why wine and beer trade shows are vital for your wine, beverage, spirit or beer brand?

WINE AND BEER TRADE SHOWS AND WHY ARE THEY AN IMPORTANT

SELLING TOOL?

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WINE AND BEER TRADE SHOWS


WHY TRADE SHOWS ARE VITAL FOR YOUR WINE, BEVERAGE, SPIRIT OR BEER BRAND?

By:www.beveragetradenetwork.com




Trade Shows: A great tool to get more business visibility

If you are looking for new marketing tools to make your brand stand out from the rest, Trade Shows should be an important part of your plan. Let’s talk about what you need to know about Trade Shows and how to participate in one.




• Invite your own customers and prospects to attend. Some companies motivate customers to attend with features such as a demo or special event at their booth or the promise of receiving a free gift.

• Media outlets are usually attracted to Trade Shows, so organize interviews with key industry editors in order to not only get your name in print but also to develop an ongoing relationship with media representatives.

• In order to do some ground work in preparation for your trade show, visit other Trade Shows and observe the displays and how people work.


• How to get the most of your Trade Show participation?

•Trade Shows can be an expensive marketing tool. Before you invest in one of them, you should calculate an estimate cost, including booth or table fee, display material, marketing literature, promotional items and staffing.




• First of all, you need to define your goals. Are you looking for names, e-mail addresses, to meet people and make contacts, to close some sales or to make your brand stand out from the rest?

• Then research the Trade Show to make sure that it will be attracting your target audience. Try to contact people who have participated in the Trade Show in the past to find out if it worked for them.



• Your staff should be prepared to give a quick description of what you do, the services you offer and information on the product or program you´re promoting. Don’t stay chained to your booth. Designate people to man it while you work the room.Find out a way to exchange business cards and interact with the other exhibitors. They may need your products and services and vice-versa.

• Remember that a Trade Show is a source for leads, not clients. Follow up on all of your leads with phone calls and include the relevant contacts in your newsletter and direct mailings.


For Breweries, Beverage Trade Network recommends NBWA. Founded in 1938, the National Beer Wholesalers Association(NBWA) is a trade association that represents the interests of the 3,300 licensed, independent beer distributors –with operations located in every state and congressional district across the United States – before government and the public.


http://beveragetradenetwork.com/en/join-btn-103.htm

http://beveragetradenetwork.com/en/events-agenda/nbwa-annual-convention-2013-167.htm

http://beveragetradenetwork.com/en/events-agenda/nbwa-annual-convention-2013-167.htm


• For Wineries and Distilleries, we recommend WSWA (Wine & Spirits Wholesalers of America, Inc. (WSWA) is the national trade organization representing the wholesale tier of the wine and spirits industry. It is dedicated to advancing the interests and independence of wholesale distributors and brokers of wine and spirits. (For USA Market)


http://beveragetradenetwork.com/en/wine-spirits-wholesalers-of-america-inc-wswa-269.htm

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