why you need an internet strategy consultant
TRANSCRIPT
Early stage internet was dial up
and ran through your land line,
took forever, and you paid by the
hour. At that time people even
said that the internet was just a
fad and that it would never fully
catch on. Now, it's hard to
imagine life without the internet,
and it's only been about 20
years!
In the early stages, we experienced what came to be called the "dot com boom".
People began to realize that the internet could be used as a powerful marketing
medium and websites for businesses started popping up as well as startups that
focused that were completely internet-centric. Now, some research shows that up to
51% of purchases are made online. However, the game has changed entirely from the
early days.
Early on all you essentially needed was a website. However, over time the search engine
algorithms changed, social media emerged, and people's attention began rapidly shifting to
the internet as a starting point. Seemingly overnight the value of hiring an internet strategy
consultant began to make more sense.
Early on all you essentially needed was a website. However, over time the search engine
algorithms changed, social media emerged, and people's attention began rapidly shifting to
the internet as a starting point. Seemingly overnight the value of hiring an internet strategy
consultant began to make more sense.
Simply having an online presence won't
cut it anymore. You can easily pay any
number of firms to develop a website for
you, but the value of simply building a
website has drastically diminished over
time. People are less likely to search
directly for your business; they are more
likely to search a related interest or service.
Print, radio, and television advertisements
have lost tremendous amounts of value,
simply because people's attention is online
and the traditional mediums no longer cut
it. In order to have a valuable online
presence, you need an internet strategy
consultant. Here's how they can help.
1. Clarity
Traditional marketing and storytelling methodologies don't translate the same online as they have
in older advertising mediums. An internet strategy consultant can help you make sense of your
businesses online identity and how to clearly represent your truths online.
2. Visibility
If you are not discoverable online then you're no better off than a backward billboard on a one-
way road. An internet strategy consultant knows what it takes to make your business discoverable
online. Consider this; there are currently over 100 different social media sites online. An internet
strategy consultant can help you identify which ones could provide the most value for your
business, and some of those you may have never known existed otherwise.
2. Ongoing Management
SEO is a constantly shifting landscape. What was relevant a year ago no longer is, and the work it
takes to stay on top of both awareness and implementation of those changes is crucial to your
success online. An internet strategy consultant is able to provide up-to-date expertise in a
complex and ever-changing field. Additionally, it takes continual management to stay ahead of the
changes required to maintain your visibility.
We can safely say by now that the internet is no fad. We are all living through the
early stages of one of the biggest events in human history. The impact, reach, and
value of the internet will only to continue to grow as the years go by. Don't hesitate,
contact an internet strategy consultant and get ready to grow your online presence
and your business.
Ingrid Gee, Internet Marketing
Consultant. Blue Dress® Marketing, an
Internet Marketing Company
headquartered in Knoxville, TN. Internet
Marketing Developed, Implemented and
Managed to Full Circle! Organic Internet
Search Engine Guru. Turn Key Internet
Optimization Programs Placing You
Everywhere and Anywhere You Need to
Be Online®
865-951-5887