why you're doing your social content wrong - on the edge birmingham
TRANSCRIPT
WHY YOU’RE DOING YOUR SOCIAL CONTENT WRONG
@BENHARPER87
CAN WE TRUST THIS GUY?
THERE’S SO MANY PLATFORMS
@BENHARPER87
WHERE TO FOCUS?
GLOBAL USERS
Facebook Twitter LinkedIn Google Plus Instagram Pinterest Vine0
200
400
600
800
1000
1200
Use
rs (M
illio
ns)
BUT IT DEPENDS ON YOUR TARGET AUDIENCE
DATA
IDEAS
PLAN
ACTION
RESULTS
CREATING A CONTENT STRATEGY
@BENHARPER87
13-18 19-24 25-34 35-44 45-54 55-64 65+0%
5%
10%
15%
20%
25%
30%
Audience Split By Age
USING DATA
MR & MRS THOMPSONTIME RICH
DISPOSABLE INCOMEBUSINESSMAN
MR & MRS ASHWORTH
TIME POOR AS BOTH WORK
INVESTING FOR CHILDREN
MRS BARNESINHERITED WEALTH
INVESTOR.
CREATE PERSONAS
ADD IN SOME IDEAS
CREATE A CALENDAR
TEST & LEARN
Competition Posts
Branded Content
Topical C
ontent
Product
Posts
Joke Posts
Team Updates0
1
2
3
4
5
6
7
8
9
10
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
Posts Avg. Engagement Rate
Num
ber O
f Pos
ts
Avg
. Eng
agem
ent R
ate
@BENHARPER87
CHECK OUT THE COMPETITION
8/1/1
3
8/2/1
3
8/3/1
3
8/4/1
3
8/5/1
3
8/6/1
3
8/7/1
3
8/8/1
3
8/9/1
3
8/10/1
3
8/11/1
3
8/12/1
3
8/13/1
3
8/14/1
3
8/15/1
3
8/16/1
3
8/17/1
3
8/18/1
3
8/19/1
3
8/20/1
3
8/21/1
30.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
Brand Competitor 1 Competitor 2
Enga
gem
ent R
ate
OPTIMISE THE CALENDAR
WHERE TO START
STRONG IMAGERY IS KEY
USE SHORTLINKS
@BENHARPER87
CURATE & CREATE
75%
25%
CurateCreate
FOCUS ON FACEBOOK FIRST
@BENHARPER87
DON’T BE PUSHY
MEASURING ROI
USE ANALYTICS
FACEBOOK INSIGHTS
@BENHARPER87
Ben HarperZazzle Media
@BENHARPER87
WWW.ZAZZLEMEDIA.CO.UK
DOWNLOAD IT > SLIDESHAREREAD IT > THE ZAZZLE BLOG
THANKS.