why use scratch cards? donna adams, douglas macmillan hospice, stoke on trent
TRANSCRIPT
Whyuse
scratch cards?
Donna Adams, Douglas Macmillan Hospice, Stoke on Trent.
Different names and different games
Game 3 – Pot Luck
Launched April 2007
Game 2 – Stacks Of Cash
Launched January 2006
Game 1 – Grab A Grand
Launched January 2005
Scratch card prizes
£100 WIN
£50 WIN
£20 WIN £10 WIN
£5 WIN
£2 WIN
£1 WIN
£1,000 Top
Prize
Only use cash as prizes
Approx 40% of cards are winning cards
More smaller prizes = more sales
Prize money is not always claimed
Over 100 outlets stock our scratch cards
Servicing
our
outlets
We visit our outlets on a two month basis and offer a call out service
should an outlet sell out
Point of sale material can be the key to success
Example of a poster
Example of stickers that we use on our
scratch card dispensers
Point of sale material can be the key to success
Example of one of our outlets displaying point of sale material
in the bar area
Example of our posters and till
wobblers
Point of
sale material
can be the key
to success
This poster highlights that large value cash prizes
can and have been won
Explore all avenues
Scratch cards as table favours proved to be extremely successful so we now attend local
Wedding Fayres to promote this idea
Promoting scratch cards as an option for Wedding table favours in our Dougie Mag
Explore all avenues
Example of a local factory selling scratch cards in their
staff canteen
We sell scratch cards from our promotional stand
Additional
benefits
Scratch cards have increased Lottery membership!
Extra income from outlets i.e. donations
A form of fundraising that is constantly in the public eye
Enhanced relationships with local outlets and with the public
Keep up
the
momentum
Local media coverage
Hospice Newsletter coverage
Hospice website
Publicity in the local newspaper
Keep up
the
momentum
Communicate with your outlets
Get new outlets on board
New ideas i.e. securing sponsorship to cover costs
Analyse sales patterns
Scratch card game 1 we hit the 10,000 sales
half way point!
Results
Game 1 – Grab A Grand
Sales: 19,483= 97.4% of cards ordered purchased
Donations: £1,514
Results
Game 2 – Stacks Of Cash
Sales: 26,795= 89.3% of cards ordered purchased
Donations: £1,789
Results
Game 3 – Pot Luck
Sales: 28,340= 94.4% of cards ordered purchased
Donations: £3,366
Every
Pound
Counts
Total income to date from our
scratch cards
£81,287
Donna AdamsLottery Promotions & Development ManagerDouglas Macmillan HospiceLottery OfficeWest ViewBarlaston RoadBlurtonStoke on TrentST3 3LD
Tel: 01782 344321
Email: [email protected]
Thank you for your time
Thank you for your time
Peter JonesPlayPrint Ltd
& Hon Secretary of Lotteries Council
Contact details Office Tel: 01388 770800 Home Tel: 01283 229811Mobile: 07889 035615
Email: [email protected]