Why What & How of the Internet of Things

Download Why What & How of the Internet of Things

Post on 23-Aug-2014

13.903 views

Category:

Internet

2 download

DESCRIPTION

Zach Poussman, Directory of Strategy at THINK Interactive discusses the Internet of Things at DIG South.

TRANSCRIPT

  • WHAT THE INTERNET OF THINGS REALLY MEANS Zach Pousman, Director of Digital Strategy Think Interactive, Atlanta
  • ITS THE BUZZWORD DU JOUR DONT BE WORRIED ABOUT THE BUZZWORD. ! BE ANXIOUS ABOUT THE REALITY. 2#DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • 3 WHOA.
  • TECHNOLOGYVISIBILITY 4 TECHNOLOGY MATURITY PEAKOFINFLATEDEXPECTATIONS MOVES FROM THELAB TROUGHOFDISILLUSIONMENT GRADUALADOPTION #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • TECHNOLOGYVISIBILITY 5 TECHNOLOGY MATURITY PEAKOFINFLATEDEXPECTATIONS MOVES FROM THELAB TROUGHOFDISILLUSIONMENT GRADUALADOPTION WEAREHERE #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • WHY? WHAT? HOW? 6#DIGSouth #IoT Zach Pousman @thinky // @thinkinc (WHY IS THIS HAPPENING?) (WHAT ARE THE IMPLICATIONS?) (SHARE OUR PROCESS)
  • WHY? 7#DIGSouth #IoT Zach Pousman @thinky // @thinkinc (WHY IS THIS HAPPENING?)
  • THE WEB TODAY IS NEARLY ALWAYS ON A RECTANGLE. ! OFTEN, A HANDHELD RECTANGLE.
  • TODAYS LIVING ROOM IS FULL OF RECTANGLES TOO.
  • IMAGE CREDIT: POSTSCAPES.COM
  • BY 2020 4 BILLION PEOPLE & 40+ BILLION DEVICES WILL BE CONNECTED TO THE INTERNET. IMAGE CREDIT: INTEL (2012 DATA) #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • 12 BODY HOME CITY WORLD #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • 13 BODY HOME CITY WORLD SENSORS SMARTS SYSTEMS #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • LOTS AND LOTS OF EXAMPLES IMAGE CREDITS: POSTSCAPES.COM #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • EVEN MORE MUNDANE #DIGSouth #IoT Zach Pousman @thinky || @thinkinc
  • ARDUINO CAMERA WIFI LED INDICATOR BATTERY MAGNETIC SWITCH EVEN MORE MUNDANE #DIGSouth #IoT Zach Pousman @thinky || @thinkinc
  • ARDUINO CAMERA WIFI LED INDICATOR BATTERY MAGNETIC SWITCH EVEN MORE MUNDANE #DIGSouth #IoT Zach Pousman @thinky || @thinkinc CUSTOMER & ORKIN
  • WHAT? 19#DIGSouth #IoT Zach Pousman @thinky // @thinkinc (THE IMPLICATIONS)
  • 20 MARKETING STARTUPPRODUCT OWNER IT AFFECTS EVERYONE IN DIGITAL #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • 21 SIX IMPLICATIONS
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • APPLY YOUR SKILLS DIFFERENTLY - EVEN OMNIER OMNI-CHANNELS WILL SURROUND THE CUSTOMER PHOTO CREDIT: UX MAGAZINE / AVI ITZKOVITCH HTTP://UXMAG.COM/ARTICLES/THE-INTERNET-OF-THINGS-AND-THE-MYTHICAL-SMART-FRIDGE #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc APPLY YOUR SKILLS DIFFERENTLY - ABOUT PEOPLE, CUSTOMERS, PERSONAS 24#DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc IMPLICATIONS: Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 25 WILL PEOPLE REALLY DO THIS? HUMAN DESIRES, NEEDS, CULTURES AND TRENDS WILL CONTROL THE EVOLUTION. PROJECT CREDIT: ERIK DE NIJS HTTP://WWW.WIRED.COM/BEYOND_THE_BEYOND/2008/06/ERIK-DE-NIJS-YO/ #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc APPLY YOUR SKILLS DIFFERENTLY - CONSIDER CONTEXT 26
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc27 What does an ad look like? What does an ad look like? What does an ad look like? APPLY YOUR SKILLS DIFFERENTLY - CONSIDER CONTEXT
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc28 How does the product behave? How does the product behave? APPLY YOUR SKILLS DIFFERENTLY - CONSIDER CONTEXT
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc29 What could my startup do here? What could be disrupted? APPLY YOUR SKILLS DIFFERENTLY - CONSIDER CONTEXT Whats the value chain here?
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc WEB SITES AND APPS TODAY ARE ABOUT FOCUS, NOT AMBIENCE AND AUTOMATION.
  • implicit interaction WEB SITES AND APPS TODAY ARE ABOUT FOCUS, NOT AMBIENCE AND AUTOMATION. explicit interaction #DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • ANEWWAYTOTHINKABOUT PRODUCTPOSITIONING TECHNOLOGYIMPACT TIMEANDEFFORT Substitution Augmentation Modification Redefinition SAMR FRAMEWORK (FROM ED-TECH) CREDIT: REUBEN PUENTEDURA, 2006
  • HOW? 33#DIGSouth #IoT Zach Pousman @thinky // @thinkinc (THE PROCESS)
  • Jody Sullivan Do-it-for-me Mom Background Think Feel Do Age: 42 Location: Reston, VA Education: Studied Economics at Washington University at St. Louis Occupation: Project Manager at AT&T Household Income: $180,000 Current Car: Honda Odyssey Next Car: Pre-Owned Lexus RX Hybrid I just want to make sure that my next car will last and will be taken care of so my family can get where they need to go, safely. Motivations Safety & Security Time-based Convenience This is the best option to make sure our family car is always in top shape. Settling these matters ahead of time will save me time trying to solve problems later. Reassured, Safe, Secure, Protected, Settled Research some ancillary protection products at home to understand what they are and their value. Choose a few products when buying next car to guarantee lasting protection. Has been married for almost nine years. Has two young children, a 5 year old and a 7 year old. Focused on building wealth and making smart investments that will last Jeff Parkinson Achiever Background Think Feel Do Age: 52 Location: Bentonville, AR Education: Studied Engineering at Auburn University Occupation: Logistics Consultant Household Income: $120,000 Current Car: BMW 335 Next Car: BMW M5, unless he breaks down and buys the Porsche 911. With a car like this, I always want it to look great and that any unexpected problems wont be a hassle. Motivations Pride of Ownership Fiscally Responsible With these products, my car will always look brand new. I dont mind spending a little extra to know that Im protected from larger expenses. Condent, Reassured, Responsible, Prideful ! Do additional research so he knows hes getting a good value. Remember these protection packages in the future. Works long hours and travels most weekdays to meet with clients, leading to a bachelor-type lifestyle. Loves to drive; hates being a passenger. Enjoys relaxing with friends on the weekends he is in town.Thinking about returning to school to get his MBA in a few years. Jody Jeff 34 B-C CONSUMER PERSONAS YOU DO HAVE PERSONAS DONT YOU?
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 35 Click here to download this tool from our blog
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 36
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 37 Click here to download this tool from our blog
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc The day you buy a car PURCHASE DRIVE / LIVESHOPPINGCONTEMPLATION 38
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc Moment of F&I purchase is not resonant AN EXAMPLE CUSTOMER JOURNEY CONTEXT F&I PRODUCT MOMENTS THINK FEEL DO Needing to use coverage is anxious or frustrated Once the plan makes it better Search, digital advertising Web, mobile, dealer Dealer F&I office Email CRM, at dealership, web Social media, WoM M J Buyer achieves confidence shes making a good choice. J ( J Reminder of coverage This makes sense Id like to be protected Clarity Confident Phew! Im protected I need additional peace of mind Increasing confidence as buyer learns K Most days: zero But if I need it Happy LEARN SHAREDRIVEBUYREMEMBER Im happy with my decision F&I is resonant with my identity 39 Todays journey begins at the F&I desk, causing anxiety and confusion. SAMPLE JOURNEY FOR A RECENT CLIENT
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc DEFINE THE CADENCE OF INTERACTIONS 40 INTENSITY DURATION SEE MORE FROM MICHELLE BERRYMAN, THINKS DIRECTOR OF UX DESIGN: http://www.thinkinc.com/blog/thoughts-on-the-cadence-frequency-intensity-of-experiences/ DAYMOMENT MONTH
  • #DIGSouth #IoT Zach Pousman @thinky // @thinkinc Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 41 Click here to read about this on our blog
  • WERE PROTOTYPING A LOT MORE 42#DIGSouth #IoT Zach Pousman @thinky // @thinkinc 1 2 3 4 5 6 DISCOVER Uncover Needs Generate Solutions Substantiate DESIGN Design Prototype Iterate VALIDATE Research BUILD Develop Test PILOT Launch Optimize SCALE Grow Retain Extend IMAGE CREDIT: DR. PHIL HENDRIX, IMMR & THINK INTERACTIVE
  • WERE PROTOTYPING A LOT MORE 43#DIGSouth #IoT Zach Pousman @thinky // @thinkinc 1 2 3 4 5 6 DISCOVER Uncover Needs Generate Solutions Substantiate DESIGN Design Prototype Iterate VALIDATE Research BUILD Develop Test PILOT Launch Optimize SCALE Grow Retain Extend
  • SUMMING UP ! THE INTERNET OF THINGS IS COMING FAST. ! IOT IS SENSORS, SMARTS, AND SYSTEMS, WRAPPED AROUND A CONTEXT. ! ITS DIFFERENT THAN WHATS COME BEFORE, BUT YOUR SKILLS AND CREATIVITY APPLY TO THIS WORLD TOO. ! KEEP ON MAKING THE AWESOME! 44#DIGSouth #IoT Zach Pousman @thinky // @thinkinc
  • THANKS!

Recommended

View more >