why to crowdsource
DESCRIPTION
Mark Richards describes why crowdsourcing can be extremely beneficial to businesses of all sizes. Read more from him: http://markrichardscharleston.orgTRANSCRIPT
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The B E N E F I T S of Crowdsourcing
Mark Richards, Business Developer and Entrepreneur
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Some people have a negative connotation for
the word…
…”Crowdsourcing”
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But it’s actually proven to be extremely helpful!
Crowdsourcing is so useful!
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The Oxford DictionaryStarted by accepting submissions from the public
In a 70 year submission period, they received over 6 million responses!!!(that’s 6 million LESS words for them to define)
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The French offered a prize to the first scientist to separate salt from its alkali
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The British awarded John Harrison who discovered a simple way to determine a ship’s longitude
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Perks of Crowdsourcing:engages customers
entertains many ideas
saves money in creative departments
hear from people who matter most - those who are already interested!
!
Crowdsourcing gives businesses an idea of who their customers actually are and what they actually want!
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Makes crowdsourcing
easier and more efficient
most cost-effective way to reach potential participants
software can easily receive, tally, and organize responses in a timely fashion
The Internet
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For Example:Starbucks accepts product, experience, and involvement ideas
Lay’s is running their second, $1 million prize for Do Us a Flavor contest, allowing voters to pick which chip they will sell
99designs allows users to crowdsource business logos by offering cash prizes
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From a business perspective,
the internet was made forcrowdsourcing.
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By Mark Richards
Serial Entrepreneur !
Has started over 12 businesses !
Read more from him: !
http://markrichardscharleston.org