why real estate needs social media
DESCRIPTION
If you're not using social media in your real estate business, you could be losing potential customers without even knowing it.TRANSCRIPT
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THE IMPORTANCE OF SOCIAL MEDIA IN
REAL ESTATEA PRESENTATION BY
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“”
REAL ESTATE IS ONE INDUSTRY THAT SEEMS TO BE
DIPPING THEIR TOES INTO SOCIAL MEDIA, BUT HAS YET
TO DIVE IN.NATHAN MENDENHALL, SOCIAL MEDIA TODAY
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“”
THERE’S A BIG SHIFT GOING ON IN THE REAL ESTATE
MARKET: SOCIAL MEDIA AND WEBSITES HAVE MORE
EMPHASIS AND IMPORTANCE THAN EVER BEFOREOUSMANE MARIKO, CONTACTUALLY BLOG
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SO, WHY SHOULD THE REAL ESTATE INDUSTRY USE
SOCIAL MEDIA?
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#1 YOUR TARGET
AUDIENCE IS ONLINE
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90% OF BUYERS LOOK FOR THEIR NEW HOUSE ONLINEImage courtesy: Wix.com
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70% OF BUYERS AND 75% OF SELLERS FOUND THEIR REAL ESTATE AGENT ON THE INTERNET
Image courtesy: ViralHeat.com
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60% OF BUYERS GOOGLED THEIR FUTURE AGENT
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60% OF BUYERS GOOGLED THEIR FUTURE AGENT
But remember, if your company is not in the top 10 results, your audience
probably won’t find you.
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#2 USING SOCIAL MEDIA INCREASES
BUSINESS
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#2 USING SOCIAL MEDIA INCREASES
BUSINESS
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74% OF SELLERS USED SOCIAL MEDIA TO FIND THEIR AGENTImage courtesy: CrowCanyon.com
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THE #1 SOURCE OF BUSINESS FOR REALTORS IS REFERRALS FROM PAST CLIENTS
Image courtesy: TheJewishDenver.com
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THE #1 SOURCE OF BUSINESS FOR REALTORS IS REFERRALS FROM PAST CLIENTS
Image courtesy: TheJewishDenver.com
74% OF CLIENTS WILL GIVE YOU A REFERRAL IF YOU STAY IN TOUCH
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96% OF MILLENNIALS USE SOCIAL MEDIA SITES. Image courtesy: Edstic.com
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96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
They outnumber
baby boomers!
Image courtesy: Edstic.com
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96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
They outnumber
baby boomers!
REALTORS NEED TO REMEMBER THAT
MILLENIALS WILL BE THEIR TARGET AUDIENCE IN A
FEW YEARSImage courtesy: Edstic.com
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#3 YOUR INDUSTRY IS
VISUAL - TAKE ADVANTAGE OF
IT!
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84% OF BUYERS FIND PHOTOS VERY HELPFUL WHEN LOOKING FOR A HOUSE
MULTIMEDIA IS MORE IMPORTANT THAN EVER.
Images courtesy: SanclementeRealEstate.com, NebraskaHomeFinder.com, SellMyHouse.com
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73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING TO DO VIDEO
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73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING TO DO VIDEO
YET ONLY 12%
OF REALTORS
USE YOUTUBE
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WHICH PLATFORMS ARE BEST FOR THE REAL ESTATE
INDUSTRY?
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FACEBOOK• WITHOUT FACEBOOK, YOUR AUDIENCE
MAY NOT KNOW YOU EXIST• THIS SHOULD BE A “FAN” OR “BUSINESS”
PAGE, NOT A PERSONAL FACEBOOK PAGE• USE FACEBOOK TO ANSWER CUSTOMER
QUESTIONS, COMMENTS, AND CONCERNS • USE FACEBOOK FOR MORE CREATIVE
POSTS, NOT JUST LISTINGS
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GOOGLE +• GOOGLE IS A GREAT WAY TO BOOST
SEARCH RANKINGS AND MANAGE CUSTOMER REVIEWS• GOOGLE + PAGES ARE USUALLY THE
FIRST SOCIAL MEDIA SITES TO SHOW UP IN ONLINE SEARCHES• GOOGLE HANGOUTS WITH CLIENTS• FAST-GROWING SOCIAL NETWORK
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LINKEDIN• ALL BUSINESSES AND PROFESSIONALS
SHOULD HAVE A LINKEDIN PAGE• GOOD WAY TO KEEP AN EYE ON
COMPETITION, CONNECT WITH OTHERS IN YOUR INDUSTRY• GREAT WAY TO BUILD YOUR REPUTATION
AND AUTHORITY
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PINTEREST• VISUALLY INTERESTING
PLATFORM• GREAT WAY TO GAIN
CLIENTS AND EXPOSURE
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YOUTUBE• PERFECT WAY TO SHOWCASE
NEW HOMES ON THE MARKET• Q&A SESSIONS WITH REALTORS• FEATURES WITH NEW
HOMEOWNERS• ANOTHER WONDERFUL VISUAL
OPTION THAT BOOSTS INTEREST
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LET US KNOW WHAT WE CAN DO FOR YOU.
WWW.TCLOUDSOLUTIONS.COM