»Win with EFI« Webinar Series

Driving the Digital Evolution– What the Right Print Controller

Can Do For Your Business

Terry Garvey, Sales DirectorAggeliki Lies, EFI Academy

The current presentation makes reference to the generic set of features and utilities in a Fiery System 8 product. Please refer to the corresponding Fiery Feature Matrix to look for the inclusion of specific features.

EFI: Connecting Digital Printing

20-year history of technology innovation

Started as the vendor of Fiery Controllers; 1.8M units shipped

Branched into additional businesses

$560.4M annual revenue / ~ 2,000 employees

23 offices worldwide 25% of revenue invested in R&D

EFI’s Portfolio

Advanced Print Software• Web-to-Print Solutions

• Print MIS Solutions

• Color and Proofing Solutions

Controllers

• Fiery

• MicroPress

• Splash

Production Inkjet

• Jetrion Systems

• EFI Ink

• Rastek Systems

• VUTEk Systems

Why Do Print Servers Exist? Because computer networks and printers don't

speak the same language (A Print Server or Raster Image Processor (RIP) translates

the languages coming from computers such as PostScript or PCL and "translate" them into a language that is understood by printers.)

Because Color needs to be transformed from a monitor-based color space into a printable color space (Color is key for brand owners. No agency, no print shop

can afford to not being able to have a effective handle on color management)

Because they enable personalization of printed materials (Short run lengths, localization and promotions, versioning,

article numbers, product proliferation, bar coding for supply chain,– This is where your margin is. Printing 10,000 copies of the same thing: This is not where your margin is.)

What makes the difference betweenPrint Servers? Form factor (external / embedded) Hardware components, specs & quality Software components (system software, options) Open Standards (ICC, PDF, JDF) Quality & stability of overall system

Let’s go over a few examples…

PRINT FOR PAY

DIGITAL PRINTERS

COMMERICAL PRINTERS

CORPORATE DEPARTMENTA

L

IN-PLANT CRDs

Image Quality/Color Management Requirements

Productivity, Performance & Volume

Fiery Controller Positioning

Fiery QX100

• Operator-centric.• High end

production requirements.

• Complex jobs including imposition and page. composition

• Demanding VDP requirements.

• Color control and management.

Fiery PRO80

• Operator centric and user-driven environments.

• Light production requirements.

• Outstanding color out of the box.

• Need for Variable Data Printing. (VDP)

Fiery E10/E20

• User-driven environments.

• Power office users.

• Lower cost.

Fiery SP30

• Drives black & white printers.

• Operator centric and user-driven environments.

• Light production requirements.

Fiery SP60

• Drives black & white printers.

• Operator-centric.• High production

requirements.• Document

imposition automation.

• Demanding VDP requirements.

Fiery PRO90

• Operator-centric.• High production

requirements.• Document

imposition automation.

• Demanding VDP requirements.

Performance ThroughSmartRIP Intelligent Processing Significant performance

increase over competingtechnologies and legacyFiery platforms

Highly efficient use of multiple processors Recognizes File Characteristics Using Adaptive Processing & Rendering Techniques

Image processing at the resolution required for best quality and performance

Optimized Processing of

Microsoft & Adobe Application Files

Improves efficiency and predictability in color and VDP. Increased performance which translates to better productivity Increased RIPping efficiency to drive the engine to full rated speed Increase image quality without affecting processing performance

Why some print servers are better than others – RIPping

RIP 1 While Print 2

The Fiery can start to RIP a new file while the previous file is printing Fiery works simultaneously on two jobs for the

ripping and printing processes

Increased productivity Reduces bottlenecks at the ripping stage Faster output to the printer device Maximize assets: users make the most of the Fiery & accelerate file processing for

faster output

Why some print servers are better than others – RIPping

Fiery Passes the Altona Test Suite

http//www.eci.org

Spot Color Overprint

Designed to be the best proofing system for press simulation

Why some print servers are better than others – Color Management

Utilize the Altona Visual File to demonstrate to business prospects that the Fiery is the best proofing system for press simulation

Combine the best text and image quality in one page and obtain excellent output from a single device

CMYK Color Overprint

Device independent color definitions

Embedded output profile and rendering intent

Ugra/FOGRA Media Wedge

Passes the Ghent Output Suite!

Fiery passes all tests of the Suite!

Example of a RIP not passing the test

Tests a, b, e, f, g, j have failed, as indicated by the visual ‘X”

Utilizes the Ghent Output Suite to demonstrate to business prospects that the Fiery is the best proofing system for press simulation and fully compliant with a PDF/X-3 workflow.

Why some print servers are better than others – Color Management

http//www.gwg.org

Fiery Spot On

Accurate & Consistent Color Matching All Fiery servers are Pantone

Calibrated Includes Pantone, TOYO, DIC,

HKScolor palettes

Import Color Palettes to the Fiery

Standardized Color for All Users Intuitive Interface Offers unique integration with

EFI ES1000 spectrophotometer to create new spot colors

ewN nhanced

Edvantage

A

Delivers simplified corporate color. Increases user’s color capabilities with minimal training. Achieves color consistency across all documents. Eliminates spot color rework with late stage color editing without opening the native

original application.

Why some print servers are better than others – Useful Tools

Monitor

Profiler Printer Profiler

Color Verifier

Profile Editor

Profile Inspect

or

ES-1000

Device Linker

Color Profiler Suite integrates into Fiery Controllers

EFI’s Open VDP Solutions Strategy

Consume everything & print quickly ANY and ALL VDP languages

Support legacy formats

Bridge to remove barriers of entry Seamless integration into existing workflows Offer flexible/open/scaleable solutions Offer turnkey solutions Drive standardization & build critical mass Operator-friendly, consistent interface for

VDP and non-VDP jobs Remove unnecessary complexity from the

workflow

Why some print servers are better than others – VDP

Fiery’s VDP In Action

AdobeRIP

Cache ChannelVideo

PrinterOutput

VDP Cache Memory

Dear Ms. Perez,Welcome to L’essentiel urbain’s catalog . . .

Highlighted in this edition is our travel section on the Caribbean . . .L’essentiel Urbain

Why some print servers are better than others – VDP

VDP Imposition VDP Layout Preview: displays

imposition layout before RIPping WYSIWYG preview without the

need to RIP the file Previews are displayed faster

than ever VDP print record range—

flexible re-printing from Job Properties

VDP Control Strip Impose “multiple records per

page” or “multiple pages per record”

FreeForm, PPML & legacy languages

Duplo off-line finisher support Requires EFI Impose v2.7

Tests print and examines the actual output ensuring reduced spoilage Increases productivity with the flexibility to preview effects of imposition

settings before previewing sheet contents

Why some print servers are better than others – VDP

Fiery Command WorkStation Main access point for all Fiery value-added

solutions At-a-glance management of multiple Fiery

Controllers Import documents Assign Job Properties Print/Reprint WYSIWYG preview tools Advanced Color Management Controls

Why some print servers are better than others – Useful Tools

Hot Folders

Flexible print operation Drag & Drop Windows and Mac OS X File format support:

PS, PDF, EPS, TIFF VDP MS Office files: PPT, DOC, XLS,

PUB Driver overrides Automated document

imposition Access to VDP imposition

templates Support for Filters in Graphic

Arts Packages Automated workflow for all users Cuts down on repetitive workflows for faster, error-free printing Can increase complexity of jobs beyond users own expertise

Why some print servers are better than others – Useful Tools

Virtual Printers

Preset workflows automatically applied to files: Available from any print

driver Ideal for “driver-based”

workflows Administrator controlled

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Virtual Printer 3Presentation

PC / MacClient

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Client

Automated workflow for all users Cuts down on repetitive workflows for faster, error-free printing “Print” from within the desktop application using the settings to suit the specific job Important settings can be preserved by Admin-lockable constraints

Why some print servers are better than others – Useful Tools

Fiery Mac Driver

EFI constraint handling for instant feedback and reduced errors

Job ticket presets Full bi-directional communication Quick Access Panel to customize

print options Supports user authentication FreeForm multi-page preview

Easy access to repetitive functions reduces keystrokes & increases efficiency Increased productivity by flagging users to error conditions & consumable status

Why some print servers are better than others – Useful Tools

FTP Print

Allows FTP printing to Fiery hold or print queue

Controlled by group user/password or open

Expanded ways of printing to the Fiery No need to open files from remote locations Entry point for electronic submission workflow for a print shop or commercial printer

Why some print servers are better than others – Useful Tools

Fiery Integration

Third Party Technologies Adobe® Software Commercial Print

Workflows Pre-press Systems Variable Data Printing

EFI Product and Solutions EFI Fiery® Central EFI Colorproof™ XF EFI MicroPress EFI Digital StoreFront®

EFI Color Profiler Suite EFI SendMe™

Fiery delivers fast, industry-leading, adaptable workflows that connect to and interoperate with existing customer environments featuring both, third party and EFI solutions

Creation& Submission

Print ShopManagement

Prepress

Production

Print Offerings

Why some print servers are better than others – Workflow Integration

Reduces manually entering and re-entering meta-data Automates data collection (time and materials) in a more detailed level than in a

manual system Allow customer intent job description specification to be truly independent of the

actualproduction process

Less errors and less rework by automating the correct specification of the customer-supplied artwork PDL files

Fiery JDF connector*

Allows integration between the Fiery and 3rd party technologies to achieve automation and consistent information flow

Based on Open standards JDF/JMF, PDF

* Project Specific

HagenTM

LogicTM

PSITM

PrintSmithTM

Adobe Acrobat

w JDF Plug-in

3rd Party

PrePress

Fiery JDF Connector

Why some print servers are better than others – Workflow Integration

Web-to-Print Solution

Integrated Training Tools Direct Access from CWS

Self-paced material PDF step-by-step guides Flash tutorials

Also on WWW.EFI.COM Demo scripts and

sample files to provide step by step instructions to successfully print documents

Resources: Command WorkStation How-Tos

Selling options Web site:

www.efi.com/FieryOptions Learn about Fiery options

Fiery Graphic Arts Package, Premium Edition EFI Color Profiler Suite SeeQuence Impose SeeQuence Compose

Information on identifying target markets Production Print Market Graphic Arts Market Office

Sales Tools Qualification sheets Flash and PDF Demo scripts

How to: Beat the Competition!

Resources: Fiery Options web page

Download CWS5 Play the Product Tour Get the list of supported

Fiery servers Access to marketing

collaterals And more…

Resources: CWS 5 Launch site

How does EFI Print Controller adds value to your business? Customers print documents versus pages Today’s print engines are very

sophisticated It’s difficult to manage complex jobs Jobs come from many different sources Color management issues No unified print workflow Manage and control print costs

Q & A

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Feedback

Questions? Comments? Want the presentation? Want to be informed about future

webinars? Send an email to oliver@efi.com

Thanks for your time & attention!