why yahoo should buy pinterest - by therodinhoods

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Why Yahoo! should buy Pinterest Alok Kejriwal & Tejas Shah June 2012

Post on 17-Oct-2014

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We believe there is a very compelling case for Yahoo to acquire Pinterest. This deck explains our view.

TRANSCRIPT

Page 1: Why Yahoo should buy Pinterest - by therodinhoods

Why Yahoo! should buy Pinterest

Alok Kejriwal & Tejas ShahJune 2012

Page 2: Why Yahoo should buy Pinterest - by therodinhoods

The Pinterest audience IS the Yahoo! audience

• 86% of Pinterest visitors are Yahoo! users

Page 3: Why Yahoo should buy Pinterest - by therodinhoods

The Pinterest audience has the same core demographic (women) as Yahoo! & Flickr*

(*owned by Yahoo!)

Page 4: Why Yahoo should buy Pinterest - by therodinhoods

Yahoo! has no ‘sociality’. Flickr looks dead.

Page 5: Why Yahoo should buy Pinterest - by therodinhoods

Pinterest is SOCIAL and makes you feel like SHARING!

Page 6: Why Yahoo should buy Pinterest - by therodinhoods

Pinterest wants to earn money from brands – aka advertising revenues

Page 7: Why Yahoo should buy Pinterest - by therodinhoods

Yahoo! is the MASTER of brand advertising.It knows how to ‘package’ content & brands.

Page 8: Why Yahoo should buy Pinterest - by therodinhoods

This is NOT what you expect from Yahoo! The ‘Yahoo! Shine Board on Pinterest

Page 9: Why Yahoo should buy Pinterest - by therodinhoods

Yahoo! SHOULD buy Pinterest because

1. It can join the Social party even though it’s like a million years late.

2. It offers a natural extension to its brand Flickr.3. Its visitors are already Pinterest visitors (86%).4. Pinterest does not understand ‘brand advertising and

content packaging’ like Yahoo! does.5. Pinterest does not have a sales army all over the

world – it will not be able to afford one either.6. Yahoo! needs Pinterest more that Pinterest needs

Yahoo! and that’s why Yahoo! needs to move, NOW!

Page 10: Why Yahoo should buy Pinterest - by therodinhoods

CreditsTejas Shah

E-mail – [email protected]

LinkedIn – Tejas Shah

Twitter – @tejas986

Alok Kejriwal

E-mail – [email protected]

FB – facebook.com/rodinhood

LinkedIn – Alok Kejriwal

Twitter – @rodinhood

Blog – http://therodinhoods.com