Mobile is the Future:Why you should make it your career.

Jason GrigsbySlides: bit.ly/grigs-clarkeduTweets: @grigs_talks@grigs • jason@cloudfour.comcloudfour.com • mobileportand.com

http://www.flickr.com/photos/jphilipson/2100627902/

Got email from this guy...http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/

Mobile is Disruptive Technology

http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

http://www.opera.com/media/smw/

Opera Mini Traffic IncreasesUsage up 200% year-over-year

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

4.6BillionMobile phone for >1/2 the planet.

Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/

4.6 Billion in Perspective

Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.htmlhttp://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html

0

1

2

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0.85B 0.95B1.2B 1.2B 1.3B 1.4B 1.5B

4B

Cars PCsLandlines

EmailInternet

TVsCredit Cards

Mobile

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

http://www.flickr.com/photos/76074333@N00/317952268/ | http://futuristmovie.com Creative Commons BY-NC-SA 2.0

ME NEED IPHONE APP.http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/

We’ve been here before...

and it wasn’t pretty.

DON’Ts

Don’t Assume Customers Have Downloaded Your App#1

DON’Ts

#2 Don’t Rely on Flash

Plants vs. Zombies

DON’Ts

#3 Don’t Make Finding Store Locations & Hours Difficult

Do as We Say, Not as We do.

http://www.mac-wallpapers.com/Apple-Wallpapers/white-apple-logo-wallpaper/

DON’Ts

#4 Don’t forget that the ‘U’ in URL stands for Universal*

* it actually stands for ‘uniform.’ ah well, close enough. ;-)

URLs Should Go to Content, Not Mobile Home

Why go to the Desktop Web?

Great Mobile Site. Good Luck Finding it.

URLs Don’t Open Apps

Should the iPad Get Your Mobile Site?

Device Detection Must Be Core Part of Your Mobile Strategy

http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes

DOs

#1 Know Your Customers andWhat Devices They Use

“ Two new devices aimed

at defending the firm's

crumbling market share

against threats like the

Apple iPhone.

”http://www.mobile-weblog.com/50226711/rim_releases_two_new_smartphones.php

0

5

10

15

20

2007 2008 2009 Q2 2010

Blackberry Market Share Since iPhone Release

http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons

iPhone Only Part of World Wide Market

2%2%5%

14%

17%

18%

41%

Symbian RIM Android iPhone Windows LinuxOthers

Android 17%, iPhone 14% in Q2 2010http://www.gartner.com/it/page.jsp?id=1421013

U.S. Smartphone Subscribers

http://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Reports_July_2010_U.S._Mobile_Subscriber_Market_Share

5%12%

18%

25%

40%

RIM iPhone Android Windows Palm

Android Blasting Off

Outsold iPhone in U.S. Q2RIM 36%, Android 28%, iPhone 21%

20% Smartphones in UK Q1

70,000 applications

200,000 activations a day

21 OEMs, 48 countries, 59 carriers

Acer beTouch E110 – MarchAcer beTouch E400 – AprilAcer Liquid – A1Alcatel OT-980 – MayBluebird Pidion BIP-6000Chinavision The Robot Superphone – CVNC-M80Cool F910 – Apanda A60Compulab ExedaDell AeroDell Mini 5 – StreakDell Ophone mini3i – BenzineFoxda C8901Garmin Nuvifone A50Geek Phone OneGeneral Mobile BravaGeneral Mobile Cosmos – MarchGeneral Mobile Cosmos 2 – JuneGeneral Mobile DSTL1General Mobile Touch Stone – Late 2010Gigabyte GSmart Codfish G1305Gigabyte GSmart – S1200 AndroidHaier H7HighScreen PP5420HighScreen ZeusHisense HS-E90HKC PearlHTC BahamasHTC Click – Fiesta – TattooHTC Desire – Bravo – Incredible – March 26thHTC Desire 6200 – Verizon Droid ErisHTC DragonHTC Dream – T-Mobile G1HTC Evo – Supersonic – A9292HTC Hero – G2 TouchHTC HaloHTC HuangshanHTC Legend – March 30thHTC LancasterHTC LibertyHTC Memphis

HTC ParadiseHTC Magic – Sapphire – T-Mobile myTouch 3G – Google Ion – Dopod A6188HTC myTouch Slide – MyTouch 2 – Espresso – May 17thHTC Passion – Dragon – Zoom 2 – Nexus One – GooglePhoneHTC PredatorHTC Scorpion – Late 2010Huawei RBM2 – Der Allrounder – Red Bull MobileHuawei U8220 – U82226 – U8230 – T-Mobile PulseHuawei U8100 – U8110 – T-Mobile Pulse MiniHuawei U8300Huawei U8800Inbrics M1Innocomm SkateKogan AgoraKoolu Freerunner – Openmoko GTA02Kyocera Zio M6000 – JulyLenovo O1 OphoneLenovo LeNameLG Andro-1 – KH5200LG GT540 Swift – AprilLG GW620 InTouch Max – Eve – EtnaLG GW880 AmundsenLG LU2300 – JuneLG Prada 3 – LS680Lumigon T1 – MayLumigon S1 – JuneLumigon E1Motorola Backflip – MotusMotorola Devour A555 – Calgary – February 25thMotorola Droid – Sholes – Tao – MilestoneMotorola HeronMotorola i1Motorola LaJollaMotorola MB511 – RuthMotorola MB200Motorola MB300Motorola Mirage – Shadow – Nexus Two

Motorola Morrison – Cliq – DEXTMotorola Motoroi – Sholes Tablet – XT720Motorola MT710Motorola Opus One – Boost Mobile i1Motorola Sholes – XT701Motorola Quench – Cliq XT – Zeppelin – XT800Philips V808Philips V900Qigi i6Samsung Beam i8520 – HaloSamsung Behold 2 T939Samsung BigfootSamsung Galaxy i7500Samsung Galaxy Lite i5700 – Galaxy Mini – Spica – Galaxy PortalSamsung Galaxy SSamsung HoudiniSamsung i899Samsung M100S – SHW-M100SSamsung Moment – InstinctQ m900Samsung Saturn i6500Saygus VPhone V1Sciphone N12Sciphone N16Sciphone N17Sciphone N19Sciphone N21Sony Ericsson SunnySony Ericsson SusanSony Ericsson XPERIA X10 – Infinity – MarchSony Ericsson XPERIA X10 Mini – Robyn – JuneSony Ericsson XPERIA X10 Mini ProJuneSunno S880Tiger G3Vibo A688ZiiLABS Zii TrinityZTE BladeZTE SmoothZTE Racer

115 Android Phones Announced or Shipping

http://www.googleandblog.com/faq-about-google-android/

http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/

Know Your Demographics

Blackberry has

40%global enterprisemobile market.

Emerging markets

80%of worldwideMMS traffic.

Source: http://bit.ly/dlpGt8

Know Your Geography

Blackberry has

37%Latin America

smartphone market.

Sharp sells

80%of its phones in

Japan, leads market.

Most popular phone for youth in Brazil is Blackberry.Blackberry Messenger is Addictive. Network Effects.

Ask Them

Use Mobile Analytics

What are your customers using?

DOs

#2 Look beyond native apps to mobile web, SMS & MMS

SMS Dominance

ITU Reports

200ktext messages sent

every second.

Teens send & receive

3339texts a month—more

than 100 per day.

BMW Turned $70k MMS into $45M Revenue

Find a single report that doesn’t showexponential growth for mobile web.

CHALLENGE:

14%

1%4%

14%

20%

47%

SymbianBlackberryiPhoneAndroidWebOSWindows/Others

2009 Smartphone Market Share (Gartner)

Phones currently shipping or projected to ship using WebKit in blue (85%).

WebKit & HTML5: Dominant Mobile Platform

By contrast, 10 smartphone operating systems.

Our iPhone app has been a Top 10 iPhone

reference application for almost two years with

almost six million downloads, and even with

all of the great chart positions and visibility –

just as many iPhone consumers use our

mobile website as the application.—Kevin Nakao, Chief Operating Officer, Whitepages.com

http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/

DOs

#3 Apps for Your Most Loyal Customers, Add Value

iPhone App Generated $400M in 2009

Second App for Most Avid Deal Hunters

Reward People for Downloading Your AppTake Advantage of Mobile Capabilities

DOs

#4 Understand Mobile Context

Create a product,

don’t re-imagine one

for small screens.

Great mobile

products are created,

never ported.

–Brian Fling

Mobile’s Eight Unique Abilities

http://bit.ly/b3oUtH | http://bit.ly/92TYAR

http://www.flickr.com/photos/fchouse/2829381653/

PERSONAL

63% do not share phone

PERMANENTLY CARRIED

~50% of US admit to sleeping with phone

http://www.flickr.com/photos/kk/3615287378/

ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/

BUILT-IN PAYMENT CHANNEL

CREATIVE IMPULSE

http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/

http://www.flickr.com/photos/memotions/259656126/

ACCURATE MEASUREMENT

http://www.flickr.com/photos/mythoto/1234638761/SOCIAL CONTEXT

100 million people actively using Facebook from their mobile devices

http://blog.facebook.com/blog.php?post=297879717130

AUGMENTED REALITY

http://issuu.com/mkparsley/docs/ikea

Google’s Three Mobile Behavior Groups

Repetitive now

Bored now

Urgent now

http://www.informationweek.com/blog/main/archives/2007/04/google_lays_out.html

CORE PRINCIPLE

Mobile First

3

Mobile First at Google

Google programmers are doing work

on mobile applications first, because

they are better apps and that's what

top programmers want to develop.

–Eric Schmidt, Google CEO

Source: http://aneventapart.com/2010/seattle/slides/04_wroblewski.pdf

Growth

Constraints

Capabilities

Opportunity

Focus

Innovation

=

=

=

Luke’s Take on Mobile First

http://www.lukew.com/ff/entry.asp?933

http://www.lukew.com/ff/entry.asp?1117

http://www.lukew.com/ff/entry.asp?1117

ME NEED IPHONE APP.http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/

One of our goals:Establish the Portland area as a mobile mecca.

Mobile is one of the few industries growing in this economy.

Most companies are floundering when it comes to mobile strategy.

"There just aren't that many people who have

experience with mobile software, and there's

a desire for people who know how to make

that work."

— Steve Fredrick, general partner at private equity

firm Grotech Ventures in Vienna, Va., and founder

of job site StartUpHire.

Survey says over

20%of businesses hired substantially more mobile this year.

Of those w/ mobile

57%plan to boost such

hires in next twelve months.

Most common salary range: $75,001 to $100,000

There aren’t enough mobile developers, and that’s just the tip of the iceberg.

Most web designers don’t know how to build true mobile web sites.

It’s uncharted territory. It’s new. It’s fun.Easy to make a name for yourself.

It is one of the best opportunities for you.

Mobile Future

Slides: bit.ly/grigs-clarkedu | @grigs | cloudfour.com | mobileportland.com

Mobile Portland

4th Monday, 6pm

Learn mobile. Build stuff. Set yourself apart.