will higman motorsports

8

Upload: will-higman

Post on 20-Aug-2015

1.483 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Will Higman Motorsports
Page 2: Will Higman Motorsports

Contents From the Driver’s Seat

The Off Road Racing Programs:Opportunities of Opportunities

The Super Croc Program

The Dakar Program

Sponsorship/Partnership Success Stories

Motorsports Resume: Will Higman

Page 3: Will Higman Motorsports

From the Driver’s Seat

From the Driver’s SeatWill Higman Motorsports specializes in international off road racing, cross country rally, professional motorsports management and logistics. Over the past thirty years, we have dedicated ourselves to the passion for off road racing and along the way we have been able to find ways to share our experiences and knowledge to benefit our valued sponsors, corporate partners and business partners. Will Higman Motorsports offers a series of programs designed to promote your brand or help get you started in the industry. Either way, Will Higman Motorsports is committed to providing you with impeccable management and logistics, hard-won expertise, along with instant validation in the off road industry.

The Super Croc Program

The Program

Super Croc Benefits Program OverviewSuper Croc is an SCORE/BITD/SNORE Class One Unlimited open wheel off road race vehicle. Designed and purpose-built to contend for podium finishes in the punishing Baja 1000, Baja 500, Mint 400 and Vegas to Reno races, which we call the “Crown Jewel of Desert Off Road Racing.” In addition to the premier SCORE races, the team has the option to compete and provide marketing and integration exposure at the TAUPO 1000 in New Zealand and other international off road racing locations.

This program enjoys high visibility thanks to its own trademarked “FEAR THE CROC™” brand which is among one of the most unique and visible profiles on the off road racing circuit. In order to ensure our valued sponsors and racing partners are achieving their goals we have the flexibility to modify the program and tailor it to your business needs.

Page 4: Will Higman Motorsports

The Super Croc Program

The Dakar Program

Super Croc Opportunities• Corporate marketing and promotion• Integration opportunities in broadcast, print, social media and online• Trade shows and corporate event display• Testing and proving grounds of new products or solutions• Corporate brand development opportunities• Sales promotion and sales incentive opportunities • Key staff promotions• Distributor, channel and retailer promotions• Sales meeting and corporate team building• Brand integration and exposure• Private label and licensing opportunities • Public relations and online/social media content development• Digital content generation opportunities

Dakar Benefits Program OverviewThe Dakar Rally Raid is more than a race, it is a world renowned test of off road racing skill and endurance. The Dakar is designed to push the limits of both man and machine, commanding global respect, participation, and with 1,200 hours of TV broadcasts viewed in 190 countries, the viewership rivals that of World Cup soccer. Aside from the home viewing audience, sponsor exposures are also extended to the 5 million spectators along the route.

It is by far the most demanding auto race in the world and just to finish this event is a huge accomplishment for any team or company. Will Higman was selected by Team Dakar USA to manage its T-4 Race Truck during the rally in 2007 (Africa) and again in 2009 (South America). Under his stewardship the 2007 team was the first American team in thirty years of the event to complete the grueling race.

Dakar Racing Opportunities• Global exposure and global marketing opportunities• Corporate marketing and promotion• Integration opportunities in broadcast, print, social media and online• Trade shows and corporate event display• Testing and proving grounds of new products or solutions• Corporate brand development opportunities• Sales promotion and sales incentive opportunities• Key staff promotions• Distributor, channel and retailer promotions• Sales meeting and corporate team building• Brand integration and exposure• Private label and licensing opportunities • Public relations and online/social media content development• Digital content generation opportunities

Page 5: Will Higman Motorsports

The Super Croc and Dakar Program

Corporate BuildsThere is no substitute for seasoned hands-on experience. With over 115 off road racing and rally starts in varying terrain and conditions we have the background to make sure your corporate vehicle is designed, built and set-up to best match your driver to the environment. Will Higman Motorsports will take your corporate vehicle to the finish line right from the start.

Corporate Build Opportunities• Proving and testing grounds• Integration of companies products on build• Promotional giveaway or build integration in companies

advertising campaigns• Broadcast opportunities• Tradeshow display opportunities• Public relations campaign opportunities• Product launch opportunities

Personal and Celebrity IntegrationAnother way to get your project moving is to leverage a relationship with an established brand such as Will Higman Motorsports and “Fear the Croc™.” Will Higman Motorsports can assist with promotional events and appearances to help boost your personal brand’s profile. Ride/drive with Will and experience firsthand what it is like to compete in the cockpit of a purpose built off road racing machine. This experience provides your personal brand with unparalleled exposure and positioning and can be integrated into video, photos and social media platforms to help achieve personal branding efforts.

Celebrity, Sports or Media Personality Opportunities• Build new content for social media channels• Change personal brand image• Build new stories and content for fan base• Integration into broadcast opportunities• Launch of new products• Concept ideas for celebrity broadcast shows/movies• TV/Radio/Online/Print story content

Dakar ProgramIt is often said that drivers don’t finish Dakar, they survive it. This undertaking is not for the faint of heart or the inexperienced. If you are considering a run at the Dakar you will not find a more enthusiastic and experienced domestic partner than Will Higman Motorsports. From team management to driving talent we are able to provide your organization with the benefit of our firsthand knowledge of this rally. With Will Higman Motorsports proven programs, we are able to help you reach your objectives and support your efforts at the Dakar.

Page 6: Will Higman Motorsports

Sponsorship/Partnership Success Stories

Will Higman Motorsports was the first professional off road racing team to test Slime Tire Sealant under extreme off road racing conditions. Will personally spearheaded exposure for the product by introducing the Slime Management Team to many key players in the off road industry and media. The AutoZone Slime Crocodile race car had an enormous following leading to large spectator crowds at many showcase events such as SEMA, AAPEX, 4Wheel Parts Truck Fest, the AutoZone National Convention and the Dakar Rally.

Will and the AutoZone Slime Croc traveled to Memphis, Tennessee for the AutoZone National Convention and joined other race celebrities, Danica Patrick, Richard Petty and Ashley Force as they all interacted with AutoZone employees. Will also represented AutoZone at the Triple Crown of off road racing (Baja 1000, Baja 500 and the Mint 400 races) where in addition to his driving role, he also found time to make personal appearances at selected AutoZone locations.

Will was selected as a driver by Oshkosh Corporation to test new technologies and a new Light Concept Vehicle (LCV) for use in sanctioned desert races. Will spent two months testing the LCV in the Southern California desert, refining the set-up and building many lasting relationships with the people from Team Oshkosh Extreme Racing. At the Baja 1000 Will led the opening parade for the SCORE International Contingency and Media Day with SCORE President, Sal Fish, riding along as passenger in the LCV.

Page 7: Will Higman Motorsports

Motorsports Resume: Will Higman

Personal Profile

Thirty (30) years of professional off road racing experience as owner, driver and team manager.

Date of Birth: April 7,1962

Height: 5’ 9”

Weight: 170

Good physical condition

Professional Off Road Racing Experience

1981-Present: Team owner/driver Will Higman Motorsports, specializing in off road racing. Website: www.willhigman.com

2006-2009: Dakar Rally T-4 Race Truck team manager for Robby Gordon Motorsports and Team Dakar USA.

Racing/Career Timeline

• 1981: First Baja 1000

• 1982-1983: Baja Cross Short Course Racing

• 1983: First Mint 400

• 1984: First Baja 500 Win

• 1986: SCORE/HDRA Rookie of the Year Nomination

• 1986: 2nd Place SCORE/HDRA Points Champion

• 1987: SCORE Off Road World Championships, Riverside Raceway

• 2000: Baja 2000 Finisher

• 2002: Baja 1000 Solo Drive and Finish 1013 miles

• 2002: 2nd Place PRO-10 Points Champion

• 2007: Dakar Rally, N. Africa, Manager T-4 Race Truck, Team Dakar USA

• 2009: Dakar Rally, S. America, Manager T-4 Race Truck, Team Dakar USA

• 2010: Hired by Oshkosh Corporation for the Baja 1000

Page 8: Will Higman Motorsports

Will HigmanWill Higman Motorsports

PO Box 191 7600 Redondo Circle

Huntington Beach, CA 92648

[email protected]

www.willhigman.com