why to advertise? africa · ers. african business guide distribution is always accompanied with...
TRANSCRIPT
DISTRIBUTION & DIRECT MAILING
10, 000 copies of Export to Africa (Directory) are courier / mailed
to senior Government Officials & top buyers to over 18 countries
in Africa.
Major countries include: Kenya, Tanzania, Ethiopia, Sudan,
Uganda, Mozambique, Egypt, Zambia, Gabon, Morocco, Tunis
and Djibouti. Our free mailing list includes 6400 selected compa-
nies from 20 different categories of products and services.
40, 000 copies of Export to Africa (Directory) are distributed to
trade visitors at major international trade fairs in African annual-
ly. A trade fairs is just the right place to find maximum number of
serious buyers / partner at one place and time. We distribute live
Export to Africa (Directory) at an average of 15 exhibitions per year
in Africa. Kindly see the list of exhibitions in the current year or
check our website:
www.inexpo.ae / www.africantradefairs.comFive fundamental changes are at work:
More democratic and accountable governments;
More sensible economic policies;
The end of the debt crisis & changing relationships with
donors;
The spread of new technologies; and
The emergence of a new generation of policymakers,
activists, & business leaders.
BRIEF OVERVIEW
Our mission is to connect you with the markets of the future “AFRICA”. We will always strive to bring you the positive side of Africa. Established in 2003, Innovation Group is an independent company with offices in eight countries such as, UAE, Sudan,
Kenya, Uganda, Tanzania, Ethiopia, Ghana & UK. We feel proud about the vital role we have played in increasing trade relations between Africa and the world. According to our past 15 years vast experience, market survey and over 4,800 clients, we have witnes-
sed the emergence of Africa as one of the fastest growing markets in
the World.
WHY TO ADVERTISE?
Export to Africa (Directory) is essentially produced for inter-
national exporters, manufacturers, traders and merchants
looking to establish contacts with their business counterparts in
African region. As per our past experience, we have noticed a
huge demand of foreign products in the vast African markets.
Export to Africa (Directory) brings the whole Africa with in your reach. It is an export-oriented International product guide prepared especially for distribution at major International Trade Exhibiotions in Africa & Gulf. Export to Africa is a perfect advertising plateform for the
international companies to target and explore directly the vast and needy
markets of Africa.It is best possible marketing tool for foreign companies to
generate new enquiries without physical presence.
WHY AFRICA IS YOUR TARGET MARKET?
CHANGING AFRICA
Better governance, investments by Eastern countries, the end of
wars, and the resolution of the debt crisis have all resulted in
significant progress in supporting businesses and the resulting
maturation of the business climate.
IS THE FASTEST
GROWING CONTINENT
IN THE WORLD
AFRICA
DISTRIBUTION IN TRADE FAIRS
Trade Fairs are the most effective face to face marketing tool,
with our access to 15 events per year , we are uniquely
positioned to reach the maximum number of buyers and import-
ers. African Business Guide distribution is always accompanied
with intense media coverage like press conferences, press
releases, direct mail campaigns and other promotional activi-
ties.
Similarly, it will be a valuable and handy resource as well as
avenue for Businessmen, investors, traders, importers & export-
ers to learn about the extensive and mutually beneficial
business opportunities and cooperation in Africa.
FREE DATABASE OF BUYERS / IMPORTERS
Advertisers get a free list related companies in Africa. Before
the advertisement appears and the responses come in, adver-
tisers can contact African companies from our comprehensive
database.
WEB PRESENCE & MARKETING
Advertisers will gain a free membership of the publication’s B2B
web site where they will get an exposure to thousands of African
traders surfing the site for international products and other
business opportunities. Every advertiser will have an entry into
the supplier’s database and a link to his website.
ADDED SERVICES PROVIDED
We arrange meetings with the Chambers Of Commerce
exclusively.
Setup and arrange appointments with the investors and
business persons.
Help you to develop contacts with buyers / importers.
Promote and enhance your company’s image in the market.
Provide the best platform to explore possibilities in business
setup and investment.
WHY COMPANIES ADVERTISE IN AFRICA
67% establishing new contacts
58% baking up business relations with the permanent
business partners
54% launching new products and services
51% overall company promotion
31% information on the market
78% ADVERTISER evaluated favorably the present role of the event
89% have the right to make decisions and sign the contracts
WHO SHOULD ADVERTISE?
“EXPORT TO AFRICA (Directory)” provides an excellent opportu-
nity to any commercial organization that wishes to expand its
market to the giant and needy unexplored market of Africa. Such
organizations could be as follows.
• Manufactures
• Exporters
• Traders
• Distributors
• Agents & Wholesalers
• Builders & Contractors
• Industrial project consultants
DISTRIBUTION PLAN OF
EXPORT TO AFRICA (Directory)
We strongly believe that need for foreign companies to reach the
unexplored African markets is growing day by day. The African
economy has been escalating regularly now and we foresee a
tremendous potential and demand for all sectors since most of
the East & West African buyers imports everything and Interna-
tional products are well in demand. With the present favorable
political climate and the multiparty democracy raging through
the continent, Africa, no doubt, has become an attractive place
for investors around the world.
Export to Africa (Directory) will be a strong medium to boost
the bilateral trade relations between Africa, individuals and
countries that are interested in investing in Africa.
BENEFITS OF ADVERTISING
Finding the right customers in the African market can be a
time-consuming process. Being such a large continent, with as
many as 53 countries, marketing one's products and services in
African markets is indeed a challenging task.
However, for a successful marketing effort, it is imperative to
identify and associate with reliable and efficient business
partners in key African countries. There are a number of ways to
go about identifying potential trade partners.
Reach in the most promising & potential export markets in
Africa.
Reaching to 18 countries in Africa.
Easy access for African companies and prospective buyers /
clients / partners in very simple, effective & economical way.
A fast way to find serious buyers / partners
"Free" Distribution at Trade Fairs in African countries
Convey a professional & consistent profile of your company
& showcase your products & Services.
Meet spontaneous and interested customers across the
African continent.
Overall company promotion and brand enhancement &
Avail special offers to market, exhibit and advertise through
trade fairs and campaigns.
Develop contacts directly with the trading companies,
buyers / importers.
Appoint your distributors in different countries of AFRICA.
Meet your potential buyers in the right kind of atmosphere.
Demonstrate the capability & superiority of your products
to the actual traders.
Evaluate & gather business information on various
AFRICAN countries.
• Airlines
• Hotels
• Importters
• Furnished apartments,
• Tourism & Cargo companies
• Free Zones,
• Financial & Investment companies.
$bn
300
270
240
210
240
210
180
150
120
90
60
30
0Angola South Africa Algeria Tunisia Libya Kenya
List of African countries by GDP per capita Real GDP Growth per Annum
Ghana
Uganda
Kenya
Djibouti
Senegal
Libya
Mauritius
Tunisia
Algeria
Morocco
Cameroon
S. A.
Angola
- 5.70%
- 5.20%
- 5.00%
- 4.60%
- 4.20%
- 4.20%
- 4.00%
- 3.70%
- 3.30%
- 3.20%
- 3.00%
- 2.80%
- 1.60%
2011 2012 2013 2014 2015 2016
In the middle of the 2009 global economic recession, Africa was the only region that grew positively,
at about 2%. The continent’s growth has
ard trajectory.
Africa is becoming an increasingly attractive hub for foreign investors in light of various economic, political
and social reforms that are sweeping through
the continent, resulting in a much improved
business
envi-
conducive for foreign
direct
investment.
Apart from that, there is widespread development of critical
social and physical
infrastructure,
and
there
is an incre-asing pool
of
well-educated,
English-speaking, enterpr-
workers in most countries across the continent.
AFRICAN ECONOMIES EASILY RANK AMONGTHE MOST RESILIENT IN THE WORLD
THE RIGHT CONDITIONS FOR A SUCCESSFULADVERTISING DECISION
OVER 70 COUNTRIES ADVERTISE INEXPORT TO AFRICA (Directory) (SINCE 2003)
33% African market is huge & has not been explore
for business opportunities.
67% African companies presents unlimited opportunities
for foreign companies.
been on an upw-
ronment
ising
ALGERIA
AUSTRALIA
AUSTRIA
BAHRAIN
BANGLADESH
BELGIUM
BRAZIL
BULGARIA
CANADA
CHILE
CHINA
CYPRUS
CROATIA
DENMARK
DJIBOUTI
EGYPT
ETHIOPIA
FRANCE
GERMANY
HOLAND
HONGKONG
INDIA
GREECE
INDONESIA
IRAN
IRELAND
ITALY
JAPAN
JORDAN
KENYA
KOREA (N)
KOREA (S)
KUWAIT
LEBANON
LITHUANIA
LUXEMBURG
MALAYSIA
MALTA
MAURITIUS
MONGOLIA
NETHERLANDS
NIGERIA
OMAN
PAKISTAN
POLAND
QATAR
ROMANIA
RUSSIA
SAUDI ARABIA
SENEGAL
SINGAPORE
SOUTH AFRICA
SPAIN
SRI LANKA
SUDAN
SWITZERLAND
SYRIA
TAIWAN
TANZANIA
THAILAND
TUNISIA
UAE
UGANDA
UNITED KINGDOM
UKRAINE
USA
VIETNAM
YEMEN
ZIMBABWE
TURKEY
1 Continent : AFRICA - 775 MILLION Consumers
1:
2:
3:
4:
5:
6:
7:
8:
9:
10:
11:
12:
13:
14:
15:
16:
17:
18:
19:
20:
21:
23:
22:
24:
25:
26:
27:
28:
29:
30:
31:
32:
33:
34:
35:
36:
37:
38:
39:
40:
41:
42:
43:
44:
45:
47:
46:
49:
50:
51:
52:
53:
54:
55:
56:
57:
58:
59:
60:
61:
62:
63:
64:
65:
66:
67:
68:
69:
70:
48:
Distribution of Export to Africa (Directory) in all over Africa
ADVERTISERS FROM MIDDLE EASTADVERTISERS FROM ASIA
ADVERTISERS FROM EUROPE
( 2003 - 2017 )
SRILANKA
90%
45%
CHINA
RUSSIA
INDIA
PAKISTAN
BANGLADESH
12%
15%
35%
22%
10
200
300
400
500
600
700
800
EGYPT
UAE
TURKEY
SAUDI ARABIA
QATAR
OMAN
LEBANON
KUWAIT
IRAN
BAHRAIN
10 20 30 40 50 60 70 80
AUSTRIA
BELGIUM
FRANCE
GERMANY
GREECE
UK
NETHERLANDS
POLAND
SPAIN
ITALY
ADVERTISERS STATISTICS
15%
SUDAN
25%
TANZANIA
78%
EGYPT
48%
MOROCCO
100%
SOUTH AFRICA
35%
ETHIOPIA
55%
KENYA
17%
UGANDA
ADVERTISERS FROM AFRICA
ADVERTISERS FROM FAR EAST40%
CHINA
18%
HONG KONG
8%
JAPAN
23%
MALAYSIA
7%
KOREA
20%
SINGAPORE
24%
THAILAND
16%
TAIWAN
2000 to 2015
World Bank’s 2015
2005 to 2016
GDP in 2015, roughly
Compounded annual real GDP growth, 2000 - 2016*
52 million in 2015
8%
2010 5%
OIL
10%GOLD
40%
CHROMIUM
84%PLATINUM
88%
FOUR COUNTRIES BY THE NUMBERS
2016 Population in Millions
Average Annual Population Growth 2003 - 2016
2016 Gross National Income Captial
ALGERIA
40KENYA
46SOUTH AFRICA 53
NIGERIA178 NIGERIA178
ALGERIA
1.5%KENYA
2.6%SOUTH AFRICA 1.2%
NIGERIA178 NIGERIA2.4%
ALGERIA
$4,420KENYA
$760SOUTH AFRICA $5760
NIGERIA178 NIGERIA$1190
2001
35%
2016
43%
Percentage of African Household with discretionary Spending Power
20
1432.2
5.33.8
3.3
5.4
13.4
PERCENTAGE BY REGIONGLOBAL IMPORTER’S
JAPAN OTHERASIAPACIFIC
EC
NARF
GERMANY
UKOTHEREUROPE
NITALACI RE
MA
AFRICA
EAST AFRICA TRADEWITH FOREIGN COUNTRIES
INCREASE BY 43.5%
BEAUTY & FASHION 19%
AUTO PARTS 22%
ELECTRICAL & LIGHTS 16%
BUILDING & CON 28%
BEAUTY & FASHION
ELECTRICALELECTICAL & LIGHTING
DEMAND OF FOLLOWING MAJOR SECTORS IN AFRICA
Automotives Auto Spare Parts & Accessories (New & Used)
Car Care Products Tyres Bearings
Oils, Lubricants Aviation & Transportation Equipments Greases
Auto Paints & Auto Glass etc.
AUTO & PARTS
Food & Catering Equipments and Machinery Beverages, Agricultural & Dairy Products Packaging Machinery, Food Labeling Machines Kitchen & Home Appliances, Woven Sacks, Plastic Bags
Flexible Packaging, Corrugated Packaging Fast Foods, Hotel Products, Fresh Frozen & Canned Foods
AGRI & FOOD
Building & Construction Materials Aluminium & Steel, Blinds
Glass, Door & Window Ceramics, Marble, Tiles, Granite Electrical & Lighting products Cables, Wires, Fasteners, Carpets Heating, Generators
PVC, HDPE Pipes Sanitary Ware & Bathroom Fittings
BUILDING & CONSTRUCTION
Raw Material, Branded & Used Machinery etc.
Fashion, Textiles and Supporting Industries such as Garments Fabrics, Men & Women wears, Children Readymade Garments
Leather & Leather Products
Perfumery, Cosmetics, Bags, Watches, Imitation Jewelry Branded and Non-Branded Fashion Products
ELECTRICALELECTICAL & LIGHTING
Lighting-Lamps, Accessories & Controls
Air Filtration & Quality Sensors Alarm & Central Control Systems
Cable Management Systems, Connectors & Sockets
Indicators & Insulating Materials Electrical Instrumentation, Test & Distribution
Pressure Sensors
Industrial & Power Automation Motor Control Center
BEAUTY & FASHION
AGRICULTURAL FOOD,DRINK, PRINT & PACKAGING
TEXTILES, BEAUTY,COSMETICS, PERFUMES &LEATHER PRODUCTS
AUTOMOBILE PARTS &GARAGE EQUIPMENTS
ELECTRICAL MOTOR CABLE &GENERATOR TECHNOLOGIES
BUILDING CONSTRUCTION,SANITARY, HARDWARE,TOOLS & TILES
FOOD & PACK 32%
www.africantradefairs.com
OCT 2003 APRIL 2004 FEB 2006
SEP 2011JAN 2011
FEB 2008OCT 2007JUNE 2007
NOV 2006
OCT 2008
JAN 2016
JUNE 2013FEB 2012FEB 2010
JAN 2017MAR 2015JUNE 2014
FEB 2009
SEP 2017
JULY 2006
ISSUE - 1 ISSUE - 3 ISSUE - 9
ISSUE - 23ISSUE - 22
ISSUE - 15ISSUE - 14 ISSUE - 13
ISSUE - 11
ISSUE - 17
ISSUE - 32
ISSUE - 25ISSUE - 24ISSUE - 20
ISSUE - 33ISSUE - 31ISSUE - 27
ISSUE - 18
ISSUE - 34
ISSUE - 10
EXPORT TO AFRICA (Directory) JOURNEY FROM 2003 TO 2017
31st