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Why Websites are Seeing Major Shifts in Rankings Even Though Google Says There’s Been No Penguin Update

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Post on 01-Apr-2016

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Webmasters are noticing changes in how their website ranks. These changes have appeared to hit websites that were previously penalized during the last Penguin update, which has led these webmasters to believe that there has been yet another Penguin update.

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Page 1: Why websites are seeing major shifts in rankings even though google says there’s been no penguin upd

Why Websites are Seeing Major Shifts in Rankings Even Though Google Says

There’s Been No Penguin Update

Page 2: Why websites are seeing major shifts in rankings even though google says there’s been no penguin upd

The purpose of the Penguin algorithm is to devalue sites that have tried to increase their SERPs ranking by building links back to their website using risky and spam-oriented link building methods.

What Does the Penguin Algorithm Perform?

Page 3: Why websites are seeing major shifts in rankings even though google says there’s been no penguin upd

Webmasters are under the false assumption that there has been one.

They believe this because they were either previously penalized by the Penguin algorithm or they have noticed changes in their position due to active link building efforts.

Why Do People Think There Has Been a Penguin Update?

Page 4: Why websites are seeing major shifts in rankings even though google says there’s been no penguin upd

There’s over 200 confirmed factors as to why a website might be seeing a change in rankings.

Why are Websites Seeing a Change in Ranking?

Page 5: Why websites are seeing major shifts in rankings even though google says there’s been no penguin upd

Panda 4.0 has officially hit the Google search results.

Why are Websites Seeing a Change in Ranking?

Page 6: Why websites are seeing major shifts in rankings even though google says there’s been no penguin upd

To focus on reputation-oriented activities like content marketing and social media promotion while continuing to build links back to quality content.

What Can Webmasters Do to Achieve Better Rankings?

Page 7: Why websites are seeing major shifts in rankings even though google says there’s been no penguin upd

What Can Webmasters Do to Achieve Better Rankings?

Page 8: Why websites are seeing major shifts in rankings even though google says there’s been no penguin upd

Thank You

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