WHY USESOCIAL SIGN-IN

a

WEBSITE?on your

It is a form of single sign-onwhere a user is able to use

social media login infomationto sign into a third party

website.

WHAT IS SOCIAL SIGN-IN?

Email NewslettersPromotions

SubscriptionsDownloads

& More!

WHAT CAN IT BE USED FOR?

WHAT ARE THE KEY BENEFITSOF USING SOCIAL SIGN-IN?

Some users find it bothersome tocreate a new account when a

social sign-in allows fora one-click login.

1. A QUICK & EASY LOGIN EXPERIENCE

Most teens today have a limitedattention span and a socialmedia account; social loginsmake it easy & efficient for

them to engage!

2. AN ATTRACTIVE OPTION FOR TEENS

Social login prevents 'PasswordFatigue,' which occurs when usersare overwhelmed by an excessive

number of passwords in theirday-to-day routine.

3. PREVENTS USERS FROM FORGETTINGTHEIR PASSWORD & GIVING UP

Users can share the contentthey love straight to their

social media accounts. Theyjust click & share!

4. EASILY SHARE CONTENT

Most social login providers grantaccess to basic customer info,which creates opportunities to

further target segments of acustomer base.

5. PROVIDES CONSUMER INSIGHTS

1. A quick & easy login2. Attractive to teens

3. Prevents 'Password Fatigue' 4. Easily share content

5. Provides consumer insight

TO SUMMARIZESOCIAL SIGN-IN'S ARE:

QUESTIONS?LET'S CHAT!

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