why simple is beautiful
DESCRIPTION
Webinar slides to present why rapidly-expanding global pioneer in human care, Elekta, chose Magnolia CMS over their previous proprietary and Gartner Magic Quadrant Web CMS.TRANSCRIPT
Why Simple is Beautiful
Elekta.com and Magnolia-CMS
Today’s Speakers
Andrew RodgersMgr, Global Web, Elekta
Greg GillespieEditor-in-Chief
Health Data Management
Tobias MullerWebmaster, Elekta
Who Are We? Vilka är Vi?
• Elekta is a company of 4000 Employees worldwide, but we still maintain a family owned company attitude
• Elekta is a human care company pioneering significant innovations and clinical solutions for treating cancer and brain disorders.
• We are a B2B Company
• Headquarters are in Sweden, but we are active in almost every country in the world.
• Most famous product is the Gamma Knife – used to treat brain tumors without the need for surgery
Why did we need a new CMS
• Our existing CMS was almost 5 years old
• It was patched and upgraded
• Not flexible enough for our needs
• Proprietary, custom software
• Poor Customer Support
• Limited Support
• Costly
Task
• Looking for a new CMS to suit our business needs
• Global meeting to discuss what was needed
• Discuss Core requirements
• Advancements over current features
• Future proofing
What did we need?
• Ability to edit the look and feel from Templates & CSS
• Ability to use HMTL5, jQuery, sexy code!
• Must Integrate with CLM (Salesforce.com)
• Integration with approved software – Newsletters, SEO Software, Survey Tools
• The new site needed to be flexible, scalable, upgradable and stable
• We needed better quality support
New Features
• Elekta.com needs to be seen as a leader
• Our SEO efforts are outweighing the competition, but we needed top quality landing pages for Marketing Campaigns
• We need to measure metrics for Business Units
• We will finally be able to have a complete closed loop marketing campaign
Why Magnolia
• We had a laundry list of features broken down into 3 groups
• Must have, standard features & would love to have
• Using this criteria we evaluated and test ran many CMS
• Sitecore, Drupal, Joomla, TYPO3, CMS3, DynamicWeb, WebGUI, Magnolia, etc.
• Magnolia beat out the competition for many reasons.
Magnolia
• Less expensive than current solution, but one of the most expensive of CMS tested
• Team had very strong Java Programming Skills
• Shell Access, Sandbox, SSL, Versioning, Support, Mass Uploads, Workflow Engine, FTP, RSS, WebDAV, Community forums and support, etc.
• Overall it won on the following topics – Good Security, Support, Performance, Ease of Management, Interoperability, Flexibility
• We did not need commerce modules nor did we need a bloated CMS full of features that where not required.
How are we using Magnolia
• First and foremost, our corporate website
• RSS Feeds to populate regional sites, Social Media Sites
• Integrate with PRNews Wire, Cision, WayMaker – Investors and Corporate Communications
• Mapping – API with Salesforce.com CLM
• Proof & Wavelength – Automated Display DB of documents
• Personalized login for contributors
• Unique Campaign Landing pages
How are we using Magnolia cont….
• How has simplicity paid off for Elekta – no crap code
• Easy UI for contributors, IT setup & deployment
• Open source, works with the technology we have
• IT skill set was already there
• Backup was easier, now using cloud backup
• APIs easy to write
• RSS feeds are bountiful
Finale
• Rather than having a software supplier we wanted a solution provider and partner
• We value community and understand the importance of communication with peers
• We needed a simple solution to a multi-leveled complex problem
• Magnolia was Simple and Beautiful
Questions?
Andrew - Elekta Greg - HDM
Tobias - Elekta