wims in english

WIMS 2.0: Mixing Web 2.0 and IMS to get the Best of Two Different Worlds

TELEFONICA ESPAÑAMobile Services Business Unit September 2008

2TELEFONICA ESPAÑALuis Angel Galindo

01

Web 2.0

Recommendation

Affiliation

Audio

Viral Marketing

User decides

The Long TailWeb standards

Perpetual Beta

Data

AJAX

Wikis

Social Software

Blogs

CSS DesignMobility

RSS

Folksonomy

Video

IMS

Open APIs

Share

Simplicity Service

User is the core

Microformats

Economy

Usability

ParticipationRemixability

StandardizationTeleco 2.0

Design

WiMAX

Widgets

Simplicity

VC

SOAP

Syndication

Videocasting

XHTML‘Podcasting’

Granularity

Aggregation

Ruby on Rails

‘Data Inside’

Collaboration

UMTS LTE

IM

‘Page Rank’

Optimization for search engines

Presence

Cost per Click

Modularity

SEO

Trust

XFN

FOAF

Web 2.0Web 2.0

Wikipedia

GMail

CSS Beauty

GMail

eBay

Delicious

LinkedID

Itunes

PayPal

LinkedId

Jabber

Google

Wasp

Writely

Google Maps

Google News

Yahoo Maps

BaseCamp

CastPost

TrendMapper Pandora

Blogger

Live.Com

CreativeCommons

Amazon

Delicious

BitTorrent

Skype

PayPal

Flickr

OpenBC

Technorati

AdSense

Fotolia

TagCloud

YouTube

Mozilla

Dodge Ball

MTurk

Ipodder

A9

Friendster

Upcoming Squidoo

GTalk

RSSReader

OrkutBackpack

Kiko

ZenGarden

StyleGala

SimpleBits

EtsyFlock

Gmaps Mashups

IceRocket

9Rules

Zimbra

Tadalist ProtoPage MyYahooRememberTheMilk

BlinkSale

Zoozio

Netvibes

UnwieldlyMeebo

AlistapartAlexa Chalk.IT

GTDCloudalicious

StumbleUpon

TrendMapper

Rollyo

PubSub

Wink

InOrder

BuzzTracker

FeedBurner

Feedster

NewsGator

Rojo

Plazes

Vimeo

LastFMMeasureMap

WordPress

TypePad

MintPlanzo

Upcoming

SoFLow

Ning

43Things

Digg

TagTagger

Taggling

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4.1

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6Motivations for WIMS 2.0Web 2.0 main concepts

The user is the centre: give users what they want. They create the service content, they customize service features and they even participate in the service development. The user is now regarded

as the main active driver.

Combination and flexibility: the Internet becomes the platform for developing and delivering new cost-effective services. It enables the mixture of service functionalities (mashups) and content (syndication).

The user is the centre: give users what they want. They create the service content, they customize service features and they even participate in the service development. The user is now regarded

as the main active driver.

Combination and flexibility: the Internet becomes the platform for developing and delivering new cost-effective services. It enables the mixture of service functionalities (mashups) and content (syndication).

Web 2.0

mailto:[email protected]


The Personalization Era…01


… with less privacy 01


Tryversity01


Which name?01


And which price?01


Today’s Market Situation…02

Bye Dad,Bye Mum

I don’t know what we did wrong

Users are demanding the same paradigmsas they have in their desktops

Users are the core generating contents


Trusted relationship brand for the ‘Digital Lifestyle’

—Divest of unnecessary capital assets

—Enhancing distribution capabilities

—Affinity partnerships

—User, the key. (loyalty, TTM, covering necessities)

Personal Communications Service Providers and Integrators

—Meet the point between services like voice, messaging, communities and presence and paradigms like on-line games, social networks and opinion sharing

Enabling Platform providers for third party services

— Interoperability with IT and Web Connectivity Providers

—Transporting data from the services and user applications.

—Globalization of the operations, Differentiation based on the extended QoS compared with Iplayers and competitors.

Values is defined by the receivermore than the giver

Dave Ulrich

(Professor of Business Administration at the University of Michigan )

… imply new business models02


WIMS 2.0: Converging IMS and Web 2.0 IMS: keystone for Internet & Telecom convergence Telecom industry needs to join the

Web 2.0, the environment for the evolution of IP-based services

Why IMS to join this new service environment?— It uses Internet technology (TCP/IP) =>

open-garden philosophy is feasible— Multimedia support from the beginning— As common control system, it provides

FMC => broadest scope (any IP-based transport system!)

— Horizontal service development reduces TTM for new services

— To pay off for already made investments

03

Keystone for new Telecom business model

UTRAN/HSPA

DSL/WiFi/etc.IP Core

IMS

TRANSPORTSUBSYSTEMS

IMS

IMS Services

WIMS Platform

Web 2.0


WIMS 2.0: Converging IMS and Web 2.0 A two-sided strategy for convergence

1. Offering IMS capabilities to Web 2.0 environment:— Line A. Exposure of IMS capabilities through open Web

APIs:– Portable Service Elements (PSEs): IMS widgets for

“incrustation”

– IMS in Internet mashups

– Already existing initiatives

— Line B. New ways for User-Generated Content enabled by IMS

2. Using Web 2.0 services and technology to enrich telecom services:— Line C. Incorporation of Web 2.0 content and events into

telecom services

— Line D. IMS on-line applications: telecom services provided through web pages

03

IMS

API exposure

Pre

sence

Vid

eoShari

ng

Sessio

n co

ntro

l

IM

IMS

Feeds

Multim

edia

Conte

nt

PSE

Benefits for both telecom and web 2.0 services


WIMS 2.0: Converging IMS and Web 2.0Portable Service Elements: IMS Widgets

03 PSEs for viral expansion of IMS services in Web 2.0:

— Personal communication

— Context information:

– Presence

– Localization

– Etc

— Customization of Web 2.0 services— Target web sites: those allowing integration of widgets. Feasible in the short term

INVITEsFor 3rd party call

Audio call

Call-Me Button

On Click


WIMS 2.0: Converging IMS and Web 2.0 IMS in Internet Mashups

03

IMS capabilities as INTEGRAL component of Web 2.0 services:

— Direct incorporation of IMS capabilities by Web 2.0 services

— Increased value for both IMS and Web 2.0 services

— Very relevant impact in the long-term

Real-timesharing of videos

Telefonica/YouTube IMDavid: Hi, what do you think about this new videoJohn: amazing,…but I don’t believe him


WIMS 2.0: Converging IMS and Web 2.0 New ways for publishing User-Generated Content

03

Mobile terminals are expected to become a crucial source of User-Generated content:

— IMS capabilities can be used to boost the publication towards Web 2.0

— User context can also be understood as User-Generated content

IMS

Presence

Publication withadded value (presence,

location, etc)

Automatic publicationof personal note

for microblogging


WIMS 2.0: Converging IMS and Web 2.0 Web 2.0 content and events into Telecom services

03

Subscription to:

— Multimedia content from Web 2.0 services

— Generic events from Web 2.0 services

Distribution or inclusion of the obtained content/events within operator’s services => enrichment of service offer

IMS

Presence RingForward Tone


Telco World—IMS to compete with Iplayers

Internet World—Web 2.0 Technologies to tackle the extension to the Mobile World

Why to create a confrontation?

Get the best from each world and create innovative services for the client

Conclusions

WIMS-WIMS World

wims in english

Technology

converging ims

incrustation ims

web pages

incorporation of web

mixing web

new services

internet mashups ims

ims widgets pses