why review your branding?

13
Why would a successful university review its brand?

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Post on 29-Nov-2014

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Looking at why branding is important to HE

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Page 1: Why Review Your Branding?

Why would a successfuluniversity review its brand?

Page 2: Why Review Your Branding?

Top 10 UK research-intensive university 

Member of the Russell Group

Page 3: Why Review Your Branding?

However, market research undertaken by the University

of Southampton showed public perception did not

reflect this.

Page 4: Why Review Your Branding?
Page 5: Why Review Your Branding?

The brand is not the logo.

Page 6: Why Review Your Branding?
Page 7: Why Review Your Branding?
Page 8: Why Review Your Branding?
Page 9: Why Review Your Branding?

“Universities are not very good at selling themselves because

they have never had to.”Chapleo, C. 2007 Barriers to brand building in UK universities

Page 10: Why Review Your Branding?
Page 11: Why Review Your Branding?
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Page 13: Why Review Your Branding?

One in five postgraduates that declined a place at this university

did so because of its perceived reputation and prestige in

comparison to other institutions.Source, 2008 Postgraduate online survey - University of Bath