wilkinson sword presentation
DESCRIPTION
PresentationTRANSCRIPT
![Page 1: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/1.jpg)
By
![Page 2: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/2.jpg)
“WewantConsumerstoseeWilkinsonSwordastheclassy,qualitybrandthatitoncewas.”
![Page 3: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/3.jpg)
WilkinsonSwordstartedlifeasagunandswordmanufacturer.Itthen
begancrea@ngrazorsthatwerefocusedonsafetyandquality. Asithasgrownovertheyearstheproductvalueshavestayedthesame
andrightlyso.MenwhousetheWilkinsonSworddosobecauseofthisquality.
Howeverthesequality'sseemstohavebeenlostinthebrandsadver@sing.Consumersfeelitlackspersonalityandthatthevaluesofthebrandarenotprojectedenough.
![Page 4: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/4.jpg)
Themen'[email protected]’veaKachedtheirbrandtocelebri@esandthecelebritylifestylethatrequirestheneedtolookyourbestatall@mes.
WilkinsonSwordcurrentlyfocusesit’sadver@singonthelatestproductaKributesratherthanlookingatwhatthebrandcangivetoconsumersindividualneeds.
AsGilleKehasabiggermarketshareitsharderforWilkinsontostandoutwithitsads.
So,howcanWilkinsonSworddifferen@ateitselffromitscompe@tors?
![Page 5: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/5.jpg)
WilkinsonSwordhasalwaysstrivedtocreaterazorsthatprovidethesafestandbestqualityshaveforitsconsumers.
As@mehasgonebymenhavebecomemoreconcernedwiththeirappearance,sotheproductsandrazorshaveimprovedtomeettheseneeds.Howeverrealmenareawareofbecomingeffeminatesoitisimportantthattheyareaddressedwithanexecu@onthatismasculine–anexecu@onthattheycanfeelproudtobeapartofandrelateto.
KeepingthisvitalbranddimensionisakeychallengeforWilkinson’sfuture
It’simportanttounderstandhowtoaddressmasculinegroomingtoconsumersnowandwhatitmightmeaninthefuturetohelpiden@fyaterritorythatWilkinsonSwordcanown&occupyinthemodernworld.
![Page 6: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/6.jpg)
RealmenareawareofmetrosexualaTtudesandhowthisisperceivedbytheirpeers.Theywanttotakeonthemodernmanapproachtolookingsmartandwellgroomedbutinamanlymanner
It’sacceptabletotalkofretrostylebecauseitisincorporatedinanacceptablybutchwayofcaringforyourappearance.
Noneedtofeeleffeminateifyouarediscussingappearanceamongstothermen.Oralterna@velybeingaddressedbymanlymenaboutyourappearanceandtheappearanceofothersalike
![Page 7: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/7.jpg)
Crea@veplaWorm“Iwantabrandthat’smasculinebutimageandqualityconscious–Thefeelingofmasculinesecurity–itsacceptablefortheupperliptowellgroomedaslongasit’ss;lls;ff.”
Iconic
Empowered
Theoriginal(withatwist)ands@llthebest
Quintessen@al
Strong
Confident
Understatedclassic
Understanding
Informa@ve
VW,OldSpice,BarbershopsETC…
![Page 8: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/8.jpg)
Brandsthatexudesimilarpersonalityandcharacteris@cs.
![Page 9: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/9.jpg)
![Page 10: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/10.jpg)
PrintAdverts
![Page 11: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/11.jpg)
PrintAdverts
![Page 12: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/12.jpg)
PrintAdverts
![Page 13: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/13.jpg)
PrintAdverts
![Page 14: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/14.jpg)
PrintAdverts
![Page 15: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/15.jpg)
SocialMedia
![Page 16: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/16.jpg)
SocialMedia
![Page 17: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/17.jpg)
SocialMedia
![Page 18: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/18.jpg)
GuerillaMarke@ng
![Page 19: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/19.jpg)
GuerillaMarke@ng
![Page 20: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/20.jpg)
GuerillaMarke@ng
![Page 21: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/21.jpg)
MobileApplica@on
![Page 22: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/22.jpg)
MobileApplica@on
![Page 23: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/23.jpg)
MobileApplica@on
![Page 24: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/24.jpg)
MobileApplica@on
![Page 25: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/25.jpg)
MobileApplica@on
![Page 26: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/26.jpg)
MobileApplica@on
![Page 27: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/27.jpg)
MobileApplica@on
![Page 28: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/28.jpg)
MobileApplica@on
![Page 29: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/29.jpg)
Viral
![Page 30: Wilkinson Sword Presentation](https://reader030.vdocuments.us/reader030/viewer/2022012923/568c50811a28ab4916aec962/html5/thumbnails/30.jpg)
TheEnd