will's resume - digital strategy, digital architecture, ecommerce, social media, business...
TRANSCRIPT
Will’s Super resume is ready！
Will has experience in cross functional communications and using digital solutions to solve problems, resulting in maximize commercial benefits.
Whilst working at digital company, Will has been lead Digital team to provide professional service for many international companies including HP, P&G, Unilever, Mondelez, Carrefour and L‘Oréal. He has also provided strategy planning and digital project management for such brands as SK-II, Pampers, Volvo, Hilton and Starbucks.
In addition to his work with consumer B2C, Will has worked as a Digital Architect in the B2B Solar industry. During his time there he was given the responsibility of increasing brand exposure and generating qualified leads for sales.
Will (Chai Zeng Rong) +86 138 1697 1439 [email protected] Note: I can work in Malaysia with spouse visa
Education: FUDAN University Computer 2002-2006 Bachelor Degree Summary: 30% Technique, 30% Creative and Innovation, 30% Strategy, 10% X. Personality tags: Humorous, Adaptable, Efficient, Responsibility, Freedom. Specialized: Digital Strategy, Digital architecture, eCommerce, Social media, New business develop. Objective: Business Up, People Happy, World Peace.
2016 Feb - Present, I work as Group Account Director in Altavia Shanghai.
• Build & Coach digital team(6 persons) to serve Carrefour eCommerce and develop new digital business (HomeCredit Social Campaign, YueSai - H5 Campaign, Estee Lauder - Online order system development).
• Leading account team(7 persons) to provide consistence service for L’Oreal, Michelin, Kohler, Henkel, Driscoll’s, eLab. (most are design & POSM work)
• Attending management meeting/review and workshop :)
• Set up business target with management team.
70%
30%
Digital Design & POSM
30%
70%
Digital X
I want to change X = Surprise and Motivate my passion & inspiration！
Current Job Expected Job
Interesting with me now？
Please review my previous working experience first!
Digital Transformation Strategy Digital IT Strategy & Architecture Digital Development & Deployment
Business Vision - Generate Qualified Leads
Customer Experience Vision - Increased Customer Loyalty Business Channel - One Center and OmniChannel Solutions
Digital IT Operating Model Web Design & Develop
Mobile & App Design & Develop
I start my career as Digital Architect in TrinaSolar - Build digital platforms from 0 to 1
Skills: Database Management(SQL), Oracle CRM Forecast Customized Report， Marketo Campaign Management， Web Design & Develop - based on Wordpress and Joomla , SEO&SEM, Cross-Function Communication.
Traffic +25% by month
Sales +15% by quarter
In SensAsian - Kuala Lumpur I Worked as e-Commerce Manager
Through SEO, Traffic Analysis, Social Campaign Management，Web Design & Develop -Landing/
Promotion web page, Affiliate Marketing, UI/UX Optimize, A/B Testing Drive web Traffic in order to
increase Online Sales
Facebook Fans +35% by month
Affiliate blogs +20% by quarter
Product
Placement
Packaging
Price &Promotion
1. Integrating Virtual reality technology(3D Store/shelves, Eye tracing) in initiative (new Brand, package upgrade, line extension) process to Win at FMOT - Cost saving & Target shoppers.
In Accenture I Worked as Delivery Manager onsite P&G Shanghai OfficeSkills: Account Service, Brand Communication, Project management
2. Leading team and external vendors to optimize P&G China SK-II and Pampers websites & CRM.
Actually I start my agency career from Edelman when I join in as Digital ManagerSkills: Client relationship management，Partner/agency relationship. Social media，Digital planning & creative concept.
@王宝强
@瞿颖@李静
@戴军
Amplify Celebrities impression to best spread the words and reach out to large audience.
655,000+Total Retweets & Comments
Case Sharing - HP UIA Campaign (1 month)
160,673,000+Reach out to Weibo Users
5,494,000+Total Viewers
286,000+ New Fans
ENCOUNTER EXPLORE
I join in Isobar as senior Planning manager provide insights into overall requirements and development including technical & creative.Skills: Research & Insights, Integrated Digital Strategy, New Business Develop, Cross-agency communication
Implementation plans to user’s life journey
to provide digital experience
BUY EXPERIENCE SHARE
Achievements:
• Expand current client business Mondelez(Oreo, BelVita, Trident)
• Lead and Win Cornetto 2016 digital business -the significant to start new business with Unilever (then Win Knorr, Rexnoa, Magnum.)
2006
Start my Career as Digital Architect in TrinaSolar
2010
Relocate to Malaysia,Worked as e-Commerce Manager
in SensAsian
2011
Back to Shanghai,Worked as Delivery Manager onsite P&G Shanghai Office
2013
Start my agency career,Join Edelman as Digital Manager
2015
Join Isobar as senior Planning manager - Integrated my previous
working experience together…2016
Work as Group Account Director in Altavia Shanghai.
Overview of Will’s Career path
