why your next bff is probably a content strategist

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Hi, my name is Saskia

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A talk I did for Usability Specialists at UX Beers.

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Page 1: Why your next BFF is probably a Content Strategist

Hi, my name is Saskia

Page 2: Why your next BFF is probably a Content Strategist

Hi, my name is Saskia

@saskiavideler

Page 3: Why your next BFF is probably a Content Strategist

Hi, my name is Saskia

@saskiavideler

The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services*

Page 4: Why your next BFF is probably a Content Strategist

Hi, my name is Saskia

@saskiavideler

The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services*

Co-founder of: Content Strategy Meetup Belgium

Page 5: Why your next BFF is probably a Content Strategist

Hi, my name is Saskia

@saskiavideler

The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services*

Co-founder of: Content Strategy Meetup Belgium

I <3 Rollerderby

Page 6: Why your next BFF is probably a Content Strategist

Why your next BFF will probably be a Content Strategist.

Saskia Videler - The Dutchess bvbaUX Antwerp / UX Beers

Page 7: Why your next BFF is probably a Content Strategist

1. We come in peace

Page 8: Why your next BFF is probably a Content Strategist
Page 9: Why your next BFF is probably a Content Strategist

No, really!

Page 10: Why your next BFF is probably a Content Strategist

2. We don’t do this ‘Content is king!’

‘No! Context is king’-thing

Page 11: Why your next BFF is probably a Content Strategist
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• Not the same

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• Not the same• Equally important

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3. We rock at content audits &

inventories

Page 16: Why your next BFF is probably a Content Strategist
Page 17: Why your next BFF is probably a Content Strategist

• How much is there?

• What needs to be redone?• What can go?• What is missing?

Page 18: Why your next BFF is probably a Content Strategist

• How much is there?

• What needs to be redone?• What can go?• What is missing?

Page 19: Why your next BFF is probably a Content Strategist

• How much is there?

• What needs to be redone?• What can go?• What is missing?

Helps you...• define structures• define magnitude

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4. We <3 how you came up with

Customer Experience and Customer Journeys

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Thanks for that!

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5. We’re awesome at tone & voice

Page 24: Why your next BFF is probably a Content Strategist
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6. Our best assets are honesty & empathy

Page 26: Why your next BFF is probably a Content Strategist

BFF’sIsn’t that what true

are made of?

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7. We are true team players

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Page 29: Why your next BFF is probably a Content Strategist

@saskiavideler

meetup.com/Content-Strategy-Meetup-Belgium