Don Day/KTVB News Group

Boise, Idaho

And who are you? Internet Sales & Product Manager

KTVB News Group But before that…

Website content managerTV news producerOn-air reporterEtc.

Borah High School Senator

One way publishing cycle

The Old Way

Circular publishing cycle

Evolved

Circular publishing cycle

Evolved

Where to start? Add an online editor position

Like a traditional page editor, geared toward the website

Change everyone’s roles and responsibilities to include online

Change your paradigmMake the newspaper a “best of” of your

website Post online FIRST!Update as often as possible

At least weekly, if not daily or every other day

Why is this imperative?There are no more linear news

organizationsStudents must understand multi-mediaWant a straight newspaper or TV job? Good

luck.Audiences demand it

Time out

Make an investmentBuy a URL and hostingURL: $12 a year through GoDaddyDomain: $11/month through Yahoo

Total yearly spend: $144 Install WordPress

Free, open source, adjustable, flexible Google “WordPress magazine theme”

Outsource… schoolnewspapersonline.com ($600 to start, $200 per year)

Make it happen

What to put online? Umm… everything News stories Feature items Photos! Video? (YouTube, Vimeo) Sports recaps and scores Schedules School announcements?

Something happening?Fire alarm… evacuation… something else?

Post it ASAP!Start with what you know and buildTake a photoBe current

Breaking News

The paper… or the website? Both

The newspaper should reflect the best work you’ve done throughout the month

You may have to adjust your expectation for the printed version

Fewer pages, shorter stories

What’s more important?

All phases are still important Don’t forget to critique!

Remember our cycle?

FacebookCreate a fan pageAdd staffers as admins Invite your existing FB friends to be fans of

the pageCreate a URL (i.e.

Facebook.com/BorahSenator) Promote in the paper, with posters in school, etc.

Post photos, info and feed updatesLink to content on your websiteTease to upcoming editions

Social Media

Try stuff. If it doesn’t work… try other stuff

Don’t be afraid to fail!“Failure” gets a bad rap… It’s one of the coolest things you can do!The more you fail… the more you learn

Fail into it

Raise your newspaper rates Accept inserts? Charge more. Put ads on the website: bundle them

with print adsMake advertisers take them!Remind them that they can write off the ad

dollars

How do we pay for this?

Change your publishing cycle Serve your audience Rejigger your staff Try to fail Bundle ads Have fun

So…