why sustainability matters at dow chemical and the human element
TRANSCRIPT
Bringing the Human Element to Life:Why Sustainability at Dow Matters
Julie Fasone HolderThe Dow Chemical Company
“The value of ‘intangible’ assets — everything
from skilled workers to patents to know-how —
has ballooned from 20% of the value of
companies in the S&P 500 to 70% today.”
An enabler for supporting long-term value creation andeconomic performance
A catalyst for product innovation and development ofnew markets
A rallying cry for strengthening employee commitmentand recruiting new talent
Why Does Sustainability Matter at Dow?
Setting the Standard
2005 Sustainability Goals
“Do less bad”
Do more with less
Eco-efficiency
Energy efficiency
Success
What We Achieved: Tremendous Impact
Saved $5 billion on an investment of $1 billion in technologyand processes
Reduced solid waste by 1.6 billion pounds –enough to fill 415 athletic fields one meter deep
Reduced waste water by 183 billion pounds –enough water usage for 170,000 U.S. homes for one year
Saved 900 million BTUs of energy –enough to power eight million U.S. homes for one year
2015 Sustainability Goals – We Can Do More
“Do less bad”
Do more with less
Eco-efficiency
Energy efficiency
Success
“Do more good”
Relationship with localcommunities
Product stewardship andinnovation
Impact on the world
Significance Local
ProductGlobal
At Dow, sustainability is about ourrelationship with the world and how we
contribute to solving its many challenges.
Our perspective changed . . .
Bringing the Human Element to Life
Reputation from the Inside Out
Builds pride andcommitment to Dow
Educates employees about2015 Sustainability Goals
Motivates employees to livethe brand promise
Our “I am the Human Element” program shares stories of Dowemployees who embody the spirit of the Human Element
Where we stand and what we are working for; Ifeel a bit taller. Tremendous … This makes meproud to work at Dow.
Dow Employee
I have never been so excited about Dow inmy last 30 years of employment. Bravo!!!!
Dow Employee
I just saw the ad on TV about the humanelement. I teach high school chemistry andwould like to know if it would be possible toget a copy of this ad.
I found it powerful and thought provoking forclasses; science and society beautifullyunited.
Ann Paige, Chemistry Teacher
American business knows something the vicepresident needs to find out.
Conservation is about efficiency, aboutdoing more with less, not doing less withless. Companies like GE and Dow Chemicalhave made major efforts to improve energyefficiency, and they’ve seen majorimprovements in their bottom line.
Senator Hillary Clinton
The vision to dream big, the passion to commitand the courage to be judged.
Reputation Is both Doing and Telling
Touching heartsand minds
Rising to society’sexpectations
Differentiatingourselves
New technology to remove specificimpurities in water
Economically viable desalinationtechnology
Increasing efficiency in communitywater systems through innovativematerials
Lower cost technologies andbusiness models for managementof municipal water supplies
Providing Safe, Sustainable Water Supplies
Investments in R&D
$100 million investment in solartechnology
Reduction of CO2 and GHG
Renewable energy
Energy efficiency
Commitments on Climate Change
Is It Working?
RecommendDow stock toa friend
4.00
4.50
5.00
5.50
6.00
6.50
2007
2006
2007
2006
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2006
Support Dowas a businessin theircommunities
DefendDow’sreputationto a friend
2007 SOME EXPOSURE to the campaign (45% of influentials)
