wilson 10 b. kinds of elections general election – choose the candidate who will hold office ...
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GENERAL AND PRIMARY ELECTIONS
Wilson 10 B
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Kinds of Elections
General election – choose the candidate who will hold office
Primary election – choose candidate to run for officeClosed primary – limited to already registered party
membersOpen primary – voters choose the party ballot they
want to vote Blanket primary – voters may vote for candidates
from both partiesRunoff primary – second vote if no one wins first
primary
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Primary Campaign
Ideological Voters Media attention Mobilization
DonorsVolunteersCaucus
○ Iowa is first○ Frontrunner in media○ Dem = liberal○ Rep = conservative
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General Campaign
Advertising News interviews Debates Internet Issues
Positional = differences between candidatesValence = similarities, trust of public
○ symbols, image, center, slogan, theme
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Difficulty
TV spots– more valence, biggest part of name recognition
Visuals – interviews, news headlines, free, credibility with voters, “trackers”
Slip of the tongue Flip-flop Gaffe
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Resolution
Preference for visuals Resort to stump speeches Rely on surrogates Value of the debates Direct mailers
Narrow castingTargeted
Professional consultants