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© Wi-Fi Alliance

Wi-Fi CERTIFIED Miracast™:

Now showing on screens

everywhere

September 19, 2012

2 Wi-Fi CERTIFIED Miracast™: Now showing on screens everywhere Proprietary | © Wi-Fi Alliance

Agenda

• Introduction and background

• Market context

• Wi-Fi CERTIFIED Miracast™ has launched

• Industry reaction

• Summary


Introduction and background


Wi-Fi Alliance® Vision

Seamless connectivity


Wi-Fi Alliance Snapshot

• Model collaboration forum of

more than 500 member

companies from around the

world

• Wi-Fi CERTIFIED™ is a

world-class interoperability

validation program; 15,000+

product certifications to date

Full list of member companies available at www.wi-fi.org


Market context:

Ubiquitous Wi-Fi®, connecting ubiquitous content


The Wi-Fi success story: More than 1 billion unit

shipments and 400+ million home networks in 2011

More than 800 million home

networks worldwide by 2016

Continued roadmap of performance

improvements ahead


Consumer electronics and handsets now comprise

more than half of all Wi-Fi sales and certifications

Wi-Fi-enabled connected home device shipments growing at 28% per year

(ABI, 2012)


• The average mobile user owns 3 internet-

connected devices and 18% own 5 or more

(Juniper Networks)

• Exploding range of entertainment offerings:

– Users worldwide watch 4 billion hours each month

on YouTube

– U.S. Netflix users have streamed more than 2

billion hours from the service

– U.S. users watched 450 million Hulu videos in the

last year

– Use of apps continues to skyrocket – extending

beyond smartphones to tablets, ebook readers,

and TVs

Consumers are embracing connected

entertainment…


• Entertainment is often “trapped” on

a single device

• Proprietary solutions limit user

choice

• Existing solutions require expertise

and time to set up and use

• Not all solutions support premium

content

Wi-Fi CERTIFIED Miracast

delivers on the vision of truly

connected multimedia

… but there is room to do more


Wi-Fi CERTIFIED Miracast™ Certification has launched


Miracast brings your apps to life from the small

screen to the big screen

• Many CE vendors

• Broad silicon support

• Proven technology

Industry-Wide Solution

• Industry-standard content protection

• WPA2™ Security

Any Device, Any Content

• Wi-Fi Direct™

• Wi-Fi Protected Setup™

• Simplified Configuration

Easy to Use


Wi-Fi CERTIFIED Miracast™ allows users to display

content between certified devices from any brand

• Wi-Fi Alliance has begun testing and certifying Miracast devices in laboratories

worldwide

• Display devices like tablets, handsets, TVs and notebooks can now pursue

certification

• Broad support across silicon, computing, and consumer electronics vendors

• Wi-Fi CERTIFIED Miracast devices:

– Use Wi-Fi Direct™ - access to a Wi-Fi network is not needed

– Interoperate with other brands

– Implement WPA2™ security

– Support premium content

– Provide simplified discovery and setup


Watch your content where you want

View videos from a smartphone

or tablet on a television

Watch live programs from your

cable/satellite box on any tablet


Devices connect directly, even without a network

Share a laptop screen with the

conference room projector in real-time


Wi-Fi CERTIFIED Miracast test bed and certification

• The first Wi-Fi CERTIFIED Miracast devices have been announced, and form

the interoperability test suite:

– Broadcom Dualband 11n WiFi

– Intel® WiDi

– Marvell Avastar USB-8782 802.11n 1x1 Dual-band Reference Design

– MediaTek a/b/g/n Dualband Mobile Phone Client, MT662X_v1 and DTV Sink, MV0690

– Ralink 802.11n Wireless Adapter, RT3592

– Realtek Dual-band 2x2 RTL8192DE HM92D01 PCIe Half Mini Card and RTD1185

RealShare Smart Display Adapter

• The first consumer products certified since testing opened to vendors include

the LG Optimus G smartphone, Samsung Galaxy S III smartphone and

Samsung Echo-P Series TV

• Only devices marked Wi-Fi CERTIFIED Miracast have been certified by the

Wi-Fi Alliance to work well with other Wi-Fi CERTIFIED devices, have the latest

security protections, and deliver the best user experience


Industry reaction


Industry reaction to Wi-Fi CERTIFIED Miracast

"Sony Mobile is pleased to support the Wi-Fi

CERTIFIED Miracast™ certification program. We

continuously strive to deliver new exciting user

experiences and Miracast™ technology will

enhance our ability to offer consumers seamless

connectivity to move their content freely between

smartphones and other screens," says Nikolaus

Scheurer, Director Marketing Planning for Sony

Mobile Communications.

“We celebrate the launch of

the Wi-Fi CERTIFIED

Miracast™ program,” said

Hyunghoon Oh, Head of LG

Mobile Communication R&D

Division. “Miracast brings an

exciting advancement in the

way devices deliver display

applications.”

“As a leader in N-screen technology, Samsung has introduced AllShare Cast

(based on Miracast), which is incorporated into most of Samsung's high-end

smart mobile devices including the GALAXY S III, GALAXY Note 10.1, and

GALAXY Note II, “ said Hankil Yoon, Senior Vice President of Product Strategy

Team, Samsung's Mobile Communication Business. “We will continue to

support the program, and plan to offer more Miracast-certified devices to our

customers going forward.”



“Miracast builds on Wi-Fi

Direct with a compelling

application,” said Brian

O’Rourke from IHS iSuppli

Research. “This is a big

step forward in a market

migration from single-

vendor display solutions,

into an offering from a

wide array of vendors.

With more than 1.5 billion

Miracast devices expected

to ship in 2016, the

program is poised to have

broad adoption.”

“Users clearly expect that they should be able to move their

content and applications freely at home, at work, in the

classroom, and on the go,” said Joe Van De Water, Director

of Consumer Product Marketing at Intel. “Intel has seen

tremendous user enthusiasm for Intel® WiDi, and as a

member of the Wi-Fi Alliance, we support enabling this

usage more broadly and are excited to announce WiDi as

one of the first Wi-Fi CERTIFIED Miracast solutions.’’

"Miracast will play an important role in enabling true

seamless media streaming, gaming and content sharing

between mobile screens and large displays," said Ram

Machness, director of marketing, Wireless Connectivity

Solutions, Texas Instruments Incorporated. "Our OMAP™

platform, DaVinci™ video processors and WiLink™

connectivity products will offer Miracast-certified source

and sink solutions to provide a rich experience for our

customers’ end products."



"The Wi-Fi Alliance's Miracast certification program will allow

for easy sharing of video content, regardless of vendor," said

Bart Giordano, Director, Wireless Marketing at Marvell

Semiconductor, Inc. "We have included Miracast in our

solutions, and are honored to have been selected for the

program's test bed."

"We are happy to have

been involved in

developing the

Miracast program and

to be one of the first

companies to receive

certification," said

Jessy Chen, Vice

President and

Spokesman at

Realtek. "The solution

will greatly expand the

market for easy-to-use

interoperable wireless

display connectivity."

"Miracast on NVIDIA Tegra will bridge the distance

between mobile devices and high-def TVs, providing

customers a rich – and cable-free – multimedia

experience," said Matt Wuebbling, Director of Product

Marketing at NVIDIA. "We have embraced Miracast and

are working with our OEM partners to bring its amazing

possibilities to market."



“As a Wi-Fi market leader, Broadcom is honored to be one of the

primary certification solutions for the Wi-Fi Alliance Miracast™ program

and is committed to driving new Wi-Fi standards,” said Dino Bekis,

Senior Director, Wireless Connectivity Combo Group at Broadcom.

“The standardization of this technology will enable consumers to easily

and seamlessly share content across the ever-growing landscape of

connected devices.”

“The video streaming applications enabled by Wi-Fi CERTIFIED

Miracast™ are key to the growth of the Wi-Fi ecosystem encompassing

Consumer Electronics, Personal Computing, and Mobile devices.” said

Mr. SR Tsai, General Manager of Wireless Connectivity & Networking

Business Unit at MediaTek. “We are honored to have our Android

mobile platforms, Digital TV, as well as our connectivity solutions for

Windows platforms selected for the Miracast test bed."


Summary

• Easy-to-use multi-vendor wireless display has arrived

• Broad vendor support and proven technology

• Additional resources found at www.wi-fi.org/miracast: white paper,

video animation, technology specification, and more

• Thank you!

Contact us:

Karl Stetson

Edelman for Wi-Fi Alliance

[email protected]

206-268-2215

Follow us:

www.wi-fi.org

@wifialliance

http://www.wi-fi.org/miracast



mailto:[email protected]

http://www.wi-fi.org/



http://twitter.com/wifialliance

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