win novation or wikinnovation (with notes)
TRANSCRIPT
Developments, issues and perspectivesof people-driven innovation
Slava KozlovSumm( )n
-novation ?-novation or
“…the amount of money
individual consumers spent
making and improving products
was more than twice as large
as the amount spent by all British
firms combined on product
research and development.”
(*)
(*) 2.3 times more, to be precise
Source: www.nytimes.com/2011/02/10/arts/10innovative.html
Commercial book scanner
from $10,000
DIY scanner by Daniel Reetz
less $300
Source: www.diybookscanner.org
I N N O V A T I O N
Democratization of
“dark matter”
[This page was left blanc intentionally, to clear the for of the buzzwords on the previous one]
Focus groups -one of the oldestbut still widely usedmethod of the marketresearch industry.
Fairly typical focus-group settings
One-way mirror facilities
Innovation labs:observing people’sbehavior in (more or less)natural settings.
Home Lab of Philips Electronics
Control room
Computer-assistedobservations of thereal life settings.
Restaurant of the Future in Enschede.Noldus Information Technology
Face-reading software
Source: www.noldus.com
Google Innovation:an ongoing large-scaleexperiment to test ideasand concepts.
Patrick Copeland, head of innovation at Google
“We don’t need innovativeideas; we have 200,000of them already. We needdata. Our approach isdata-driven innovation”.
Source: www.infoq.com/presentations/QCon-Keynote-Innovation-at-Google#
In-depth contextual studies involving people as informants
Business Ethnography:From the labs to the lifecontexts: observingeveryday life of ordinarypeople.
People become not only‘users’ or ‘consumers’,but… people.
MakeTools: Using creative tools to gain deeper insights,
Moving from mereobservations to creativeinterventions.
Use of multiple toolsto capture life nuancesand rich stories.
Cultural probe kit created by Robert Djaelani
Source: www.maketools.com Source: www.v2.nl/publishing/real-projects-for-real-people
MakeTools: Role-playing and use of avatars helps to exploring complex issues
Involving peopleas partners in research,as co-researchers.
“I am glad I joined yourstudy! Thanks to thatI understood somethingnew in my own life!”
Example of a mental mapof household activities:
Before & After
Participatory design:from mere informantsto partners in thinkingand designing .
Extending people’spresence in designprocess and involvingthem into innovation.
MakeTools: Brainstorm with people
V2 - Patching Zone: Creative involvement of people
Source: www.v2.nl/publishing/real-projects-for-real-people
MetaTools: Collaborative workshops with potential users of the products
Co-creation of thesolutions with multiplestakeholders.
‘Making’ is both thinkingout loud and thinkingtogether’ - Anne Nigten
Rapid prototyping session
Collaborative workshops with potential users of theproducts
STBY: Collaborative workshops with potential multiple stakeholders
Co-creation workshops togenerate future scenarios -at the place where thesefutures will be happening.
“Thinking in the middle of things”
Source: www.stb.eu
Philips Design’s Multiple Encounters ApproachEnabling people’s presenceand facilitating their participationin different stages of innovation.
Use of digital (web) toolsand ‘social media’ togather data, gain insightsand co-develop new ideasand concepts.
Examples of both ‘real life’ situations and people’s aspirationsgathered during ‘virtual home visits’’
Interactive with people using web-based tools
Playful innovation in Second Life
Design Probes areprovocative statementsabout possible futures.
What if we try to explorethese possible futurestogether with people?
In a playful way?
Game initiation Tasks & Scores
Discussing possible futures Individual & Collaborative Innovation
Former “Customer Innovation Lab”,now Co-Creation Lab from BMW
Invitation to the‘innovation party’:
We know what we need.We don’t know how toget there – mind to help?
BMW: idea-contests
Source: www.bmwgroup-cocreationlab.com
Innovation Jam at IBM
Innovation MMORPG way:large-scale, global innovationjams, supported by newtechnological platforms.
Ongoing open brainstormwith partners, developers,and users.
“During IBM's 2006 Innovation Jam -the largest IBM online brainstormingsession ever held - IBM brought togethermore than 150,000 people from 104countries and 67 companies.As a result, 10 new IBM businesses werelaunched with seed investment totaling$100 million.” - Liam Cleaver, programdirector.
Source: www.collaborationjam.com
P&G’s connect + develop program
Facilitating innovationthrough knowledgesharing and collaborationof multiple stakeholdernetworks: supporting theexisting and shaping newnetworks of partners ininnovation
Source: http://pgconnectdevelop.com
Lego’s Factory: People as co-producers
Growing involvement ofpeople - from co-researchand co-designto co-production:
From insights and ideasabout new products tonew business models,transforming productionand distribution
Source: http://pgconnectdevelop.com
Crowdsourcing landscape (always in beta)
Crowdsourcing tide:
Experiments withdistributed innovationand web-basedmass collaboration.
“Crowdsourcing for Dummies”
MORE
PeopleKnowledgeInvolvement
MOREBusinessIntegrationEmbodiment
-novation
What is -novation?
Linux
- community of practice- collaborative enterprise- interdependent ecosystem- stigmergic production- passionate engagement
Lunux: Refers to the family of Unix-like computer operating systems,but also widely used a symbol of open-source code/code development practice
Arduino - an open-sourcehardware platform thatenabled a wide-spreaduse of electronics to createinteractive objects, devicesor environments.
Arduino: open-source single-board microcontroller
Arduino ‘breadboard’
Pachube - a platformto stream, store, connectand interlink the real-timedata streams from objects,devices, buildings -and ‘what-nots’ -around the world.
Pachube (www.pachube.com) - pronounced “PATCH-bay”
35
MIT’s Fab Labs provides an access to modern means for invention to the global community
MIT is aimed at developingprogrammable molecularassemblers that will beable to make (almost)anything.
…and helps to spreadthese technologies forinnovation globally.
Amateur hobbyists arecreating home-brewmolecular-biology labs.
Can they fermenta revolution?
Garage biotech: Life hackers
DIY Genomics
Who needs doctors in thenew era of health hacking?
Raymond McCauley is betting on cheap gene tests plus some amateur scienceto minimize his chances of succumbing to a sight-threatening syndrome
People-driven research
Parental communitiesin search for cure
Innovation in education
Community-drivenprojects to developand implement alternativeforms of education.
NaturalMath: Developing new ways to teach math to kids
Community for professionals Clubs for kids and parents Games to study math in real life
CentralizedControlledPredictablePurposefulEfficient
Decentralized (networked)Self-organizingChaotic and messyRedundantFun!
From innovating (designing, developing)
FOR
consumers/users(and sometimes allowing themto comment on your decisions)
To innovating
WITH
people as partners collaborators
Eric Berne(1910 – 1970)
An adequate response, based on validassessment of the here-and-now context
A response based on the role modelsoutside of the here-and-now context
There is no such thing as the ‘right’ attitude,‘right’ practices, ‘right’ innovation model.
There is a variety of modes of innovation,and one has to be able to selectthe appropriate one for the given context.
To be able to do so, one has have a repertoire,a menu of innovation modalities - known and ready to play.
Sometimes you have to be Jobs;sometimes you have to be penguin;and sometimes you have to be youself.
(*) EIC2011 conference is a new and exclusive platform for innovation practitioners from large corporations in Europe (over EUR 500m in turnover).
A Living Lab is a real-life test and experimentationenvironment where users and producers co-createinnovations. Living Labs have been characterised bythe European Commission as Public-Private-PeoplePartnerships (PPPP) for user-driven open innovation.
Epilogue
Literature