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Why We Buy Why We Buy The Psychology of The Psychology of Spending Spending Insert logo here

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Resource Management What type of products and services do you enjoy spending money on? How are you a “good” spender? How would you like to change your spending habits?

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Page 1: Why We Buy The Psychology of Spending Insert logo here

Why We BuyWhy We BuyThe Psychology of SpendingThe Psychology of Spending

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Page 2: Why We Buy The Psychology of Spending Insert logo here

America – Spenders, Inc.America – Spenders, Inc.146146 – the number of – the number of hours we spend each hours we spend each year searching for year searching for things to buythings to buy2/32/3 – the fraction of – the fraction of all purchases that are all purchases that are impulse buysimpulse buys18 months18 months – the age – the age that kids recognize that kids recognize logoslogos

40,00040,000 – the number – the number of TV ads that kids of TV ads that kids see each yearsee each year15 million15 million – the – the number of American number of American shopaholicsshopaholics$2 trillion$2 trillion – the – the amount of debt we amount of debt we rack up each yearrack up each year

Page 3: Why We Buy The Psychology of Spending Insert logo here

Resource ManagementResource Management

What type of products and services What type of products and services do you do you enjoyenjoy spending money on? spending money on?

----------How are you a “good” spender?How are you a “good” spender?

----------How would you like to change your How would you like to change your spending habits?spending habits?

Page 4: Why We Buy The Psychology of Spending Insert logo here

Who’s Pushing Your Buttons?Who’s Pushing Your Buttons?

AdvertisingAdvertisingExperiential Experiential shoppingshoppingMediaMediaSo many So many goodsgoods

SocietySocietyFriendsFriendsFamilyFamilyEasy creditEasy credit

Page 5: Why We Buy The Psychology of Spending Insert logo here

Your Money PersonalityYour Money PersonalityHoarderHoarderSpenderSpenderPlannerPlannerDreamerDreamerMergerMergerSeparatistSeparatistRisk-takerRisk-takerRisk-avoiderRisk-avoider

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Spend on SavingSpend on Saving

Live below your Live below your meansmeansAutomatically Automatically deduct for savingsdeduct for savingsMake savings an Make savings an expenseexpense

Page 7: Why We Buy The Psychology of Spending Insert logo here

Control SpendingControl Spending

Stay clearStay clearTimeoutTimeoutUse a listUse a listSplurge smartlySplurge smartlyTrack your moneyTrack your moneyCall a friendCall a friend

Page 8: Why We Buy The Psychology of Spending Insert logo here

Know YourselfKnow Yourself

Will I use this Will I use this product?product?Do I really need Do I really need this product?this product?What if I wait?What if I wait?How do I feel right How do I feel right now?now?

Page 9: Why We Buy The Psychology of Spending Insert logo here

Why We BuyWhy We BuyThe Psychology of SpendingThe Psychology of Spending

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