Why You Must Look at at Least 3:

A Solutions ShowdownBernice Grossman – DMRS Group, Inc.

Mike Fazio – SDLJerry Kosmachuk – Adobe

Jann Harrison - IBM

SCENARIO

• Client sends out invitations to attend an eventat a retail store

• Uses outbound channels including email, direct mail, telephone and the web site

• Responses can and do come back via email, direct mail, telephone and from the web site

• Different channels require different responses and different response frequencies

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ASSUMPTIONS

An MSP (Marketing Services Provider)and the Client’s IT Department have responsibility for taking all of the various input feeds, and cleaning them, de-duplicating and aggregating them and putting them into the MDB

Frequency for input and update MUST be as close to near-real time as possible due to the channel mandates (Software Development company MUST state their planned frequency)

The MDB design was done by the MSP and the Software Development company IN TANDEM with the client

Content and offer response will vary based on channel as well as intelligence gleaned from the MDB customer history

SHOWHow different response times are managed

A web site and/or email response must be virtually near real time

TM and then DM timings follow next

How using customer history of # of past purchases and purchase

amount will drive content and offer

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NumerousData Feeds

MDB

Email direct TelephoneWebsiteSocial

datahygiene

Aggregate

De-Deupe

Response Timing will bedifferent based on eachChannel

Event Triggersfrequencies will differ based on channels --------intelligence fromthe responsesin the MDB willdrive content andoffer

RESPONSECHANNELSEM DM

TMWEB

Email direct telephone website

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Marketing Process With IBM1. Multi-Channel Outbound Logic

5A comprehensive solution for executing and optimizing marketing programs across digital, social, and traditional channels.

2. Real-Time Targeting for Inbound

3. Response Tracking and Next Touch4. Reports and Dashboards

A Complete Interaction History

Marketing Process With SDL

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Campaign

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ModeratorBernice Grossman, President

DMRS Group, Inc.

SPEAKERSMike Fazio, Business Solutions Consultant Mgr.

SDLJann Harrison, Senior Solutions Consultant

IBMJerry Kozmachuk, Manager of Sales &

Engineering Adobe

PRESENTERS

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