wida search and seo introduction
DESCRIPTION
A introduction to Wida Search an SEO agency and how SEO works.TRANSCRIPT
Wida Search & SEO Introduction
About Wida Search
Who we are:
• Established 1998
• 20 Employees
• Five Offices Across the U.K
• Family Run Business
• Over 2,000 Websites Designed, Built and Developed
• Vast Experience in the Industry
• 98% Client Retention Rate
• Competitive Quotes
• Ethical SEO methods
• Packages tailored to your needs
Some of the main reasons businesses join Wida Search is:
• No Lengthy Contracts
• Free Consultancy and Honest Advice
• Dedicated SEO and PPC Account Managers
• On-going Technical Support
Key Benefits of joining Wida Search:
What is SEO?
The Use of Search Engines
The Growth of SearchThe Growth of Search
Number of Searches/Day on Google
3 Billion Searches/Day (announced Aug. 2012)
SEO vs. Paid Search AdsSEO vs. Paid Search Ads
75%+ of all clicks go to organic
results, not paid ads.
75%+ of all clicks go to organic
results, not paid ads.
SEO vs. Paid Search AdsSEO vs. Paid Search Ads
More than 50% of search
queries have no
paid ads at all.
Local SEOLocal SEO
Normal Algorithm
Maps Algorithm
Normal Algorithm
Video Algorithm
VideosVideos
Normal Algorithm
Shopping Algorithm
ShoppingShopping
Normal Algorithm
Algorithmic Ranking Factors
Technical SEO - AccessibilityTechnical SEO - Accessibility 301’s – Redirecting traffic from one Page to another Rel Canonical
Keyword Cannibalisation
• Get the Right Page Ranking for the Right Query • Multiple pages targeting the same keywords can cause dilution of relevancy
Duplicate Content
Rewriting unique Meta Titles and Meta Descriptions for each page on the site
A Process for Choosing Good Keywords
High Volume(many searches/month)
Low Competition(weak sites/pages in the top 10)
High Value(large % of visitors convert)
Ideal Keywords!
Keyword ResearchKeyword Research
The Better Your Content, The Better Your SEO
ContentContent
Actual Content Community Products Platform/Data
Creating great content will get you noticed and people will start to share on social networks
What Matters in a Link?
All of these elements are good to understand when thinking about links
<p><a href=“http://www.widasearch.com”> Wida Search</a> is a good resource for those seeking to learn more about search engine optimisation.</p>
Anchor text(tells the engine what
this link is about)
URL(the link target)
Surrounding Text(may provide context on
the link’s relevance)
Link BuildingLink Building
#1 - Manual Link Submissions/Requests
#2 - Competitive Link Research/Acquisition
#3 - Links via Embedded Content
#4 - Linkbait & Viral Campaigns
#5 - Content, Technology & API Licensing
#6 - Partnerships, Exchanges & Trades
#7 - Paid Links
Different Social NetworksDifferent Social Networks
Users: 200mm 900mm 200mm 150mm150mm 20mm
Users: 15mm 30mm 14mm 15mm 15mm
TwitterTwitter
FacebookFacebook
Google+Google+
How to Manage this DataHow to Manage this Data
Google Webmaster ToolsGoogle Webmaster Tools
http://google.co.uk/webmasters - can help you diagnose and repair issues w/ your site
Google AnalyticsGoogle Analytics
http://google.co.uk/analytics - track how visitors get to you and what they do on your site
Great Content + SEO + Social Does Work.
Great Content
+SEO
Friendly+
Social Sharing
+Link
Building
=
HigherRankings
More Readers
More Followers
More Influence
=
Virtuous Cycle of Inbound Marketing!
Great SEO Builds On ItselfGreat SEO Builds On Itself
Done right, consistent, quality work + solid
SEO lead to a natural growth in referrals
Done right, consistent, quality work + solid
SEO lead to a natural growth in referrals
Thank You!Want to get in touch?
Address:Units D-F,
Brookside Road,Ruddington,Nottingham,
NG11 6AT
Twitter : @WidaSearch
Email: [email protected]
Call: 0115 921 4797