why thought leadership is important for recruitment consultants
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If you had told me ten years ago I would be writing about, Thought Leadership and how to be an exceptional biller I would have thought you were barking mad!TRANSCRIPT
Why Thought Leadership Is Important For Recruitment Consultants
GSR2R
Why Thought Leadership Is Important For Recruitment Consultants
If you had told me ten years ago I would be writing about, Thought Leadership and how to be an exceptional biller I would have thought you were barking mad!
Yet that is exactly what I am doing as wefocus on establishing ourselves as Thought Leaders in our own rec to rec industry.
Confused? Wondering what the heck I am talking about? Let me explain.
The recruitment industry is changing.
Like many otherbusinesses, in thenew economy, if youwant to stand out fromthe noisy crowd youhave to do just that; stand out.
Why Thought Leadership Is Important For Recruitment Consultants
Why Thought Leadership Is Important For Recruitment Consultants
The easiest way is to become the recognised expert in your field.
As the famous marketing genius Seth Godin says we all crave ‘leadership’ from confident people that ‘know their stuff’.
Logically then; demonstrating your expertise is a great way to get the ball rolling.
Thought leadership is important in any environment and especially when it comes to B2B (business to business) ‘selling’ which; at its basic level is what recruiting is all about.
To put it an easy way; Thought Leadership is simply about becoming an authority on relevant topics that your audience needs answers to.
Why Thought Leadership Is Important For Recruitment Consultants
In other words their problems and issues. For instance let’s say you area retail recruiter.
Who do you want tostand out to and how?I would suggest both yourcandidates and clients.
Why Thought Leadership Is Important For Recruitment Consultants
Demonstrating your knowledge of the current retail environment and what is happening brands you as an expert.
Sharing ideas and suggestions on influence and personal branding makes you the friend of every nervous candidate.
Let me share an example for you of how this can work.
Why Thought Leadership Is Important For Recruitment Consultants
One candidate I know who excels in this sector subscribes to all the latest retail industry blogs and newsletters.
She even knows what the current retail sales training trends are.
Do you think she has a thriving desk? Correct.
Why Thought Leadership Is Important For Recruitment Consultants
She is seen as the go to person in that environment and over 60% of her candidate talent pool gets referred into her.
By the way, she has achieved this inless than two years and all shestarted with was a bucket loadof enthusiasm and willingness to learn.
Stop press!
Why Thought Leadership Is Important For Recruitment Consultants
Just in case you have forgotten this one, clients seem to have a sixth sense about which consultants have access to the best candidates.
So cultivating; Thought Leadership will make a difference for you at so many levels.
One of the reasons, Thought Leadership is the buzz word of the moment is because the internet makes it easy.
Why Thought Leadership Is Important For Recruitment Consultants
Today’s world is all about engagement and speaking out.
With social networkingbeing an easy channel touse and with manyrecruitment consultantshaving access to acompany blog page;it means that it doesn’t take much effort to stand out.
Why Thought Leadership Is Important For Recruitment Consultants
So how does it work?
Well, it is all about giving away your knowledge; tweeting, commenting, getting in on the conversation and talking to people-without expecting an immediate return.
Do this consistently and you will start to become visible.
Why Thought Leadership Is Important For Recruitment Consultants
Remember, though the movies might try and persuade us otherwise, there is no such thing as an overnight sensation.
It could take months to establish yourself as the ‘go to’ person in your sector.
Be patient because it is so worth the wait. Think of it like training for a marathon or learning a new skill. It will take time and the rewards are most certainly worth it.
Why Thought Leadership Is Important For Recruitment Consultants
GSR2R
http://gsr2r.com