why videos go viral - · pdf filewhy videos go viral - kevin allocca ... c. communities of...

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http://tedinclass.wordpress.com/ by Ilá Coimbra Why videos go viral - Kevin Allocca From: http://www.ted.com/talks/kevin_allocca_why_videos_go_viral 1. Watch the following videos and discuss: a. Did you know them? b. Why do you think these videos became famous? Videos: http://www.youtube.com/watch?v=OQSNhk5ICTI http://www.youtube.com/watch?v=kfVsfOSbJY0&feature=kp http://www.youtube.com/watch?v=QH2-TGUlwu4 c. Do you know what to “to go viral” means? 2. Watch the trends manager from YouTube talking about videos that go viral and complete the sentences with one or more words: a. According to Kevin Allocca, the trends manager at YouTube, everybody wants to be famous, to be singers, ____________________________________, comedians. b. Every minute, ________________________________, are uploaded to YouTube. c. Communities of participation, tastemakers and ________________________________ are the three necessary things to make a video go viral. d. Bear Vasquez filmed the double rainbow in his home in _______________________________. e. The popularity of Bear’s video is attributed to a post on Jimmy Kimmel’s _______________________________. f. Rebecca Black's video has been watched ________________________________ that year. g. On a particular Friday, Tosh.0 mentioned the video and several _________________________________ started to write about Rebecca Black’s video. h. What boosted the video’s popularity was a group of influential people that shared that video ________________________________ . i. Nowadays, we can find _________________________________ of "Friday" on YouTube. j. Another video that went viral is "Nyan Cat", which consists of a ______________________________ animation and music. k. The number of remixes for "Nyan Cat" that __________________________________ made the video something everybody in the community can participate. l. Being ________________________________ is what makes a video stand out among so many videos that are uploaded every minute. m. Casey Niestat’s video, the guy biking in New Yorks, called Kevin’s attention because it was ____________________________ and surprising.

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Page 1: Why videos go viral - · PDF fileWhy videos go viral - Kevin Allocca ... c. Communities of participation, tastemakers and unexpectedness are the three necessary things to make a video

http://tedinclass.wordpress.com/ by Ilá Coimbra

Why videos go viral - Kevin Allocca From: http://www.ted.com/talks/kevin_allocca_why_videos_go_viral

1. Watch the following videos and discuss: a. Did you know them? b. Why do you think these videos became famous? Videos: http://www.youtube.com/watch?v=OQSNhk5ICTI http://www.youtube.com/watch?v=kfVsfOSbJY0&feature=kp http://www.youtube.com/watch?v=QH2-TGUlwu4 c. Do you know what to “to go viral” means?

2. Watch the trends manager from YouTube talking about videos that go viral and complete the sentences with one or more words:

a. According to Kevin Allocca, the trends manager at YouTube, everybody wants to be famous, to be singers, ____________________________________, comedians. b. Every minute, ________________________________, are uploaded to YouTube. c. Communities of participation, tastemakers and ________________________________ are the three necessary things to make a video go viral. d. Bear Vasquez filmed the double rainbow in his home in _______________________________. e. The popularity of Bear’s video is attributed to a post on Jimmy Kimmel’s _______________________________. f. Rebecca Black's video has been watched ________________________________ that year. g. On a particular Friday, Tosh.0 mentioned the video and several _________________________________ started to write about Rebecca Black’s video. h. What boosted the video’s popularity was a group of influential people that shared that video ________________________________ . i. Nowadays, we can find _________________________________ of "Friday" on YouTube. j. Another video that went viral is "Nyan Cat", which consists of a ______________________________ animation and music. k. The number of remixes for "Nyan Cat" that __________________________________ made the video something everybody in the community can participate. l. Being ________________________________ is what makes a video stand out among so many videos that are uploaded every minute. m. Casey Niestat’s video, the guy biking in New Yorks, called Kevin’s attention because it was ____________________________ and surprising.

Page 2: Why videos go viral - · PDF fileWhy videos go viral - Kevin Allocca ... c. Communities of participation, tastemakers and unexpectedness are the three necessary things to make a video

http://tedinclass.wordpress.com/ by Ilá Coimbra

n. Tastemakers, creative participating communities and unexpectedness are characteristics of a new type of media in which ____________________________________ defines what is popular.

3. Discuss the following questions: a. What kind of videos do you normally watch on YouTube? How many of them went viral? b. Alloca mentions that “ what's important is that an individual or a group of tastemakers took a point of view and they shared that with a larger audience”. Do you normally watch videos shared by your friends? Do you thing you know any taste makers? c. He also mentions that we have a new kind of media and a new kind of culture in which “we all now feel some ownership in our own pop culture”. Do you agree with him? Can you think of other examples of this new culture in which the audience participates?

Page 3: Why videos go viral - · PDF fileWhy videos go viral - Kevin Allocca ... c. Communities of participation, tastemakers and unexpectedness are the three necessary things to make a video

http://tedinclass.wordpress.com/ by Ilá Coimbra

KEY

1.

c. To go viral means to becom very popular by circulating quickly from person to person, especially through the

Internet

2.

a. According to Kevin Allocca, the trends manager at YouTube, everybody wants to be famous, to be singers,

celebrities, comediants

b. Every minute, 48h of videos are uploaded to YouTube.

c. Communities of participation, tastemakers and unexpectedness are the three necessary things to make a video

go viral.

d. Bear Vasquez filmed the double rainbow in his home in Yosemite National Park.

e. The popularity of Bear’s video is attributed to a post on Jimmy Kimmel’s twitter.

f. Rebecca Black's video has been watched nearly 200 million times that year.

g. On a particular Friday, Tosh.0 mentioned the video and several blogs started to write about Rebecca Black’s video.

h. What boosted the video’s popularity was a group of influential people that shared that video with a larger

audience.

i. Nowadays, we can find 10,000 parodies of "Friday" on YouTube.

j. Another video that went viral is "Nyan Cat", which consists of a looped animation and music.

k. The number of remixes for "Nyan Cat" that sprouted out made the video something everybody in the community

can participate.

l. Being unique and unexpected is what makes a video stand out among so many videos that are uploaded every

minute.

m. Casey Niestat’s video called Kevin’s attention because it was humorous and surprising.

n. Tastemakers, creative participating communities and unexpectedness are characteristics of a new type of media in

which the audience defines what is popular.