why social media is critical for your business
TRANSCRIPT
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Why Social Media is Critical for Your Business
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times have changed
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old marketing tactics
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new marketing tactics
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So what’ssocial media?
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“THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS, SOCIAL COMMUNICATION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEO AND AUDIO.”
Wikipedia.com
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But, their customer service
sucks!
Yeah, this product really
works!
I got great results!
Totally.
aka: people having conversations online
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Share and Enjoy:
It’s also an UMBRELLA term for;Social bookmarking, networking & news
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And it’s activated by...
• Wikis
• Blogs
• Forums
• Video Sharing Sites
• Photo Sharing Sites
• Social Networks
• Review Sites
• Online Chat
• Podcasts
• Virtual Worlds
• RSS
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Which makes it...
Open Inclusive
Transparent
CollaborativeEmpowering
Reciprocal
Authentic
Consumer-Driven
Dynamic
Vigorous
Lively
Sincere
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and NOT...
CLOSED EXCLUSIVECONTROLLEDMESSAGE-DRIVENGET RICH QUICK
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Great but, why should I care?
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It’s an opportunity tounderstand, engage & deliver
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Resulting in more relevant, better developed products or services supported by a foundation of solid customer relationships
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Plus, It’s Growing!
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20,000,000 Professionals
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Over 100,000,000 Users
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4,000,000 Users
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Over 100,000,000 Videos
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Okay, then what’sSocial Media Marketing?
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Social Media Marketing combines the goals of traditional marketing with social media’s virtually unlimited consumer touch points through constant engagement & participation
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2 Main Objectives
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Spread ideas...
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Increase visibility...
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Then what’s my strategy?
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First, listen
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Then, participate
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But, how?
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Build: a Community to host a Discussion
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Create: “expert” Content
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Participate: be Available to give advice and support
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Meet in the Middle: Converse in their realm
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Social Media Marketing
Best Practices
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Consistency
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Participation
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Transparency
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CISCO 12 Corporate Blogs
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COMCAST Micro Blogging Customer Support
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ADOBE Bookmarking Tutorials
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APPLE Faceboook Group for Students
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ACURA Desktop Widgets for Traffic
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ALLTOP YouTube for How-To Videos
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Thank You!Converse with Me
Website:Email:Twitter :
Barbragago.comBarbraGago@Gmail@BarbraGago