Why things go viral, internet i fokus, by Daniel Melkersson.

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Post on 01-Jul-2015

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A talk about why things go viral, by Daniel Melkersson.

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  • 1. Why things go viral

2. Silver Sands A-sportsLurvig production Daniel Melkersson 0739-606140 daniel@pinmeto.com linkedin.com/in/danielmelkersson 3. 1.Social Currency 2.Triggers 3.Emotion 4.Public 5.Practical Value 6.Stories ! - Jonah Berger, Contagious, why things catch on. 4. Social Currency! Vi bryr oss om hur vi ser ut i gonen p andra, vi vill bli uppfattade som smarta och hjlpsamma.! ! ! ! 5. Social Currency! Insiderinfomation. 6. Social Currency! viralnova.com 7. Triggers! Top of mind makes tip of tongue. 8. Triggers! Kitkat anvnder kaffe som trigger. 9. Triggers! Disneyworld eller Cheerios. Vem r mest viral? 10. Trigger! Frn len till storhelgerna till len fr alla helger. 11. Triggers! Tryck ditt budskap p saker som teranvnds ofta av din mlgrupp. 12. Triggers! Poison parasite. 13. Emotions! When we care, we share. 14. Emotion! When we care, we share. 15. Public! If it is built to show, it is built to grow. 16. Public! Social proof, Ju lngre k desto bttre mat.! 17. Public! Sent from my Iphone.! 18. Practical Value! People like to pass on useful things.! ! 19. Practical Value! 8 miljoner visningar p You Tube.! ! 20. Stories! People dont think in information they think in narratives. 21. Stories! Will it blend hade 50 dollar i budget 22. Stories! Sons Of Maxwell, United breaks guitars song 23. Stories! Du r till 92% vad Google och folk sger att du r. 24. 1.Social Currency 2.Triggers 3.Emotion 4.Public 5.Practical Value 6.Stories ! - Jonah Berger, Contagious, why things catch on. 25. CASE! ! Hitta gratis ytor dr din mlgrupp nns samlad. 26. TACK FR MIG! Daniel Melkersson 0739-606140 daniel@pinmeto.com linkedin.com/in/danielmelkersson