why should you get online, now! aryans group of colleges
DESCRIPTION
Why should you need to get your business online presentation for Aryans group of collegesTRANSCRIPT
Why Should You Get Online?
India is the 3rd largest Internet user market
137 Million
internet users
At 120M+ users, online users represent the strong purchasing class
21%Penetration
7%Penetration
2 Billion internet users in the world
Source: IWS, ETForecasts, BCG Report, Sept 2010; Emerging Markets – BRIC+Indonesia
88%
Growth
40% of the planet will be online by 2015
15%
Growth
Emerging markets will primarily drive the growth
20X growth in India search queries the last 5 years
Increasing affinity towards the web
Social network users (% of internet users)
69% India
12cr Internet users (2012) , 30cr Internet users (2015)
3rd largest Internet market globally
5cr Mobile Internet users
30% media time on Internet!
30K cr Ecommerce
India is the 3rd Largest Internet Market!
Digital is changing customers’
purchasing decisions …
…and the way
they engage with a brand
Your Competitors are already here
How Can Google Help?
9
India Benchmark Study | May 2008 | N = ranges from 512 to 734 | Google India, Netpop Research LLC
53%12%
11%9%
INTERNET
NEWSPAPERS
FRIENDS
STORES
Where do you go to learn about new products/ services?
Worlds No 1 Search Engine
50% would rather give up their TV instead of their smartphone and more than half say their smartphone is more entertaining than TV
50% would rather give up their TV instead of their smartphone and more than half say their smartphone is more entertaining than TV
80% use mobile search daily higher than USA, UK, Japan, France, and Germany. 80% use mobile search daily higher than USA, UK, Japan, France, and Germany.
Mobile is big locally
Source: Our Mobile Planet, Ipsos & Google, July 2011
There’s a Lot of Information Out There…Over
2 billion searches per day
48 hours of video
uploaded to YouTube every
minute
Mobile search traffic has
increased 5X in the past 2 years
Over 4 billion YouTube video views per day
AdWords advertisers in over 190 countries
and 41 languages
Google Display Network reaches nearly 80% of all
Internet users
Get in touch & Get Online, Now!