Why you should not ignore G+By : Saijo George

Find me : +SaijoGeorge @Saijo_George

Who are youI am Saijo George.

I work as an internet marketer at Envato, the folks behind sites like ThemeForest, VideoHive, Tuts+ Network, Microlancer, etc.

I tryout new things on BestPremiumThemes.net ( new site ) – helps me learn new things.

• The rise of G+ as an important Social Network

• How G+ fits in to Google’s long term strategy

• Quick look at Knowledge Graph

• Authorship and its impact on SEO

We are going to look at

The rise of G+ as an important Social Network

• Lessons learned from Orkut, Buzz >> G+

• Quite aggressive about G+ Android >> SMS via Hangout, Youtube >>

Comments

• Engaging with Brands and Celebrities ( Toyota Collaborator, Hangouts

with NASA )

Registered Users 2013

What works on G+

• Rich media post including GIF

• Exciting new formats : +Post ads

• Google+ brings your Social Prowess to AdWords

• Give your users a richer experience for Branded Searches

How G+ fits in to Google’s long term strategy

Semantic Search

Google Authorship

Google +

Knowledge Graph

Knowledge Graph in Action According to Google, the information in the Knowledge Graph is derived from many sources, including the CIA World Factbook, Freebase, Wikipedia, Google+ Business Listing and more

You can help Google understand things on your website by using microdata, microformats, and RDFa . Popular Movies 2013

Olivia Wilde

G+ Authorship

G+ and Authorship is going to play a big role in search, both at a publisher and author level.

Authors – can use G+ Authorship to take ownership of a piece of content using their G+ User profile.

Publishers – can use the publisher tag to link to G+ Business Page

Google used to understand Websites NOT People, but G+ Authorship is changing all that .

Associating your G+ profile with content on prominent sites tells Google you are an expert in that niche and all your content in that niche will benefit from this.

Option 1: Link your content to your Google+ profile using a verified email address.

Option 2: Set up authorship by linking your content to your Google+ profile.

a) Link from your Google+ profile to your content

Setting up G+ Authorship

b) Link from your content to your G+ profile

add a link to your Google+ profile using the “rel=author” tag in the link.

<a href="https://plus.google.com/+SaijoGeorge? rel=author">Google</a>

No Authorship Image Yet ?• Test the Authorship Mark-up using the Rich Snippet Testing Tool

• Typically the page should contain a single article by one author

• Show a clear byline on the page, stating the author wrote the article and using the same name as used on their Google+ profile

• Its wise NOT to use authorship on home pages, product pages, category archive, contact pages, etc …. It’s meant to be used on content pages

• Wherever possible, use real first and last names to get author snippets, and try using that as the link to your G+ user profile ( with ?rel=author )

• Use your photo and not an avatar - Google prefers to feature a human who wrote the content.

?

Thank You

Feel free to reach out to me on : @Saijo_George with any questions you might have.

On you can circle me at +SaijoGeorge ( would be a happy camper if

you do )

Funnily enough I am also on LinkedIN

This slide is available on SlideShare ( please rate it if you find it useful ) , will add the link to it on the meetup page