why you should teach your clients to do your job
TRANSCRIPT
Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.Copyright© 2015 GoDaddy Operating Company, LLC. All rights reserved.
Give away the farm to get the ranch
Why you should teach your clients to do your job
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I’m MendelGoDaddy Evangelist
@ifyouwillit | mendel.me
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What’s on tap?● The perfect client relationship.● How your clients find you.● How you find your customers.● A new approach.● Q&A
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What makes a perfect client relationship?
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Mutual trust and respect.
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Passion.
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Willingness to learn.
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Engagement & Communication.
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Vision.
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Partnership.
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How your clients find you.
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Simplified buying process
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Your customer’s buyingprocess
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Your client discovers you here.
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How do you find clients?
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Typical tools for finding clients.
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Finding clients can be hard!
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Once work starts, there are questions.
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Many questions.
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About the website...
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“How do I add a new menu item?”
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“Can I edit this website myself?”
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“How do I add my menu to my website?”
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And about your craft...
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“That’s such a simple change, why does it cost
so much?”
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“That takes how many hours? I can’t believe it
takes that long!”
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“C’mon, aren’t you going to cut me a break?”
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How do we answer these questions?
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“How do I add a new menu item?”
Education: How to create a page and menu item
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“Can I edit this website myself?”
Education: What is WordPress?
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“How do I add my menu to my website?”
Education: How to create a page and upload an image or PDF
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“That’s such a simple change, why does it cost
so much?”Education: Scope and effort
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“That takes how many hours? I can’t believe it
takes that long!”Education: Effort
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“C’mon, aren’t you going to cut me a break?”
Education: Development as a professional craft.
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What if we could...
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teach as a part of the sales process?
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create an understanding of core industry / trade
concepts?
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level up client knowledge while prospecting and
onboarding?
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Spoiler alert: We can!
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Lets create a workshop.
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Find an audience in your vertical.
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Finding an audience
● Chamber of commerce● Meetup.com group● Trade association● Neighborhood business association● SMB organization● SBA● SBDC● SCORE
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Design the workshop to address common
questions.
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Anatomy of a class
Common Questions:Can I edit this website myself?How do I add a new menu item?How do I add my menus to my website?That’s such a simple change, why does it cost so much?That takes how many hours? I can’t believe it takes that long!C’mon, aren’t you going to cut me a break?
Class curriculumIntroductionWhat is WordPress?WordPress basics (building a site):
Setting up your first site.Pages & postsUploading images / PDFsMenusWhat’s a plugin?What’s a widget?What’s a theme?
For more information: Community resources
For additional help: Your website / contact
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Find a free venue at a coworking location,
library, etc.
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Advertise the workshop to those within the vertical
you serve.
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List all expectations
● Supplies needed● Financial obligation (for cost of
hosting and domain)● What will and won’t be covered● What will be completed during the
event● Length of event● Logistics
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Exchange contact details.
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Follow up!
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Something interesting has happened.
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Aligned yourself as an expert.
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You’ve become the goto.
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You’ve established new meaningful relationships.
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You’ve spent $0
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The moral?
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Humans love the feeling of empowerment.
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Solve for client empowerment and new
business will come easily.
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Lets talk Q & A
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