why we engage
DESCRIPTION
These are slides for a Feb. 27 community engagement workshop for Digital First journalists in Connecticut.TRANSCRIPT
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• jxpaton.wordpress.com• zombiejournalism.com
What engagement isCommunity engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
What engagement isn’t• Promotion (though it has promotional
value)• Distribution of content (though you
should)• Purely a digital pursuit (it uses digital
tools along w/ traditional ones)
What engagement isCommunity engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
3 types of engagement *• Outreach • Conversation• Collaboration
* Joy Mayer, Reynolds Journalism Fellow, University of Missouri
Avenues of Engagement• Social media• Blogs• Crowdsourcing• Breaking news• Stories • Events• Curation• Aggregation
• Content submissions• Interactive content• Voting, contests• Comments• Schools, groups• Feedback• Print• Face to face
• Many more users• Much info private• Tougher to search• Not as immediate
(less frequent updates)
• Engage, don’t intrude
• Great for breaking news
• Great real-time search
• Engagement not as intrusive
• Hashtags help w/ search, conversation
• Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• NearbyTweets• Breaking news• Crowdsourcing
Use other social tools, too
Why use Twitter?• It can save you time• It extends your reach• It’s an engaging, conversational tool• It’s great for connecting with
eyewitnesses• Powerful real-time search
What is curation?Museum curator:• Studies topic• Chooses relevant
content (other sources & museum collection)
• Authenticates• Groups related items• Provides context• Presents exhibit
Journalism curator:• Studies topic• Chooses relevant
content (social media, blogs, staff)
• Authenticates• Groups related items• Provides context• Presents collected
content
Authenticate & attribute• Ask: “How do you know that?”• Ask careful questions of crowd to help
you vet & verify• Check links, tweets & information on
sources• Link to original source• Attribute
Blog network• Covers areas we never covered• Varied voices• Recruit blogs overlapping your beats• Offer clubs liveblogging opportunities• Neighborhood, church, nonprofit
newsletters
Don’t forget IRLEngage community in person:• Events• Community Media Lab• Tweetups• Community group meetings• In work, life routines
Why to liveblog
• Immediacy• News value• Storytelling• Traffic• Community engagement, loyalty • Interactivity• Saving time
Why crowdsource?• It saves time• Connecting with sources has always been
one of a journalist’s most important jobs• You bring more voices to your news
reports• The crowd knows more than we do• You engage the community
@statesman case study
Crowdsource
Crowdsource
Say what you don’t know