WildScreen USA Community of Advisors Meeting

June 12, 2008

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Today’s Objectives

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• Create the foundation for a strong working relationship between WildScreen USA and its Community of Advisors

• Conduct an initial brainstorming session on key trends shaping the potential opportunities for WildScreen USA's development

• Gain an understanding of WildScreen USA's potential value proposition to its target audience and how WildScreen USA can serve as a model for country specific growth for WildScreen around the world

GIST Planning Process

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I. Environmental Scan II. Strategic Roadmap III. Operational Plan

The GIST Planning Methodology

Act

ion

s /

Ou

tco

mes

•Trend Analysis

•Competitive Intelligence

•Market Assessment

•Focus Groups

•Mission/Vision defined

•Business Model identified

•1, 3, 5 year goals & revenue targets

• Critical human resources identified

• Funding sources identified

• Operational targets established

• Policies & Procedures manual

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What you will experience

• This can be an emotional roller coaster

• You will feel:– Excitement

– Fear

– Concern

– Confusion

– Jubilation

– Accomplishment

III. Operational Plan

• Lack of consideration of alternatives

• Lack of creativity in resourcing decisions

• Plan defined too broadly

• Critical human resources identified

• Funding sources identified• Operational targets

established• Policies & Procedures

manual

• Broad Trend Analysis

• Facilitated Brainstorming Processes

• Unusual Subject Matter Experts

Explore the Big Picture

• Validated Data Points

Move to Action

The Gist Gap

• Key Trend Drivers

• Blind Spots Revealed

Process / Approach Outcomes

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GIST Toolkit

• Visioning

• Brainstorm

• Rapid Prototyping

• Problem Scoping

• Business Model Design

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• Issues Identification

• Trend Analysis

• Critical Success Factors

• Value Proposition Definition

• FUDS (Fears, Uncertainties, Doubts)

Agenda9:00 to 9:45 am Welcome & Introductions

– Welcome from Larry– Review of Session Objectives, Agenda, Roles– Participant Introductions– Highlights of past year’s accomplishments

9:45 to 10:30 am Understanding the Big Picture– Environmental awareness & participation– Education & the environment– Demographics , politics, & the economy– Technology & the Web– Film, media, & events

10:30 to 10:45 am Break10:45 to 11:30 am Refining the Value Proposition

– Target audience—who, what they need, what we give them, how we deliver

– Our mission—a “Localized” Wildscreen– Alignment with Marketing & Communication Strategies

11:30 to noon Wrap-Up & Closing Comments

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Roles

• Participants

– Participate in the sessions, make decisions, develop ideas and approaches, clarify the issues

– Make sure that your issues are heard and recorded

– Stay focused on the topic

• Facilitator

– Coordinate the workshop process

• Recorder

– Insure that all materials are written on whiteboards and are recorded

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Ground Rules

• Share the "Air" Time

• "Yes and..." is better than "Yeah but..."

• Support the process

• Keep the focus on WildScreen USA

• Please silence your electronic devices

• Have Fun!

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Logistics

Bathroom and key access

Getting in and out of the room

Lunch

Eat in

What kind of food

Beverages

Sodas in fridge

Water bubbler

Slide will be modified when we

get on site and

assess situation

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Introductions

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1. Your name

2. Very brief background

3. A little known fact about yourself

4. Why you are here today?

Wildscreen (USA) Recent Accomplishments

• Wildscreen USA has been in existence for over one year

• Has been primarily focused on infrastructure, partnerships, registration, and logistics

• Mission is to serve as a model for “localizing” Wildscreen

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Time Check

9:00 to 9:45 am Welcome and Introductions9:45 to 10:30 am Understanding the Big Picture

– Environmental awareness & participation– Education & the environment– Demographics , politics, & the economy– Technology & the Web– Film, media, & events

10:30 to 10:45 am Break10:45 to 11:30 am Refining the Value Proposition

– Target audience—who, what they need, what we give them, how we deliver

– Our mission—a “localized” WildScreen– Alignment with Marketing & Communication Strategies

11:30 to noon Wrap-Up & Closing Comments

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Understanding the Big Picture

5 Trend Categories

• Environmental awareness & activism

• Environmental education

• Demographics, politics, and the economy

• Technology & the Web

• Film, media, and events

Time Check & Break9:00 to 9:45 am Welcome and Introductions

9:45 to 10:30 am Understanding the Big Picture

10:30 to 10:45 am Break

10:45 to 11:30 am Refining the Value Proposition– Target audience—who, what they need, what we give

them, how we deliver– Our mission—a “localized” WildScreen– Alignment with Marketing & Communication Strategies

11:30 to noon Wrap-Up & Closing Comments

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Time Check9:00 to 9:45 am Welcome and Introductions

9:45 to 10:30 am Understanding the Big Picture

10:30 to 10:45 am Break

10:45 to 11:30 am Refining the Value Proposition

11:30 to noon Wrap-Up & Closing Comments

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Wrap Up• Action Item Review• Prioritize issues and actions

– Identify dependencies

• Identify next steps– Offline working groups ?

• Next meeting

• Process Check– What went well, what didn’t go well?

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About GIST

• Delivering services to Non-Profits and Middle Market firms– To help you to get best value from board sessions– To increase success from moves into adjacent markets– To identify new emerging growth opportunities

• More info available by contacting:

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gist [jist] Noun

the main point or meaning of something

Justin Van Epps603.661.6438justin@gettingtothegist.com

Atul Dighe202.415.7192atul@gettingtothegist.com

John Adler202.550.4508john@gettingtothegist.com

THANK YOU!

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