing scalability, it solves different challenges. Such as: On anfast, Unpredictable Bursting and Predictable Bursting

Microsoft differentiators: Hybrid IT, Flexible App Model, Enterprise ready. Trusted PaSupport and Better Together products

Position Microsoft as the unique leader for IaaS, PaaS and SaaS

IaaS provides more flexibility. However, with PaaS your team will have less things to

Start for free with your Partner benefits



AdditionalResources

Additional Resources



Practice with Windows Azure Trainhttp://www.microsoft.com/en-us/download/details.aspx

Next Sessions:

1. UnderstandingWindows Azure andCompeting to Win

2. Web Developmentand Web Hosting in

Azure 3. Chalk Talk

http://www.microsoft.com/en-us/download/details.aspx?id=8396





© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be re gistered trademarks and/or trademarks in the U.S. and/or other countries.

purposes only and represents the current view of Microsoft Corporation as of the date of this presentations. Because Microsoft must respond to changing market conditions, it should not be interpreted to b

and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFOR

Q & A

Partner Services Contact Information



https://partner.microsoft.com/brasil/supportsecurity

[email protected] https:// mspa /en/us/Page

technical-c




https://mspartner.microsoft.com/en/us/Pages/Support/online-technical-communities.aspx









Thank You! Gracias! Obrig

windows azure fast start - module 01 - understanding windows azure and competing to win_spanish

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