Brand AwarenessWorkingwith Top Agents

In Business for Yourself

not by YourselfMore Business

World-class Training & Support

RE/MAX: The Innovators

3

Outstanding Agents

4

RE/MAX Around the World

5

Marketing

6

Training: RE/MAX University

8

RE/MAX Technology

10

Connecting

11

Niches: Luxury, Commercial

12

Community Involvement

13

Maximize Your Career

14P R E M I E RM A R K E TP R E S E N C E

®

Contents

TECHNOLOGY

The RE/MAX Value Proposition

A Powerful BraNdWith billions of dollars invested building the brand over 37 years, the name RE/MAX has become synonymous with quality in real estate.

Home of the Top PrOduCErsRE/MAX was designed to attract top agents who want to be associated with the best sales team in town and who value the professional image that RE/MAX represents. RE/MAX Sales Associates thrive on the energy, talent and production of their colleagues.

Premier Market PrEsENCEIt’s been true since 1997: Nobody in the world sells more real estate than RE/MAX. RE/MAX is No. 1 in hundreds of markets, large and small, across North America and is gaining inroads around the globe. Don’t you want to be with the market leader?

Online Lead GENEraTiONMillions of potential customers visit remax.com, and when they request information on a property, they are connected directly to a RE/MAX Associate with no referral fee to the Associate from RE/MAX International.

Stability of MaNaGEMENTRE/MAX is owned and operated on a day-to-day basis by its founders, Dave and Gail Liniger, just as it has been for 37 years. This gives RE/MAX stability and continuity of leadership.

World-Class EduCaTiON and TraiNiNGRE/MAX University is a dynamic, multimedia educational platform that provides on-demand training on Associates’ computers or mobile devices. Through RU, they can take designation courses, complete continuing education requirements and receive training on virtually every facet of real estate productivity.

Contributing Editors: Kevin Doll, Andrew Gmerek, Amanda Okker, Rob

Selleck, Phil Smith

Graphic Designer: Terri Sidwell

©2010 RE/MAX International, Inc. All rights reserved. The material

herein may not be duplicated, copied or reproduced – in whole or in

part – in any way without written permission. If you own a franchise

affiliated with another organization, this is not intended to offer a

RE/MAX franchise affiliation. It merely provides information about the

RE/MAX organization.

RE/MAX International is an Equal Opportunity Employer and supports

the Fair Housing Act.

Each RE/MAX® office is independently owned and operated.

RE/MAX International, Inc., P.O. Box 3907, Englewood, CO 80155-3907Phone: (303) 770-5531On the Web: remax.com. 091772

All facts and figures in this publication are accurate as of December 2009. Statistics are derived from RE/MAX International unless otherwise noted.

At RE/MAX, innovation doesn’t mean anything unless it leads directly to more transactions and greater control for RE/MAX Sales Associates. That’s why RE/MAX advancement focuses on the following areas:

Building a Brand That Stands for Experience and Results

The RE/MAX Concept has stood the test of time. Founded in 1973, RE/MAX has prospered through eight U.S. presidencies, several recessions and every type of market.

When people think of “RE/MAX” or see the RE/MAX Balloon, they think one thing: “agents with the experience and drive to get the job done – in any market.” Many billions of dollars have been spent driving that message home. Not because somebody thought it sounded good – but because that’s exactly what “RE/MAX” means.

The RE/MAX network’s reputation is paying off more than ever in today’s market, enabling the organization to forge close relationships with major lenders and top government policy-makers to funnel distressed-property leads and listings directly to RE/MAX Associates.

Training That Leads to Closings

RE/MAX launched a satellite television network in 1994 so “training” no longer had to mean “time away from business.”

With advancements in technology, RE/MAX training has evolved and now is online, with HD-quality video, podcasts and webinars

– on demand 24/7. Recent RE/MAX University partnerships with The CE Shop (which offers online CE credit in more than 40 states) and REALTOR® University add even more depth to the training program. Nobody matches the quality, timeliness and accessibility of RE/MAX training.

Professional Designations That Attract Business

In the early 1990s RE/MAX led the industry into the age of buyer agency, helping create the Accredited Buyer Representative

designation, which ultimately became the industry benchmark and one of the National Association of REALTORS’ most widely held designations. Today, RE/MAX is promoting the Certified Distressed Property Expert designation and NAR’s Short Sales and Foreclosure Resource (SFR) certification.

Services That Get Listing Agreements Signed and Offers WrittenIf it doesn’t get an agent nearer to a closing, it doesn’t make the list. Here are a few examples of services that make the cut:

• remax.com (redesigned in 2009, generating an average of 5,600 leads daily, and the first site among all our competitors to include all the listings from thousands of U.S. and Canadian

cities and towns). Through links to office Web sites, RE/MAX listings are displayed in each of the more than 70 countries in which RE/MAX conducts business.

• LeadStreet® (Associates electronically managing leads from remax.com, with no referral fees charged by RE/MAX International)

• RE/MAX Mainstreet® (hosts the network’s powerful, online agent-to-agent referral system)

• RE/MAX University (advanced training on demand 24/7 – as well as in the classroom)

• RE/MAX Design Center (1,500 customizable professional marketing pieces)

• Thousands of hours of video-based training, streaming online, downloadable to personal media players

Why agents Join (and stay):

• High commissions

• Accessible, practical training

• Control over business decisions

• Global agent-to-agent referrals

• Cutting-edge technology

• Advertising that generates business

• The powerful RE/MAX brand

• Growing market share

• 37-year record of stability

Learn More ONLiNE

3

RE/MAX: The InnoVatoRs

www.facebook.com/remax

www.linkedin.com

www.youtube.com/remax

www.twitter.com/remax

www.remax.net

Back to contents page Visit joinremax.com

Why agents Join rE/MaX:• More independence

• A powerful brand

• A stellar reputation

• Working with other top agents

Professional. Respected. Educated. Diverse. Involved. These words describe the typical RE/MAX Associate. No exaggeration.

The best agents in the business are attracted to the education, support and independence of the RE/MAX business model. It’s a case of top producers wanting to work with other top producers. No surprise.

RE/MAX Sales Associates are full-time real estate professionals who are committed to their careers. Some are savvy, highly qualified professionals who enter real estate after successful careers in other fields. Many are industry-shaping elected leaders of real estate’s most prestigious agent associations.

Profile of the RE/MAX Sales Force• RE/MAX Associates live and work in

more than 70 countries, and are fluent in more than 50 languages.

• Combined, they average 13* years of experience.

• 52 percent female and 48 percent male.• They lead the industry in professional

designations.*• They are involved community members, and among the top fund-raisers for Children’s Miracle Network and Susan G. Komen for the Cure®.

(*Based on statistics for U.S. agents)

1980 1990 2000 2010

3,03

5

27,4

23

64,1

28

95,0

00*

1980 1990 2000 2010

365

1,17

6

3,99

3

6,70

0*

Office Growth

Agent GrowthI can’t

imagine why

a good agent

would be

with anyone

else but

RE/MAX. With RE/MAX, great

ideas and positive change resonate

from the top and reverberate from

the bottom. Other companies

approach me all the time, but

RE/MAX is the network of experts.

Other companies don’t have

anything that comes close to the

brand power and awareness of

RE/MAX. I don’t have to explain

which network I work with, because

everyone knows RE/MAX. The

RE/MAX name is a powerful

weapon in the market.

Don MaTHEsON (ABR, CDPE, CLHMS, CRS)RE/MAX Fine PropertiesScottsdale, Arizona

Outstanding aGENTs

*Projected *Projected

4Back to contents page Visit joinremax.com

5

Malta 2003

AROUND THE WORLD

Chile 2003

Venezuela 1998

Uruguary 2008

Argentina 2004

Belize 2001

Costa Rica 1995

Colombia 2009

El Salvador 2006

Ecuador 2008

Guatemala 2002

Honduras 1995

Nicaragua 1998

Panama 2005

Peru 2009

Mexico 1992

United States 1973

Canada 1977

Australia 1996

New Zealand 2003

Singapore 1997

Namibia 2002

Botswana 2003

Mozambique 2006

Zambia 2002

Mauritius 2002

Morocco 2009

South Africa 1994

Guam 2001

India 2009

Bahamas 2009

Aruba 2003

Bonaire 2003

Cayman Islands 1991

Puerto Rico 1992

St. Barthelemy 2004

Curacao 2006

St. Maarten/St. Martin 1993

Turks & Caicos 1993

U.S. Virgin Islands 1989

Antigua and Barbuda 1994

Dominican Republic 1993

Grenada 1994

Jamaica 2009

St. Kitts & Nevis 1995

Trinidad & Tobago 2008

St. Lucia 2007

Montenegro 2007

Netherlands 1998

Norway 2000

Poland 2006

Portugal 1999

Republic of Macedonia 2008

Romania 2006

Serbia 2007

Spain 1994

Sweden 2000

Switzerland 1999

Northern Ireland 1997

Scotland 1997

Wales 2001

Slovakia 2005

Slovenia 2007

United Kingdom 1997

Turkey 1997

United Arab Emirates 2004

Iceland 2000

Austria 1999

Albania 2008

Belgium 2001

Croatia 2004

Czech Republic 2005

France 2005

Germany 1995

Greece 1995

Hungary 2006

Ireland 1997

Italy 1995

Luxembourg 2001

Bulgaria 2005

Estonia 2005

Finland 2006

Latvia 2005

Lithuania 2005

England 1997

Israel 1995

Saudi Arabia 2002

Qatar 2005

Bahrain 2004

Kuwait 2007

Oman 2008

Americas

Caribbean

Europe

Middle East

Africa

Asia/Pacific

Brazil 2009

RE/MAX Around the WOrLdWhat began as a vision 37 years ago is now a global powerhouse in which real estate professionals help families buy, sell or rent in more than 70 countries. By the end of 1973, the year Dave and Gail Liniger founded RE/MAX in Denver, Colorado, the network consisted of 21 Sales Associates. Today, RE/MAX Associates conduct business on six continents. In North America, Europe and South America, RE/MAX has spread to a vast majority of countries.

Nearly 100,000 real estate agents around the globe have reached the same conclusion: To achieve their dreams, they must have RE/MAX on their business cards.

Every time a potential client sees a RE/MAX television advertisement in Portugal, a RE/MAX yard sign in Cape Town, a charity event sponsored by RE/MAX in Melbourne, or RE/MAX signage in sports arenas and playing fields throughout the world, every RE/MAX Associate benefits.

With only a few clicks from the home page, visitors to remax.com can find listings and contact offices and agents in any country in which RE/MAX does business. Or they can directly access Web sites for any RE/MAX region around the world.

In today’s increasingly global marketplace, the RE/MAX agent-to-agent referral system is a significant advantage for RE/MAX Associates.

Identify the perfect agent for your referral, then directly send the Associate an online referral form, with no third-party involvement and no fee charged by RE/MAX International. In short, if you do business across national borders, the best business move you could make may well be coming to RE/MAX.

Back to contents page Visit joinremax.com

The day you join RE/MAX, everybody knows your name. This is the result of billions of dollars invested over the years building the brand and the tens of millions of satisfied customers who’ve been assisted by RE/MAX Associates, cementing the RE/MAX reputation for quality in real estate. RE/MAX advertising embraces a strategic media mix of radio, print, the Internet, sports sponsorships and more. Our consumer Web site, remax.com, generates thousands of leads every day for RE/MAX Associates and offices.

The RE/MAX BaLLOONWhether it’s on yard signs, billboards, television or flying over your neighborhood in the early-morning hours, the

RE/MAX Hot Air Balloon is one of the most-recognized corporate images. Every time consumers see the RE/MAX Balloon, they’re reminded of you.

advErTisiNGAs a real estate professional, you deserve all the support you can get. That means strong traditional advertising and an effective, meaningful Web presence. RE/MAX dominates the industry in U.S. TV Share of Voice, reaching more consumers than all competitors combined.

This builds brand awareness that translates into consumer confidence.The advertising complements Web-based strategies and drives traffic to remax.com, which in turn delivers millions of leads to RE/MAX offices and Sales Associates.

RE/MAX World Long Drive CHaMPiONsHiPThere are few marketing avenues better suited to get a brand name in front of consumers than sports sponsorships. Since 1995, RE/MAX has sponsored the RE/MAX World Long Drive Championship, which features participants from around the globe. The finals are seen annually by millions of people around the world on ESPN and affiliated networks.

RE/MAX GrEENConsumers are going green and so can you, with the RE/MAX Green program. RE/MAX created the program in 2009 to help Affiliates show they’re more than just eco-friendly – they’re eco-knowledgeable. Through the program, RE/MAX Associates have access to eco-training through

MarkETiNGRE/MAX University, the latest RE/MAX Green home page and RE/MAX Green logos and images they can use in their marketing efforts as “Green Specialists.”

U.S. Television advErTisiNG• While most of our competitors have

reduced or eliminated their national TV presence, RE/MAX continues to aggressively advertise across major networks, cable channels and Spanish-language broadcasts.

• Thousands of RE/MAX television commercials air on major network and cable shows, generating more than 1 billion impressions every quarter among adults ages 18+.

U.S. Radio advErTisiNG• RE/MAX radio commercials generate

hundreds of millions of impressions every year.

• RE/MAX radio ads run during the final games of the NCAA Basketball Championship on the Westwood One Radio Network. In addition to RE/MAX commercials, the sponsorship includes frequent mentions of the “RE/MAX Broadcast Center” and the “RE/MAX Outstanding Play of the Game.” RE/MAX commercials have also aired during Sirius satellite radio broadcasts of the games.

• RE/MAX is a sponsor of NFL games on Westwood One Radio Network. During the games, announcers refer to the “RE/MAX Broadcast Studio” and the “Outstanding Play of the Game, brought to you by RE/MAX.”

6Back to contents page Visit joinremax.com

remax.com® and LeadStreet® RE/MAX advertising across all media drives consumers to . Hundreds of millions of impressions are generated online annually. In addition to paid search and search engine optimization campaigns on major search engines, RE/MAX companion banner advertisements have appeared during online programming on NBC.com, Hulu.com and HGTV.com.

As a result, millions of consumers visit remax.com, making it the most-visited Web site of any real estate franchise organization (according to ComScore, Compete.com and Hitwise, October 2009). Any time a visitor to the site requests more information on a property, it automatically generates a lead for a RE/MAX Associate. If it’s a RE/MAX listing, the listing agent receives the lead. If the listing belongs to a competitor, the lead goes to a RE/MAX agent in that market on a rotating basis.

Visitors to remax.com can also search RealtyTrac’s database of more than 1 million foreclosure listings. And Associates can subscribe to receive foreclosure data at a discounted price.

generates millions of leads for RE/MAX Associates – an average of more than 170,000 leads per month. The LeadStreet system has sophisticated tools to nurture leads and ultimately turn them into closed transactions. Among them are several automated drip e-mail campaigns, helping agents stay in touch constantly with their prospective customers – even those who may be months away from closing a transaction.

7

During the RE/MAX television advertising campaign, RE/MAX International CEO Margaret Kelly tells the straight story about the real estate market.

Back to contents page Visit joinremax.com

RE/MAX Working for YOuThe RE/MAX Design Center, available to most RE/MAX Associates around the world at no additional cost, is like having a graphic designer on your staff – available 24/7. Create professional promotional and marketing materials by choosing from more than 1,500 templates of postcards, flyers, Web commercials, virtual tours, newsletters, slideshows, e-cards and more.

The Design Center is available to Associates in the Arabian Peninsula, Australia, much of Canada, Caribbean, Chile, Europe, Guam, New Zealand, Singapore, South Africa and the United States.

At RE/MAX, you’ll be challenged to maximize your potential and skills while working among the industry’s most talented and knowledgeable real estate professionals. Whether you’re a motivated newcomer or a seasoned veteran, you won’t find more opportunities anywhere else to expand your expertise.

The mission of RE/MAX University, the RE/MAX network’s multimedia, on-demand training program, is to provide you with the most convenient, most affordable and most valuable training and tools in the marketplace.

Your training options at RE/MAX are virtually limitless. You can choose from streaming video, webinars, classroom sessions, training on demand and podcasts. And with access to strategies from the industry’s top coaches and professionals, you’ll learn something new at every turn.

RE/MAX University’s television

component began in 1994 as a satellite network. With technological advances, it has now evolved into an Internet delivery to television service featuring hundreds of educational and motivational programs – all available 24/7 to Associates around the world.

Training ON dEMaNdGet your training when and how you want it. RE/MAX University’s on-demand training program is evolving from streaming video to broadcast-quality programs suitable for any medium, from an iPhone to a big-screen TV.

You can choose from an extensive selection of full-length programs or quick tips that you can access on the go and put into practice immediately. Many of these segments are accompanied by downloadable documents, supplementing the videos.

These videos cover all aspects of conducting a real estate practice, including personal promotion, negotiating, presentations, teams and much more. Another major point of emphasis is current real estate trends, including distressed properties, social media and green real estate.

Watch and listen to the industry’s

best coaches and successful practitioners any time, day or night.

Dozens of programs recorded at the RE/MAX International Global Education Center, in the field and at RE/MAX International Conventions and Conferences are available.

• Best Practices – Learn how top producers across the network generate business.

• Town Hall Meetings – Benefit from collaboration among RE/MAX International leaders, subject-matter experts and agents in the field during these live, interactive programs.

• Coaching Hall of Fame – Get insight and strategies from top trainers, including Brian Buffini, Alex Charfen, Richard Robbins, Judy LaDeur, David Knox and Craig Proctor.

Designations & CErTifiCaTiONsYou can become a specialist by adding certifications to your list of qualifications. RE/MAX Associates outnumber competitors in earning some of the industry’s most highly respected designations, including the Accredited Buyer’s Representative (ABR), Certified Residential Specialist (CRS), Certified Luxury Home Marketing Specialist (CLHMS), Seniors Real Estate Specialist (SRES) and one of today’s most relevant certifications, Certified Distressed Property Expert (CDPE).

Other designations and certifications for which RE/MAX University offers training are 203(k) Specialist, Certified Commercial Investment Member, Certified New Home Specialist, EcoBroker, International Real Estate Specialist, Luxury Home Expert, NAR Green Designation, Quality Service Certified and the Short Sales & Foreclosure Resource Certification.

You can count on seeing new and improved options that help you adapt to the ever-changing marketplace. The developing course lineups reflect a proactive approach to keeping you ahead of industry shifts.

rE/MaX uNivErsiTY

More than 8,300 RE/MAX Associates have earned the Certified Distressed Properties Expert designation, created by Alex Charfen (above).

8Back to contents page Visit joinremax.com

9

Conferences & CONvENTiONsThere are few places you can go for more than 150 hours of educational sessions with renowned speakers, industry experts and top-producing Associates in one meeting space. When you attend the RE/MAX International Convention and other network conferences, that’s exactly what you’ll find.

RE/MAX conferences are held across the international system – including the Canadian RE/MAX Conference, the

annual Encounter of the Americas and similar gatherings in Australia, New Zealand, Europe, Latin America and Southern Africa.

Real Estate 101You’ll have direct online access to more than 400 hours of valuable e-learning options and professional continuing

education courses through a RE/MAX University partnership with REALTOR® University, the National Association of REALTORS’ exclusive provider of online courses leading to NAR designations and certifications.

Buffini & Company OffEriNGs

If you’re looking to jump-

start your career, or take your business to the next level, you’ll find the boost you

need among these popular offerings from Buffini & Company, designed expressly for RE/MAX Associates.

• 100 Days to Greatness – RE/MAX Edition – More than

18,000 RE/MAX Associates have completed the 13-week program to

learn how to boost their referral business. Course graduates average six closings in the 100 days.

RE/MAX Working for YOuDistressed properties constitute as much as half the business in some markets. And with the numbers of mortgage defaults and foreclosures projected to remain high in the next few years, it will remain critical for agents to have a thorough understanding of this market.

RE/MAX University offers numerous training opportunities for Associates in this area, including:

• Certified Distressed Property Expert – A two-day class, leading to the CDPE designation, that educates agents in every facet of working with buyers and sellers of distressed properties.

• REBAC Short Sales and Foreclosures Course – One of NAR’s newest educational

programs, this leads to the Short Sales & Foreclosure Resource Certification. Take this course to learn skills to guide buyers and sellers.

• Five Star Training – Several full-day courses and ATOD segments by the Five Star Institute, an education and networking organization serving lenders, loan servicers, real estate agents and other industry providers.

• Training On Demand – The Agent Training On Demand site has a dedicated Distressed Properties Channel, with videos and downloads covering every aspect of the market. The channel also provides directions for successfully working with agencies such as HUD, Fannie Mae and Freddie Mac.

REALTOR®

University

ERAExitCentury21

PrudentialColdwellBanker

KellerWilliams

8,321

1,350

465 299

Source: Distressed Property Institute, November 2009

187 67

RE/MAX has more Certified DistressedProperty Experts than any other

major real estate franchise.

CDPE designees

62

GMACRealtyExecutives

ERACentury21

KellerWilliams

PrudentialColdwellBanker

6,577

4,203

1,7481,532 1,349

559568 417

Source: Council of Residential Specialists, September 2009

RE/MAX has more Certified Residential Specialists than any other major

real estate franchise.

CRS designees

• RE/MAX Ultimate Agent – This online course for Associates who are already doing well but would like to do better includes dozens of business-building ideas.

CE CrEdiT RE/MAX is the first major real estate franchisor to team with The CE Shop – a distance-learning company that develops online curriculum for real estate professionals in more than 40 states – to provide you with state-specific online continuing education options.

Back to contents page Visit joinremax.com

10

State-of-the-art RE/MAX Technology helps RE/MAX Associates conduct their business effectively while also strengthening the RE/MAX brand for the benefit of every Affiliate. RE/MAX Technology products and services provide these benefits:

CONNECTiONs

The online community for the RE/MAX family. Access to the tools and services that help you make money. (see page 11)

BraNdiNG

Consumers find listings, agents and offices on one of the most-visited real estate franchise Web sites. (see page 7)

MarkETiNG

A virtual in-house ad agency enabling you to customize professional marketing materials on demand. (see page 7)

EduCaTiONIndustry-leading education from top agents and trainers online,

through webinars or in the classroom. (see page 8)

Training On dEMaNd

Up-to-date tips on every facet of real estate – accessible on your computer or mobile device with video, audio, text and graphics. (see page 8)

rE/MaX TECHNOLOGY

Online LEads

Thousands of leads monthly from remax.com to U.S. and Canadian Associates – and tools to manage them. (see page 7)

Online rEfErraLsIdentify the right RE/MAX Associate for your referrals and electronically transmit a referral form.

Back to contents page Visit joinremax.com

11

CONNECTiNGTop producers need to be connected to their clients, prospective customers, other agents and their communities.

RE/MAX Web sites, events and training provide the tools to connect with consumers and close transactions, with opportunities to engage others socially and enrich lives along the way.

The conduits for these vital communications are remax.com, RE/MAX Mainstreet (remax.net), RE/MAX Conventions and the ever-evolving online social networks.

remax.comConsumers find RE/MAX Sales Associates by listing their preferences. The “Find an Agent” search does the rest. The site displays all the listings in thousands of U.S. and Canadian cities and towns. LeadStreet, a component of remax.com, routes inquiring buyers for all listings to RE/MAX Associates in the specified service areas.

rE/MaX MainstreetAn agent version of the Web Roster enables you to find agents in the right place, with the right credentials for your referrals. And it also positions you to be on the receiving end of referrals, all of which can be

completed online. The Street Talk message boards give you a place to ask questions and discuss topics with other RE/MAX Associates.

rE/MaX ConventionsEvents, including the annual RE/MAX International Convention, bring thousands of Associates together to learn from timely and valuable education sessions. There are endless networking opportunities for connecting with other top producers from around the world.

Find an Agent

Leads

Visibility

Lead Management

Referrals

Reputation

NetworkingEducation

I’m on Facebook, Twitter and LinkedIn. It’s an amazing way to build business. I use the message boards on

RE/MAX Mainstreet because I know that whatever information I need, another agent can provide it. LeadStreet gives me the tools to connect with other agents as well as consumers. I never miss the RE/MAX International convention, where I meet agents to add to my database. Connecting to other agents is really critical in this market. RE/MAX helps me stay up-to-date and connected.

Quay fuLLEr

(ABR, CDPE, CRB, CRS, SRES)RE/MAX Central RealtyMilledgeville, Georgia

social networkingEvolving at the speed of light, YouTube, Facebook, Twitter, LinkedIn and other online social media are platforms that help Associates build relationships with consumers and other agents. It’s becoming business as usual, enabling real estate professionals to participate on a social level as well as share their expertise. In addition to RE/MAX International’s presence on these social networks, RE/MAX Mainstreet offers training on the various aspects of social media, including prospecting, microblogging and monitoring your reputation online.

Back to contents page Visit joinremax.com

RE/MAX Working for YOuRE/MAX offers numerous resources to help you build your social networking skills – including how-to guides to YouTube, Facebook, Twitter and LinkedIn on RE/MAX University. Additionally, RE/MAX International has dedicated pages on those four sites designed to expand the network’s reach within the social networking world.

12

rE/MaX COMMErCiaL

RE/MAX is a growing force in commercial real estate, and RE/MAX Associates have closed more than $60 billion in commercial volume since 2003. RE/MAX has been well-represented in national leadership; three RE/MAX Associates have served as Presidents of the Certified Commercial Investment Member Institute, the world’s most prestigious organization devoted to commercial and investment real estate.

Whether you’re just discovering commercial real estate, have one or two commercial property listings or are a full-time commercial real estate practitioner, RE/MAX provides the resources you need to grow your business.

Benefits:

• A unique RE/MAX Commercial brand identity – with a commercial logo and signage – that sends investors and clients the message that you’re a top professional in the commercial real estate market.

• Ability to display commercial listings on remax.com, which attracts millions of page views annually.

• The RE/MAX Commercial Symposium, where the best minds in commercial real estate gather to share ideas and grow their market share through referrals.

• A large variety of marketing materials available at no additional cost as part of your affiliation through the RE/MAX Design Center or for purchase from the RE/MAX Order Desk and the RE/MAX Commercial Information Exchange (CIE).

• Online training tools through RE/MAX University, Agent Training On Demand and the RE/MAX CIE.

• Special discounts with the Certified Commercial Investment Member Institute (CCIM) for RE/MAX Associates. RE/MAX is second in the industry in the numbers of CCIM designees and candidates combined. The CCIM program is the most comprehensive educational resource in commercial investment real estate and represents the core knowledge expected of commercial investment real estate practitioners.

• CCIM training through RE/MAX University.

• Access to Approved Suppliers ready to expedite your Commercial Real Estate needs, saving you time and money.

Luxury HOMEsLuxury homes need special attention. Through The RE/MAX Collection, you have the resources in place right now to show your high-end clients you’re an expert.

• Distinctive marketing materials, business cards, brochures, logos and yard signs to set your luxury home listings apart.

• Certified Luxury Home Marketing Specialist (CLHMS) designation coursework available through RE/MAX University.

• Customizable print materials available as part of your RE/MAX affiliation through the RE/MAX Design Center.

• The RE/MAX Collection official Web site, theremaxcollection.com, where thousands of luxury homes are listed for consumers. This site is part of remax.com, which attracts millions of visitors.

RE/MAX Family advaNTaGE

An alliance between RE/MAX and Brookdale Senior Living communities puts seniors in touch with experts in the RE/MAX network.

Senior homeowners considering a move into one of the more than 550 Brookdale communities across the United States are provided with

Our RE/MAX

International

affiliation,

with the

tremendous

global

brand recognition, gives us an

advantage over local companies.

Yet, since RE/MAX is owned and

operated privately, we are given

the independence to act as a local

company. The RE/MAX affiliation

with the CCIM and SIOR networks

is a big plus, too. With these

affiliations, we are recognized as

both a local and international leader

in commercial real estate.

Richard JuGE

(CCIM, CIPS)RE/MAX Commercial ServicesMetairie, Louisiana2010 CCIM Institute President

information about the RE/MAX Family Advantage Program. If they need guidance with a home sale anywhere in the world, they are referred to a RE/MAX Sales Associate.

RE/MAX leads the industry in agents who hold the Seniors Real Estate Specialist (SRES) designation. RE/MAX University offers the course leading to the designation.

Back to contents page Visit joinremax.com

13

According to the 2008 Cone Cause Evolution Study, 85 percent of consumers say they have a more positive image of a product or company when it supports a cause they care about. And nearly 80 percent would switch to a brand that supports a charity. RE/MAX Affiliates at every level are involved in community and charitable activities, contributing to the positive regard in which RE/MAX is held around the world.

RE/MAX Is CONCErNEd …RE/MAX International, and people within the network, are committed to making a difference in the communities where they live and work. Whether you support a cause that RE/MAX has adopted network-wide or another one that’s close to your heart, you can enhance your business by reaching out through cause marketing, charitable fundraising and public service linked to your RE/MAX affiliation.

…About CHiLdrENRE/MAX Associates have raised approximately $100 million for Children’s

Miracle Network through local activities, network-wide fundraisers and the Miracle Home® program.

Exclusive to RE/MAX Associates, the Miracle Home program gives

you the opportunity to make a donation to Children’s Miracle Network with each closed transaction on behalf of your buyer and seller clients. Through Touchdown for Kids, RE/MAX donates $100 to Children’s Miracle Network for every touchdown scored during NFL games broadcast by the Westwood One Radio Network.

…About Finding A CurEAfter years of supporting survivor recognition programs, RE/MAX in 2009 took a key step forward in the fight against breast cancer by becoming a national sponsor of the Susan G. Komen Race for the Cure® series. And

RE/MAX Associates are the caring faces

behind the sponsorship at local races and through their businesses. RE/MAX is the only real estate network represented on each one of the 6 million race entry forms, 1.5 million participant T-shirts, 1.5 million race bibs and 500,000 posters for Susan G. Komen Race for the Cure events.

…About Military faMiLiEsRE/MAX is the network for agents who

want to support military families. If you’re a retiree, military spouse, exiting personnel or injured service member, you can benefit from the

Events such as this “Miracle Party” hosted by RE/MAX Real Estate Professionals in Morgantown, West Virginia, contribute to the $100 million RE/MAX Associates have donated to Children’s Miracle Network.

career services available through Operation RE/MAX. Consider a career that moves with you, and let RE/MAX help you find a participating office near you that will help coach, train and mentor you to success in the real estate marketplace. RE/MAX has been named a Top 10 Military Spouse-Friendly Employer three times by Military Spouse magazine and in 2009 become the only real estate franchise recognized as a GI Jobs Top 100 Military Friendly Employer® by G.I. Jobs magazine.

…About The ENvirONMENT

Through the RE/MAX Green program, RE/MAX demonstrates a commitment to the

sustainability and environmental well-being of communities around the world. RE/MAX Green agents are trained to counsel builders, buyers and sellers in eco-friendly housing, and thousands of affiliated offices strive to conserve natural resources.

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RE/MAX Working for YOuRE/MAX makes it easy for you to market your community involvement. Through the RE/MAX Design Center, available at no additional cost, you can customize flyers, postcards, brochures and posters that position you as a concerned citizen of your community.

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At RE/MAX, your business is your own – you call the shots. You decide how much to spend on marketing and advertising, which specialties to pursue, and to whom you send referrals. Every RE/MAX benefit and service is based on what best enables serious, career-minded professionals to take their business as far as they can imagine.

Keep More of What YOu EarNThe RE/MAX high commission concept is the starting point for the RE/MAX Concept – enabling you to pursue your career as a true entrepreneur, running your business the way that works best for you.

Take CONTrOLRE/MAX Associates have the freedom to make core business decisions that keep them in control of their day – and their future. Associates set their own career goals and daily hours. A culture emphasizing life balance and time-management encourages Associates to play as hard as they work.

Pursue Your PassiONRE/MAX Associates have the freedom to master any specialization that piques their interest. The RE/MAX Web Roster lists dozens of residential and commercial specialty areas you can

declare, including luxury homes, land development, REOs, short sales, property management, investments, military transfers, and more.

Advertise Your WaYYou – not management – determine how much to spend on advertising and personal promotion. And you receive the leads that your yard signs and marketing efforts generate.

Negotiate Your Commission raTEsAgents at other companies are often required to follow pre-established commission rates. At RE/MAX, brokerages typically empower Associates to negotiate commission rates with clients.

Build a TEaMWhen you’re running your real estate sales business as a true business, the leads you’re generating can exceed one individual’s capabilities. RE/MAX pioneered agents’ use of licensed and unlicensed assistants, partners and teams. Today, some of the most successful agent-led sales teams in the industry call RE/MAX home.

Grow With the NETWOrk When an agent joins RE/MAX, the result is an overall increase in RE/MAX market share, community goodwill and brand

name awareness. Everybody benefits – not just the new Associate. At critical mass, this concept is known as Premier Market Presence. And achieving PMP is the RE/MAX goal in every market.

PMP comprises Premier Quality Professionals, Premier Brand Name Awareness, Premier Web Presence, Premier Customer Satisfaction, Premier

Community Citizenship and Premier Market Share. Each element works together to establish RE/MAX as the market leader – generating powerful benefits for each RE/MAX Associate in the market.

Click to OrdErA core benefit agents cite for joining RE/MAX is the ability to use the RE/MAX image and trademarks. You can take full and immediate advantage of this benefit through the 100-plus companies in the RE/MAX Approved Supplier program. Every product and service needed to operate a real estate business is available through a “Shop” area on RE/MAX Mainstreet. Approved Suppliers are obligated to meet all trademark standards and are committed to the highest level of service and competitive pricing.

P R E M I E RM A R K E TP R E S E N C E

®

MaXiMizE YOur CarEEr

International recognition, the biggest market share in Victoria: These strengths attracted me to

RE/MAX when I entered real estate in 2001. It’s much easier to go on a listing presentation when you have RE/MAX behind you. The brand is very well-respected in the industry and by consumers, and you’re much more likely to get the listing. So it’s no surprise that RE/MAX market share is well above that of any of the competing companies in our city. The support I get is very useful, especially the education offered at conferences and conventions.

RE/MAX CamosunVictoria, British Columbia

Roxanne Brass

Protect Your HEaLTHFeel more secure as an entrepreneur with affordable health insurance

options through RE/MAX Health Plus (U.S. only). Options include major medical, limited medical, critical illness, accident, dental, vision and even term life. Popular limited medical plans are guarantee issue with no pre-existing-condition limitations.

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Why RE/MAX?To evaluate the benefits of RE/MAX affiliation, compare RE/MAX with your current company

Your Company

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Professionally designed, customizable marketing materials on demand

Training on demand

Web referral roster

Internationally known logo

Extensive advertising

Online video training

Awards and recognition

Agent productivity software

Ability to negotiate commissions

Agent-to-agent international referral network

High commissions to Sales Associates

Commercial/investment services

Luxury homes program

Annual conventions

Approved Supplier Network

Global Education Center

Continuing education and professional designation courses

Lead-generating national network of IDX Web sites

To learn more about RE/MAX benefits and services, visit joinremax.com

Boise, Idaho

Calgary, Alberta

Chicagoland, Illinois

Columbus, Ohio

Dallas/Fort Worth Metroplex, Texas

Denver, Colorado; Edmonton, Alberta

Houston Metro Area, Texas

Jackson, Mississippi

Mississauga, Ontario

Mobile, Alabama

Montreal, Quebec

Montgomery, Alabama

Philadelphia,

Pennsylvania

Phoenix, Arizona

Portland, Oregon

Quebec City, Quebec

San Antonio, Texas

Sarasota, Florida

State of Delaware

Toledo,Ohio

Toronto, Ontario

Greater Vancouver,

British Columbia

Winnipeg, Manitoba

#A sampling of the markets where RE/MAX has Premier Market Presence

Based on 2008 year-end statisitics

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