why your business needs a MOBILE-RESPONSIVE WEBSITE

to survive

why a mobile-responsive website?

be where your customers are: on their smartphones

give search engines what they want

provide a convenient user experience

future-proof your site from ever-changing technology

Q: what is a mobile-responsive website?

definition

a website that automatically adapts its content & design to a device, providing an ideal user experience for viewers on mobile phones, tablets, laptops, and desktop screens

mobile-responsive websites

must be built separately from the original website

requires constant updating – content is not synced

only provides a mobile experience for smartphones

mobile websites

vsis built directly into the website’s code

requires no maintenance – content automatically updates

provides a seamless experience for all devices

YOUR CUSTOMERS ARE ON THEIR SMARTPHONES

• 87% of the US has a mobile phone

• 67% are more likely to buy from mobile-friendly sites

• 84% take action after doing a local search

• 60% of shoppers search for products on their phones before buying

• 50% of mobile searchers made a mobile purchase in the last 6 months

the facts

MAKE SEARCH ENGINES HAPPY

• Google ranks mobile responsive sites higher than sites that aren’t optimized

• Responsive design combats bounce rates, which factors into SEO results

• Mobile optimized sites eliminate the need to run twooptimization campaigns because they share the same URL

• Google owns 95% of the entire search engine market

the facts

CONVENIENT USER EXPERIENCE

• 48% believe if a company’s site works poorly on a smartphone, they don’t care about their business

• 74% say they are likely to return to a mobile-optimized site

• 52% that visit sites with bad mobile experiences are less likely to engage with those companies

• 85% of web users believe a company’s mobile website should be just as good or better than their desktop site

the facts

FUTURE-PROOF YOUR SITE FROM EVER-CHANGING TECHNOLOGY

• Google changes its algorithms 500-600 times a year

• Over 120 programming languages have been developed since the early 1990s to optimize web browsers

• Since 2007, 10 iPhone models have been released with 3 new iOS systems per year

the facts

Q: what does a mobile-responsive site do for my business?

• Ensures your business is available anywhere, anytime

• Strengthens your SEO & improves search engine rankings

• Provides a seamless user experience with a site compatible with all platforms

• Helps protect your website from changing technology

A MOBILE-RESPONSIVE WEBSITE…

visit www. .com

Mopro is an affordable all-in-one digital solution for business owners – equipping them with an HTML5, mobile-responsive website and an ever-expanding

product suite to help them build their business online.

In the market for a mobile-responsive website?

http://federalreserve.gov/econresdata/mobile-device-report-201203.pdf https://www.thinkwithgoogle.com/research-studies/what-users-want-most-from-mobile-sites-today.html

http://www.templatemonster.com/infographics/responsive-web-design-interactive-guide.php http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/

http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx

http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones-150xday-and-other-internet-fun-facts/ http://mashable.com/2012/07/13/restaurants-infographic/

http://think.withgoogle.com/databoard/media/pdfs/US_OurMobilePlanet_Research_English_2013_2.pdf http://www.getelastic.com/why-you-need-a-mobile-friendly-site-infographic/

http://www.nielsen.com/us/en/insights/news/2011/generation-app-62-of-mobile-users-25-34-own-smartphones.html https://www.thinkwithgoogle.com/features/i-want-to-go-micro-moments.html#utm_source=linkedin&utm_medium=paid-

media&utm_campaign=ph2-sp-update http://blogs.wsj.com/cmo/2015/04/08/outside-voices-why-mobile-advertising-may-be-all-about-micro-targeting-

moments/

sources