why your logo needs to stand out
TRANSCRIPT
www.adxprs.com
Why Your Logo Needs to Stand Out
By: AD XPRS
www.adxprs.com
Even when you’re miles away, when you see two golden arches forming a letter M you automatically want to order some crispy fries because you know that it’s McDonald’s. At the gym, when you look at your gym buddy’s neon pink rubber shoes with a big check symbol on the side and you decided to buy one just like it, you might ask her how much she bought it or from what mall but you don’t need to ask what brand her shoes are because you already know that it’s Nike. Or when your friend gives you an elegant clutch bag with LV written all over it, you know for sure it’s expensive because it’s Louis Vuitton.
www.adxprs.com
www.adxprs.com
In this era where commercial competitiveness is rampant, choosing a name that appeals to the consumers and choosing a logo that will stand out are vital elements for your survival if you want to start a business. Company logo is as important as its name. It is the visual representation of the business which is vital for its overall marketing strategy.
Your logo is what people will recognize apart from remembering the product or service that you offer. In choosing and/or making your logo though, you should consider your company’s values. From the font color, font size, background color, symbols…everything that can be seen in your logo speaks for the company it represents.
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While you want your logo to be unique, you also want it to be less complicated and convey your business to people easily. For example, you might consider using the colors green and brown if your products and services include something about nature or something organic. If your clientele is women, you might want to use pink and purple.
If you want to express elegance and luxury, choose black or white or both. But with business establishments of all sorts sprouting left and right, you need to stand out and make an impression. You can’t just invest thousands or even millions of dollars for a start-up business and pray for some divine intervention to ensure your success.
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When making/choosing a logo, time will be the biggest investment it will ever need while money should never stop you from starting your ownmarketing/advertising plans, there are a lot of solutions small or big companies can take advantage to maximize the allotted budget. You do not need hundreds of thousands for your logo, all you need is a vision, a heart that never gives-up and a mind that is willing to be creative.
There are professional design firms and freelance designers, which charges thousands of dollars to help you in creating that logo, however, if you want to be personally involved in creating a logo and if you need the most affordable and easiest way then an online template editor is the perfect solution for you.
www.adxprs.com
AD XPRS offers hundreds of pre-made logos that you can easily customize, choose the font, the colors, the size, the shapes and everything else that you want to change. You do not need to have a degree in arts or graphic design, you just need to find out the right color combination and explore how creative you can be.
Always keep in mind the nature of your business and your customers. By being consistent with your products and services, it will become a recognizable symbol of your company. Choose a logo that is simple yet remarkable.