Why Your Customers are

Abandoning Their Carts

(And How to Stop Them)

As eCommerce continues togrow, the rate of shopping cart

abandonment is also on the rise.It's a big deal!

But don't worry, we're here tohelp. We have outlined 3common causes of cart

abandonment and a few ways toavoid them.

Causes ofShopping CartAbandonment

The Mobile Shopper

No matter what you're selling, your onlinebuyer is on-the-go!

eCommerce applications must adapt todifferent screen sizes, bandwidthlimitations, and browsers withoutsacrificing performance

Impatient Buyers & Poor Performance

51% of online shoppers say they willabandon their cart if a site is slow

Users are less likely to return andcomplete a purchase if they bouncebecause of poor performance

Discover more ways you can improve your end userexperience in our

Interactive eCommerce Performance Checklist

Failure to Understand User Context

It's important to put yourself in theshoes of your end user!

Keeping it simple is key

An overly-complicated checkoutprocess is very likely to causeshopping cart abandonment

How RetailersCan Reduce Cart

AbandonmentRates

Test, Test, Test!

Optimizing a shopping experience is a datadriven process

Start with A/B testing

Thoroughly analyze your entire checkoutprocess

Ask users for simple feedback after apurchase for valuable insight

Analyze Every Performance Metric

Metrics help a retailer paint a morecomplete picture of end user behavior,beyond how many shoppers abandonitems

Crucial metrics include: time on site, pageload, time to display and revenue-per-visit

Simplify Check-Out

Online shoppers prefer a simple check-outprocess without any surprises

Unexpected costs at checkout are the topreason users abandon shopping carts

Simple checkouts help retailers account forcustomers using multiple devicesthroughout the buying process

Re-engagingEnd Users

Using Follow-up Campaigns to Recover Revenue

A follow-up campaign leverages email to nudgecustomers towards purchasing items

Successful follow-up campaigns are timely

Recovery emails sent within 3 hours of cartabandonment have a 40% open rate and a 20% click-through rate

Persuasive email leverages user context and createsurgency

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