why social media is vital for corporate social responsibility
DESCRIPTION
A brief presentation on the use of social media, particularly blogging and crowdsourcing, for CSR.TRANSCRIPT
Yianni Garcia , #digitalmarketing , #communitymanager , @mcgrawhillcos
corporate social responsibility , #socialmedia
Monday, October 25, 2010
“There was a time when we only focused on reducing own environmental footprint. Today, we look for ways to help reduce CO2 emissions across the board, and we do that by talking with our stakeholders individually through social media.”
Michael JacobsonIntel’s Director of Corporate Responsibility
Monday, October 25, 2010
1/3 Fortune Global 100 Companies have active corporate blogs.
7 Average number of blog posts per month.
8Average Number of blogs per company in the U.S.
Corporate blogs tend to be accessible from a single page on the company website, providing a consistent look and tone of the blogs, even if the subject matter of the blogs varies.
Monday, October 25, 2010
Monday, October 25, 2010
Intel Blog receives15,000 average unique monthly visitors
Meaning... Consumers are actively seeking CSR information beyond annual CSR reports.
Intel’s approach:
1. Robust websites dedicate to CR report2. Extend message by blogging about CSR3. Open communication with stakeholder4. Gather insights and trends via blogsphere
Monday, October 25, 2010
Intel Blog receives15,000 average unique monthly visitors
Meaning... Consumers are actively seeking CSR information beyond annual CSR reports.
Intel’s approach:
1. Robust websites dedicate to CR report2. Extend message by blogging about CSR3. Open communication with stakeholder4. Gather insights and trends via blogsphere
Monday, October 25, 2010
Perhaps we can do more...
Monday, October 25, 2010
Two-thirds of American new media users feel they can influence business practice by voicing their opinions online, according to the 2009 Cone Consumer New Media Study. 79% of the participants of this study felt more inspired to support a cause through new media when they had the opportunity to choose which issue a company will support
Crowdsourcing CSR Ideas
Monday, October 25, 2010
Monday, October 25, 2010
Monday, October 25, 2010
Monday, October 25, 2010
Monday, October 25, 2010
Monday, October 25, 2010
Monday, October 25, 2010
Thank YouMonday, October 25, 2010