why small businesses need a website and social media program
TRANSCRIPT
Why Small Businesses Need a Website and Social Media Program
George Sloane MBA, MS
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Social and Economic Changes
• Competitive Intensity– More Competitors Vying for Your Customer’s Dollar
– Big or Small-- The Other Guy Won’t Quit
• Consumers More Demanding– Consumers Have High Expectations of Products and Services
– Times are Tough, a Buyer’s Market Exists Right Now
• People are Connected– Smart Phones and Tablets are Everywhere
– People Use Them to Make Buying Decisions
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Which Small Businesses?
• Professionals– Doctors, Lawyers, CPAs
• Tradesmen– Contractors, Plumbers, Electricians
• Retailers
• Restaurants
• Service Providers
It’s Not Just for Major Corporations!
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Some Old Ways to Get Business
• Selling– Personal
– Outbound
• Advertising– Newspaper
– Broadcast
– Direct Mail
– Yellow Pages
• Referrals– Happy customers
– Word-of-Mouth
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A New Approach?
• What if One Tool Could Do All?– Selling
– Advertising
– Referrals
– And More . . .
• What if it was More Cost Effective?
• What if This Program Worked 24/7?
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Solution: Website and Social Media
• Modern Website– Photos and/or Videos– Downloadable Files– External Links– Contact Interface
• Social Media– Twitter– Facebook– Google+– YouTube– Pinterest– Vine– LinkedIn
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Why a Website?
• A Modern Website Can:– Act as a Sales Brochure– Replace Advertising
• Print Ads
• Yellow Pages
• Broadcast Media
– Be a Destination for Connecting with Customers– Share Tips, Ideas, and Information– Make Sales 24/7 365 Days Per Year
• Order Taking and Purchases
• Seek or Provide Quotes
– Be Affordable and Measurable
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Why Social Media?
• A Social Media Program Can:– Sell You and Your Product or Service– Showcase Your Expertise– Promote you Business, Product, or Service– Build Your Customer’s Loyalty to You– Allow Customers to Talk About Your Business
• Referrals
• Testimonials
• Feedback
– Brand Your Business, Product, or Service– Be Affordable and Measurable
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How to Start?
• Identify a Professional Team
• Determine Objectives
• Build the Website
• Setup Social Accounts
• Develop Content
• Implement Program
• Evaluate and Adjust
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For More Information:
• Need Help? Contact George Sloane:– Email: [email protected]
– Website: AnalyticsDesignGuy.com
– Twitter: @TheRealGSloane
– Linked In: http://www.linkedin.com/pub/george-sloane/49/720/94a
– Google+: https://plus.google.com/106321626989410967132#106321626989410967132/posts
– Facebook: https://www.facebook.com/george.sloane.56
Thank You.
Why Small Businesses Need a Website and Social Media Program
Copyright George Sloane All Rights Reserved