why the fly? horse fly bird cat dog goat cow spider fly spider bird cat dog goat cow horse
TRANSCRIPT
Why the fly?
Horse
FlyBi
rdCat
Do
gGoat
Cow
Spider
Fly
Fly
Spider
Spider
Bird
Bird
Cat
Cat
Dog
Dog
Goat
Goat
Cow
Cow
Horse
Hor
se
Why the campaign?
And why now?
Heroin
Cases
Analyze
d by
County
…
Multijurisdictional Counterdrug Task Force Training
12
DOJ Media Campaign• Crime lab submissions up x4 since 2006• Teens trying heroin up ˃300% since 1995• More than 75% who try heroin will use again• Campaign:
– aimed at young people– goal is to raise awareness of heroin’s destructive
power; prevent first time use– one small decision can quickly spiral out of control– resources available for parents, educators, &
community advocates as well, both online and in print form
Interactive website…
Facts
Testimonials
Downloadable Campaign Materials
Advertisements
Resources
www.doj.state.wi.us
Faces of heroin use…
DOJ Grants
• Four Grants• Up to $25,000• Awarded to
– Green Bay PD– Dane County Narcotics and Gang Task Force– Sheboygan Police Department– Wausau Police Department
Green Bay PD
• Awarded $25,000• Organized
representatives from:– Schools– Businesses– Government agencies– Law Enforcement– Judiciary
– Treatment providers– DOC– Politicians– EMS
• Four pillar approach:– Prevention -Treatment– Enforcement -Harm Reduction
• Funds being used to hire Facilitator who will:– develop/implement comprehensive/multi-d
approach– ID gaps in services and areas of overlap– coordinate action among subcommittees
Green Bay PD
DCNAG TF
• Requested $25,000• Coordinated effort (similar to GBPD)• Areas of focus ID’d:
– Reducing Access– Reducing inappropriate prescription use– Improving OD intervention– Early intervention drug treatment– Integrate recovery with Mental Health Care and
Substance Abuse Prevention
Sheboygan PD
• Requested $17,000• “Multi-disciplinary collaborative approach” to
mitigate heroin issues– Previously mentioned orgs but also faith-based
• Increase awareness; identify service gaps• Funds will hire facilitator, develop website,
produce brochures
Wausau Police Department
• Requested $25,000• “Pushback Against Drug Abuse” campaign• Partnership of 250 people and orgs• Have ID’d 2000 households in high risk
neighborhoods– Substance abuse most likely to occur– Intend to raise awareness and reduce burden of
substance abuse
• Funds will be used to:– Create educational/outreach materials– Send Wausau POs to schools/youth orgs/business
groups/community members to conduct Drug ID training
– Hire a facilitator
Wausau Police Department
theflyeffect.comFor more information about this campaign,
please contact the Wisconsin DOJ at 608-266-1221 or go online:
www.doj.state.wi.us