why simple is beautiful

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Why Simple is Beautiful Elekta.com and Magnolia- CMS

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Post on 28-Nov-2014

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Webinar slides to present why rapidly-expanding global pioneer in human care, Elekta, chose Magnolia CMS over their previous proprietary and Gartner Magic Quadrant Web CMS.

TRANSCRIPT

Page 1: Why simple is beautiful

Why Simple is Beautiful

Elekta.com and Magnolia-CMS

Page 2: Why simple is beautiful

Today’s Speakers

Andrew RodgersMgr, Global Web, Elekta

Greg GillespieEditor-in-Chief

Health Data Management

Tobias MullerWebmaster, Elekta

Page 3: Why simple is beautiful

Who Are We? Vilka är Vi?

• Elekta is a company of 4000 Employees worldwide, but we still maintain a family owned company attitude

• Elekta is a human care company pioneering significant innovations and clinical solutions for treating cancer and brain disorders.

• We are a B2B Company

• Headquarters are in Sweden, but we are active in almost every country in the world.

• Most famous product is the Gamma Knife – used to treat brain tumors without the need for surgery

Page 4: Why simple is beautiful

Why did we need a new CMS

• Our existing CMS was almost 5 years old

• It was patched and upgraded

• Not flexible enough for our needs

• Proprietary, custom software

• Poor Customer Support

• Limited Support

• Costly

Page 5: Why simple is beautiful

Task

• Looking for a new CMS to suit our business needs

• Global meeting to discuss what was needed

• Discuss Core requirements

• Advancements over current features

• Future proofing

Page 6: Why simple is beautiful

What did we need?

• Ability to edit the look and feel from Templates & CSS

• Ability to use HMTL5, jQuery, sexy code!

• Must Integrate with CLM (Salesforce.com)

• Integration with approved software – Newsletters, SEO Software, Survey Tools

• The new site needed to be flexible, scalable, upgradable and stable

• We needed better quality support

Page 7: Why simple is beautiful

New Features

• Elekta.com needs to be seen as a leader

• Our SEO efforts are outweighing the competition, but we needed top quality landing pages for Marketing Campaigns

• We need to measure metrics for Business Units

• We will finally be able to have a complete closed loop marketing campaign

Page 8: Why simple is beautiful

Why Magnolia

• We had a laundry list of features broken down into 3 groups

• Must have, standard features & would love to have

• Using this criteria we evaluated and test ran many CMS

• Sitecore, Drupal, Joomla, TYPO3, CMS3, DynamicWeb, WebGUI, Magnolia, etc.

• Magnolia beat out the competition for many reasons.

Page 9: Why simple is beautiful

Magnolia

• Less expensive than current solution, but one of the most expensive of CMS tested

• Team had very strong Java Programming Skills

• Shell Access, Sandbox, SSL, Versioning, Support, Mass Uploads, Workflow Engine, FTP, RSS, WebDAV, Community forums and support, etc.

• Overall it won on the following topics – Good Security, Support, Performance, Ease of Management, Interoperability, Flexibility

• We did not need commerce modules nor did we need a bloated CMS full of features that where not required.

Page 10: Why simple is beautiful

How are we using Magnolia

• First and foremost, our corporate website

• RSS Feeds to populate regional sites, Social Media Sites

• Integrate with PRNews Wire, Cision, WayMaker – Investors and Corporate Communications

• Mapping – API with Salesforce.com CLM

• Proof & Wavelength – Automated Display DB of documents

• Personalized login for contributors

• Unique Campaign Landing pages

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How are we using Magnolia cont….

• How has simplicity paid off for Elekta – no crap code

• Easy UI for contributors, IT setup & deployment

• Open source, works with the technology we have

• IT skill set was already there

• Backup was easier, now using cloud backup

• APIs easy to write

• RSS feeds are bountiful

Page 16: Why simple is beautiful

Finale

• Rather than having a software supplier we wanted a solution provider and partner

• We value community and understand the importance of communication with peers

• We needed a simple solution to a multi-leveled complex problem

• Magnolia was Simple and Beautiful

Page 17: Why simple is beautiful

Questions?

Andrew - Elekta Greg - HDM

Tobias - Elekta