why use the medium platform?
TRANSCRIPT
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Why use Medium?
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Why use Medium? Recommended by a millennial as platform for talking about clients
Freedom of publishing: no ads, no cost
Nice WYSIWYG editor, loves multimedia, mobile-friendly
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Why use Medium?
Marriott curates travel and adventure stories to fuel
wonderlust
Slack uses the platform for its corporate blog, with news and
tips
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Why use Medium?
Our advocates are already there
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How can we use Medium?
Original use case: talking about clients
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Anchor a story and all its elements
Key facets to the story
Embedded multimedia
CTAs. Press coverage, etc.
How can we use Medium?
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Offer a curation platform for our advocates and influencers
How can we use Medium?
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How can we use Medium?
Test stories and see which drive highest engagement
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How can we jump in?
Build out calendar for new content (eg. client stories)
Coverage and wrap-ups for major events
Build UGC network of advocates and influencers
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Daryl Pereira IBM Cognitive Marketing @cagedether